Firebrand Launches First National Ad Campaign: 'The Road to Firebrand Monday' Where Only the Greatest Commercials Get to Play

All-Star Campaign includes the Geico Caveman, the St. Pauli Girl, the Crash
     Test Dummy, Mr. Peanut, Bob's Big Boy and Mr. Clean, among others.

    NEW YORK, Jan. 21 /PRNewswire/ -- Firebrand, the hottest spots from the
coolest brands, on TV, web and mobile, will celebrate "the Holiest Day in
Advertising," with the launch of its first national holiday campaign, "The
Road to Firebrand Monday." The multi-million dollar media buy will include
spots on cable networks like MTV, G4, Sci Fi and VHI, as well as online
video placements on TVGuide.com, YouTube, MySpace and Facebook, among
others.

    The Road to Firebrand Monday campaign begins today with at least three
new commercials - PreGame, KickOff and HalfTime - on-air and online over
the next two weeks, driving viewers to tune into Firebrand, starting
January 28th on ION TV (weeknights 11PM/10C). And all that week on TV, web
and mobile, Firebrand will begin showcasing playlists related to the Big
Game.

    The campaign culminates on the first annual "Firebrand Monday,"
February 4th, the day after the Big Game. On TV, the hour will be dedicated
to major ads from the Big Game, featuring Celebrity CJs such as Reebok's
"Office Linebacker" Terry Tate and Carmen Electra, who makes her Big Game
debut in an ad for Hershey's "Ice Breakers." All content is downloadable on
mobile devices, iTunes and Firebrand.com. And that morning, Firebrand.com
will have only the best of the previous day's commercials ready for
download, allowing viewers to share and rate them all, and to decide for
themselves which spot wins the coveted "Firebrand Water Cooler" trophy.

    "The Big Game has always been the holy grail of advertising and
Firebrand celebrates that," says Shari F. Leventhal, Chief Marketing
Officer. "Most people watch the big game with hopes of seeing the best,
most creative commercials the ad industry can serve up. The greatest
commercials get to play every day at Firebrand. So the Firebrand Monday
campaign is our way of saluting the best of these commercials, past and
present, as well as the famous icons that make commercials so memorable,
and in many cases, a part of pop culture."

    Viewers watching the Firebrand Monday commercials will be treated to a
series of spots featuring a parody of some of the most popular commercial
icons including Mr. Clean, Mr. Peanut and the Cavemen, among others. The
icons are placed on a football backdrop, either behind the scenes getting
psyched up for the game, in the locker room, or huddling conspiratorially
on the field. No matter how you slice it, Firebrand delivers an
entertaining tribute to what has become advertising's greatest sporting
event.

    The fun continues for a week starting Firebrand Monday to the following
Monday where every spot that is viewed, downloaded, emailed or embedded
earns the viewer a chance to enter to win cash.

    Major investors in Firebrand include Microsoft, NBC Universal and GE's
Peacock Equity Fund. Firebrand can be found at http://www.firebrand.com ,
and weeknights on ION television network at 11 PM/10C and on
http://www.itunes.com . For additional information, check out
http://press.firebrand.com. Firebrand. Where only the greatest commercials
get to play.