Orange Advertising Network Launches in the US and Latin America |
- Gathers top Hispanic premium websites reaching more than 21 million users
- starMedia will commercialize Orange Advertising Network's products and
services in the region
NEW YORK, Nov. 6 /PRNewswire/ -- Orange Advertising Network, a leading
advertising sales house in Europe, launches today in the US and Latin
America to provide a complete portfolio of online marketing solutions.
With more than 20 top Hispanic premium publishers, a US/Latam audience
of 21 million unique monthly users and a global reach of 343 million unique
monthly users, the Orange Advertising Network offers advertisers in the
Americas the ability to target audiences through a wide variety of tools
such as site specific placements, run of network, category affinities,
customized branded entertainment, direct response, and international
solutions.
In addition to offering widespread reach, the Orange Advertising
Network operates a transparent network to ensure advertisers have control
over the sites where their brand is present. Partnerships with premium
publishers ensure well targeted and carefully segmented placement and
Orange's experience in portals, content creation and social media brings a
creative approach.
"We are very excited to extend the Orange Advertising Network to the
Americas," said Luc Tran Thang, VP Advertising, Orange. "Both the US
Hispanic and Latin American markets represent tremendous potential in terms
of online advertising growth. We believe the distinct elements of our
offering will make us a preferred communications partner of most for the
majority of online advertisers in the region."
"Our advertisers will know exactly where their campaigns will run,"
said Marta Martinez, CEO of starMedia. "We'll be a 'transparent network,'
something that is not very common in most of the Ad Networks' offerings
these days. Our experience in account management, reporting, targeting
capabilities and premium content will create a valuable and effective offer
for advertisers deciding to take more of their marketing budgets online."
The heavily trafficked starMedia portal will be also part of the Orange
Advertising Network offering.
Among its exclusive premium publishers, Orange Advertising Network will
integrate leading properties such as Spil Games, the global leader in
online gaming.
"Working with the Orange Advertising Network offers a great opportunity
to reach out more to our Spanish-speaking audiences in the Americas with
relevant and targeted advertising campaigns from premium advertisers," said
Peter Driessen, CEO, Spil Games.
El Mundo online, one of the biggest newspapers in Spain, will be
another exclusive partner of the Orange Advertising Network. With an
audience of more than 4.5 million users in Latin America and its newly
launched Americas version, El Mundo has already became one of the leading
news sites in the region.
With today's launch, Orange Advertising Network continues its
international coverage expansion, with the ability to target online ads in
60 countries, reaching 343* million unique users. Orange is Europe's second
largest broadband internet provider and the Orange Advertising Network
reaches 55%* of all European internet users.
For more information please visit:
http://www.orangeadvertisingnetwork.com/americas
*Comscore, Sept. 2009
About Orange
Orange is the key brand of France Telecom, one of the world's leading
telecommunications operators. With 126 million customers, the Orange brand
now covers Internet, television and mobile services in the majority of
countries where the Group operates. At the end of 2008, France Telecom had
consolidated sales of 53.5 billion euros (38.1 billion euros for the first
nine months of 2009) and at 30 September 2009, the Group had a customer
base of almost 190 million customers in 32 countries. These include 128.8
million mobile customers and 13.4 million broadband Internet (ADSL)
customers worldwide. Orange is the number three mobile operator and the
number two provider of broadband Internet services in Europe and, under the
brand Orange Business Services, is one of the world leaders in providing
telecommunication services to multinational companies.
The Group's strategy, which is characterized by a strong focus on
innovation, convergence and effective cost management, aims to establish
Orange as an integrated operator and benchmark for new telecommunications
services in Europe. Today the Group remains focused on its core activities
as a network operator, while working to develop its position in new growth
activities. To meet customer expectations, the Group strives to provide
products and services that are simple and user-friendly, while maintaining
a sustainable and responsible business model that can be adapted to the
requirements of a fast-paced and changing eco-system.
France Telecom (NYSE: FTE) is listed on Euronext Paris (compartment A)
and on the New York Stock Exchange.
For more information: http://www.orange.com, http://www.francetelecom.com,
http://www.orange-business.com
Orange and any other Orange product or service names included in this
material are trade marks of Orange Personal Communications Services
Limited, Orange France or France Telecom.
About starMedia
starMedia is part of Orange Spain, (http://www.orange.es), a subsidiary of the
France Telecom Group (NYSE: FTE). starMedia.com is a free portal that
connects millions Spanish speakers via the Internet, providing them with
the most relevant and complete information and services, with channels like
El Rincon del Vago and Latin Games, among others. starMedia has local
operations in Argentina, Colombia, Mexico, Spain, Chile, and the US (Los
Angeles, Miami, and New York). starMedia resells Orange Advertising Network
solutions in the US and LATAM.
SOURCE Orange Advertising Network
back to topRelated links:
CONTACT:
Orange: Carolyn Owen +1-818-245-2652,
carolyn.owen@orange-ftgroup.com; or starMedia: Manuel Mazzanti,
+1-305-606-5341, manuel.mazzanti@starmedia.net
