Envivio Announces World's First Telco-Grade AVS Encoder for Broadcast and IPTV Deployments in China |
Ministry of Information and Industry, SARFT and AVS Workgroup to Attend
Introduction of 4Caster B3 With AVS at CCBN
SOUTH SAN FRANCISCO, Calif., March 21 /PRNewswire/ -- Demonstrating its
ongoing dedication to the Chinese market and the production of the highest
quality encoding solutions for video convergence from mobile to HD, Envivio
Inc. today announced the world's first telco-grade encoder that supports
AVS for Broadcast and IPTV deployments. Delivering broadcast quality for
both growing markets, the Envivio(R) 4Caster(TM) B3 professional encoder
now supports AVS alongside with MPEG-4 AVC/H.264 and enables upgradeable
deployments, through the use of updatable firmware. The new B3 with the AVS
option will be demonstrated at the China Content Broadcasting Network
(CCBN) trade show from March 29-April 1 on the Envivio stand #3401. The B3
will also have a formal introduction at a pre-show reception organized by
CCBN and Envivio and attended by members of the Ministry of Information and
Industry, SARFT and the AVS Workgroup.
"Envivio is pleased to endorse the AVS standard by providing the first
telco-grade and broadcast quality professional AVS encoder to the market.
Supporting the build-out of the digital television infrastructure market in
China is a key focus for Envivio," said Julien Signes, President and CEO of
Envivio Inc. "We are dedicated to leading the development of IP video
solutions that offer the latest in video technology for Chinese
broadcasters and service providers."
New Envivio B3 with AVS Option is Flexible and Interoperable for
Chinese Service Providers
To support the Chinese conversion to an all-digital broadcasting
infrastructure, the 4Caster B3 is the first professional encoder on the
market to support both AVS and AVC/H.264 for Broadcast and IPTV
installations. The B3 is based on Intel(R) Core(TM) microarchitecture. This
flexible architecture adopted by Envivio for its 4Caster platform allows
the company to quickly react to market demands for new features.
Consequently, deployed 4Caster B3 encoders can be modified to enable AVS
support with a firmware upgrade.
Recognizing that interoperability is key to successful IPTV
deployments, the AVS option to the B3 is undergoing rigorous
interoperability tests with several set-top box manufacturers. The
commercially available Sunniwell IP-based set-top box will be shown working
with the 4Caster B3 with AVS on the Envivio stand at CCBN.
To further support the AVS standard, Envivio also plans to add the AVS
option to its award-winning Mobile Series of encoders and its Convergence
Generation(TM) IP video headend.
Envivio to Introduce New AVS Encoder at Pre-show Reception at CCBN
On March 29, 2007, from 10:30-11:30 AM at the Beijing International
Convention Center, Envivio will formally introduce the new 4Caster B3
encoder with AVS. Attendees will include members from the Chinese Ministry
of Information and Industry, State Administration of Radio, Film, and
Television (SARFT) and the Audio Video Coding Standard (AVS) Workgroup of
China. All members of the media are welcome to attend.
According to the Academy of Broadcasting Science and SARFT, the country
has the largest radio and television audience in the world and is
witnessing a booming digital transformation. The TV ownership rate for
families is at 98% and the number of TV audiences currently reaches 1.167
billion. Service providers are expected to support all-around digital
broadcast services by 2010. Based on current development trends, it's
estimated that the transition from analog to digital broadcasting will
create a market of several trillion US dollars.
About AVS
The Audio Video Coding Standard (AVS) Workgroup of China,
http://www.avs.org.cn/en/, of which Envivio is a member, applied the
standard to high-resolution digital broadcasts, high-density laser-digital
storage media, wireless broadband multimedia communication, and Internet
broadband streaming media. AVS was approved as the Chinese national
standard in 2006 and is currently being considered as part of a global IPTV
standard being drafted by the International Telecommunication Union (ITU).
About Envivio Inc.
Envivio Inc. is the leading technology provider of MPEG-4-based IP
video convergence solutions for telcos, enterprises, and broadcasters.
Supporting a wide range of network protocols, resolutions, bit rates and
devices, Envivio is the only company to offer IP video convergence
solutions from mobile to HD. In 2007, Envivio won the Frost and Sullivan
Product Innovation award for the 4Caster M2 mobile TV encoder as well as
the Entrepreneurial Company of the Year award in the world digital media
infrastructure market. Envivio solutions deliver industry leading AVC/H.264
compressed video quality at the lowest bit rate for mobile TV, Internet TV,
broadcast contribution and interactive IPTV. Service providers worldwide
use Envivio solutions to reduce their operational costs while offering
subscribers compelling video services anytime and anywhere. Visit
http://www.envivio.com for more information.
NOTE: Envivio is a registered trademark of Envivio Inc. All trademarks
used herein, whether recognized or not, are the properties of their
respective companies.
CONTACT:
Marianne Barulich
Director of Corporate Marketing
+1 (650) 243-2728
pr@envivio.com
SOURCE Envivio Inc.
back to topRelated links:
CONTACT:
Marianne Barulich, Director of Corporate
Marketing of Envivio Inc., +1-650-243-2728, or pr@envivio.com
