CUPERTINO, Calif., March 12 /PRNewswire-FirstCall/ -- Apple(R) today
announced that more than 100,000 iPhone(TM) developers have downloaded the
beta iPhone Software Development Kit (SDK) in the first four days since its
launch on March 6. The iPhone SDK provides developers with the same rich
set of Application Programming Interfaces (APIs) and tools that Apple uses
to create its native applications for iPhone and iPod(R) touch.
"Developer reaction to the iPhone SDK has been incredible with more
than 100,000 downloads in the first four days," said Philip Schiller,
Apple's senior vice president of Worldwide Product Marketing. "Also, over
one million people have watched the launch video on Apple.com, further
demonstrating the incredible interest developers have in creating
applications for the iPhone."
Apple also previewed the new App Store, a breakthrough way for
developers to wirelessly deliver their applications to every iPhone and
iPod touch user. Developers set the price for their applications --
including free -- and retain 70 percent of all sales revenues.
Leading developers such as AOL, Electronic Arts, Epocrates,
salesforce.com and Sega have already demonstrated amazing applications
using the SDK, and developer response continues to be phenomenal with more
developers embracing the platform.
"The iPhone SDK gives us the tools we need to create powerful iPhone
applications and is an important part of our overall mobile strategy," said
Rick Jensen, senior vice president, Small Business Group at Intuit. "We're
excited that the iPhone expands the ways our customers can solve key
financial tasks wherever they might be."
"We're very excited about Apple's new SDK and reaching every iPhone
user through the new App Store," said Scott Rubin, vice president, Sales
and Marketing, Namco Networks. "We can't wait to show off great new
versions of arcade classics like PAC-MAN and Galaga that use the
revolutionary features of the iPhone and iPod touch."
"Apple's tools have provided our development team the flexibility to
make the SuitePhone application richer and deeper," said Luke Braud, vice
president, Software Development, NetSuite. "NetSuite is excited at the
opportunity to give every iPhone customer access to their critical business
data anytime, anywhere."
"Apple's become an important mobile game platform with the iPhone SDK,"
said Jason Kapalka, co-founder and Chief Creative Officer, PopCap. "The new
SDK gives us the tools to innovate and reinvent games like Bejeweled, Zuma
and Peggle. With the new App Store we can reach every iPhone and iPod touch
user on the planet."
"Seventy percent of the retail price is hands-down the best deal out
there in mobile. It's simple and motivating for developers," said Wayne B.
Yurtin, president and CEO, Rocket Mobile, Inc. "We can't wait to get our
first iPhone applications on the revolutionary App Store."
"Six Apart pioneered the mobile blogging experience with an
iPhone-optimized blog service," said Chris Alden, CEO, Six Apart. "We're
taking it to the next level with our native iPhone application for TypePad
that's already in development."
"The iPhone is the mobile platform game developers have been dreaming
of," said Scott Zerby, vice president, THQ Wireless. "We're looking at how
we can use the iPhone's innovative user interface to create new game
experiences for our big brand entertainment partners that consumers love."
Pricing & Availability
The free beta iPhone SDK is available immediately worldwide and can be
downloaded at http://developer.apple.com/iphone/program. The iPhone
Developer Program will initially be available in the US and will expand to
other countries in the coming months. A QuickTime(R) video of the iPhone
roadmap event is available to view at
http://www.apple.com/quicktime/qtv/iphoneroadmap.
Apple ignited the personal computer revolution in the 1970s with the
Apple II and reinvented the personal computer in the 1980s with the
Macintosh. Today, Apple continues to lead the industry in innovation with
its award-winning computers, OS X operating system and iLife and
professional applications. Apple is also spearheading the digital media
revolution with its iPod portable music and video players and iTunes online
store, and has entered the mobile phone market with its revolutionary
iPhone.
(C) 2008 Apple Inc. All rights reserved. Apple, the Apple logo, Mac,
Mac OS, Macintosh, iPhone, iPod and QuickTime are trademarks of Apple.
Other company and product names may be trademarks of their respective
owners.
SOURCE Apple
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Related links: http://www.apple.com
CONTACT: Jennifer Bowcock, +1-408-974-9758, jennifer.b@apple.com, or Anuj Nayar, +1-408-974-8388, anuj@apple.com, both of Apple
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