R/GA London Launches a New Global Campaign for Nokia |
| R/GA logo. (PRNewsFoto/R/GA)
NEW YORK, NY UNITED STATES | |||
'The Urbanista Diaries' connects consumers with their passions
NEW YORK, March 18 /PRNewswire/ -- R/GA, the agency for the digital
age, has partnered with Nokia to create a new global campaign, "The
Urbanista Diaries," to promote the recently launched Nokia N82. It features
a 5-megapixel camera and integrated GPS.
(Logo: http://www.newscom.com/cgi-bin/prnh/20060111/NYW098LOGO )
Urbanista Diaries is an extensive three-phase campaign that engages
bloggers, journalists, and everyday people in ways that highlight the
benefits of the Nokia N82. While the technology for this project is
currently in beta, Nokia is partnering with several top media sites such as
Wallpaper, Lonely Planet, National Geographic, and CNN to document major
world events in real time. Reporters are given a Nokia N82 to snap photos,
which easily get uploaded to the Internet and positioned on a stylized
map-thus allowing people to follow their stories around the world.
Arto Joensuu, global e-marketing director at Nokia, said the "Urbanista
Diaries offers the perfect platform for users to discover the potential of
Nokia Nseries devices. Having real people demonstrating the Nokia N82 in
real time brings us closer to our customer base. It's also a great
illustration of how the multimedia computer enriches your Internet
experience by bringing context and location-based information to your
reach."
Some examples of the partnership include: CNN is providing one of its
award-winning international journalists with a Nokia N82 so its audience
can see where he's chasing stories and track him in real time
http://inthefield.blogs.cnn.com/. And Wallpaper armed fashion experts in
London, Paris, and Milan with a Nokia N82 to give its audiences a front-row
view of each city's Fashion Week
http://www.wallpaper.com/fashion/fashion-weeks-uncovered/2047.
Nathan Cooper, executive creative director at R/GA London, added, "It's
fantastic that we could leverage the technology that's available on
products like the Nokia N82 and create such a fresh and innovative
experience."
The campaign began earlier this year with four influential bloggers who
travelled around the world in a global relay using the Nokia N82 to
document their trip. The journey started in New York and ended in London,
with 22 stops that included Washington DC, Las Vegas, Bangkok, Singapore,
Mumbai, Goa, Berlin, and Paris. Consumers can find the entire journey
documented at http://www.nseries.com/urbanistadiaries.
R/GA is Nokia's lead global digital agency for the Nokia Nseries line
of devices. The companies have been partnering for three years on numerous
innovative advertising campaigns -- campaigns that include engaging online
destination sites, video, print, and out of home, and-helped establish
Nokia Nseries as a leading global brand.
About R/GA
R/GA (http://www.rga.com) is a full-service digital agency that transforms the
way people interact with brands. It was the only digital agency named to
AdAge's Agency "A-List" in 2007, and was Adweek's Interactive Agency of the
Year in 2006, 2004, and 2002. R/GA provides a wide range of services for
world-class brands, Fortune 500 companies, and educational and cultural
institutions. A commitment to design, technology, and innovation has
defined R/GA's continuing legacy as an iconoclast in the world of
communications and marketing.
Founded in 1977, R/GA has received the top creative awards for film,
broadcast, design, advertising, and interactive. R/GA is part of the
Interpublic Group (NYSE: IPG), one of the world's largest advertising and
marketing services organizations.
SOURCE R/GA
back to topRelated links:
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20060111/NYW098LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Karen Spiegel of R/GA, +1-212-946-4055,
karen.spiegel@rga.com
