Broadcom and Coship Electronics Collaborate to Deliver First Commercial High Definition Set-Top Box Solution for China, in Time for Beijing Olympics

Broadcom and Coship Electronics Collaborate to Deliver First Commercial High Definition Set-Top Box Solution for China, in Time for Beijing Olympics

		Broadcom Corporation is a global leader in semiconductors for wired and wireless communications. Our products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. Broadcom provides the industry's broadest portfolio of state-of-the-art system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything(r). www.broadcom.com. (PRNewsFoto/BROADCOM) IRVINE, CA UNITED STATES

Chinese Olympic Viewers Set to Enjoy Unprecedented HD Viewing, Personal Video Recording and the Latest Interactive Features Powered by Broadcom's New STB SoC BEIJING, March 21 /PRNewswire-FirstCall/ -- CCBN 2008 -- Broadcom Corporation (Nasdaq: BRCM), a global leader in semiconductors for wired and wireless communications, today announced the first high definition (HD), personal video recording (PVR) set-top box (STB) system-on-a-chip (SoC) solution for China. The result of the collaboration between Broadcom and Coship Electronics Co. Ltd., the first commercial high definition STB in China will provide advanced HD viewing, full 1080p support, improved picture quality, PVR functionality, interactive services (such as video-on-demand and pay-per-view) and a completely new video and audio experience, all in anticipation of the high profile 2008 Beijing Olympics. The new Broadcom(R) multi-format, high definition set-top box SoC solution, with digital video recording (DVR) capabilities, enables manufacturers to build next generation cable, satellite and IPTV HD set-top boxes that support the Chinese set-top box market. Coship, the leading STB solution provider in China, is currently developing next generation set-top boxes (model numbers N8603 and N8606) that use Broadcom's new high definition STB SoC solution, and will provide Chinese consumers with unprecedented HD viewing, the latest interactive features and a wide range of video compression standards. The Coship N8603 will also include networked PVR functionality. These advanced capabilities and services will allow the Chinese viewing audience to have more control and flexibility when watching their favorite television shows and for upcoming sporting events during the Summer Olympic Games in August. "We are very pleased to be working with Broadcom to deliver high definition and advanced functionality, such as PVR, to China's TV market," said Bright Yuan, CEO at Coship Electronics Co., Ltd. "In conjunction with the development of the digital TV industry and the upcoming Olympics, we hope to bring advanced high definition STB products, value-added services with richer functions, and a better user experience to the Chinese television market." According to In-Stat market research, China's set-top box market is rapidly growing, and by partnering with China's foremost supplier of STB products, Broadcom is ideally suited to expand its portfolio into this promising market. "It is estimated that approximately 14 million Chinese digital cable set-top boxes were shipped in 2007, and shipments are expected to reach 17.6 million units in 2012," said Anty Zheng, Vice President of In-Stat China. "This rapidly expanding market should represent a significant growth opportunity for Broadcom's STB business, given the company's leading technology, key partnerships and significant design wins with leading Chinese set-top box manufacturers such as Coship." Announced today is the Broadcom BCM7403 high definition STB system-on-a-chip solution for China. This highly integrated HD AVC/VC-1/MPEG-2 digital video SoC solution enables manufacturers to cost effectively develop extremely high performance set-top boxes that integrate the most advanced hardware features and functionality to securely decode, store and share multiple types of media including HDTV, video-on-demand, and Internet and digital music content. Designed for cable, satellite and IP set-top boxes, the new BCM7403 provides advanced PVR capabilities and advanced playback of content from non-traditional sources, such as the Web or PC, directly to the television. Broadcom's new high definition STB SoC will be demonstrated at this week's China Content Broadcasting Network (CCBN) Conference in Booth #3501. "The collaboration with Coship Electronics demonstrates our technological leadership and commitment to developing advanced solutions in China," said Dan Marotta, Senior Vice President and General Manager of Broadcom's Broadband Communications Group. "We plan to continue working closely with Coship to provide more products to the rapidly growing Chinese market, which in turn, will provide consumers with a richer and higher quality media experience." Technical Information The BCM7403 is a high definition cable, satellite and IP set-top box DVR solution offering integrated AVC (H.264/MPEG-4 Part 10), MPEG-2, DivX, MPEG-4 Part 2 SD SP/ASP, and VC-1 video decoding technology. It combines a data transport processor, high definition AVC/MPEG-2/MPEG-4/ DivX/VC-1 video decoder, advanced-audio decoder, 2D graphics processing, high quality video scaling and motion adaptive de-interlacing, six video DACs, stereo high-fidelity audio DACs, a MIPS32(R)/MIPS16e(TM) CPU, and a peripheral control unit providing a variety of set-top box control functions. Availability and Pricing The BCM7403 high definition set-top box SoC is now sampling to early access customers. Pricing is available upon request to set-top box manufacturers. About Broadcom's Broadband Communications Group Broadcom offers manufacturers a range of broadband communications and consumer electronics system-on-a-chip (SoC) solutions that enable voice, video, data and multimedia services over residential wired and wireless networks. These highly integrated silicon solutions continue to enable the most advanced system solutions on the market, which include digital cable, satellite and IP set-top boxes and media servers, broadband modems and residential gateways, high definition and digital televisions, Blu-ray Disc(R) players and recorders and personal video recorders and media PC technology. About Broadcom Broadcom Corporation is a major technology innovator and global leader in semiconductors for wired and wireless communications. Broadcom products enable the delivery of voice, video, data and multimedia to and throughout the home, the office and the mobile environment. We provide the industry's broadest portfolio of state-of-the-art, system-on-a-chip and software solutions to manufacturers of computing and networking equipment, digital entertainment and broadband access products, and mobile devices. These solutions support our core mission: Connecting everything(R). Broadcom is one of the world's largest fabless semiconductor companies, with 2007 revenue of $3.78 billion, and holds over 2,500 U.S. and 1,100 foreign patents, more than 7,400 additional pending patent applications, and one of the broadest intellectual property portfolios addressing both wired and wireless transmission of voice, video, data and multimedia. Broadcom is headquartered in Irvine, Calif., and has offices and research facilities in North America, Asia and Europe. Broadcom may be contacted at +1.949.926.5000 or at http://www.broadcom.com. About COSHIP COSHIP Electronics Co., Ltd., founded in 1994, is a well-known Hi-tech enterprise in China, specializing in R&D, manufacture and marketing of satellite/cable/terrestrial digital TV receivers, professional head-end IRD, IP STB (Set-Top Box), cable modem, GPS products, security products and LED displays. As the China's largest STB provider and one of global leading STB providers, COSHIP provides over 4 million STBs in 2006, which are worldwide deployed in Europe, Middle East, Asia, Australia, North America, South America and Africa. Meanwhile, COSHIP maintains tremendous growth and has been the number one STB exporter in China for the past five consecutive years. Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: All statements included or incorporated by reference in this release, other than statements or characterizations of historical fact, are forward- looking statements. These forward-looking statements are based on our current expectations, estimates and projections about our industry and business, management's beliefs, and certain assumptions made by us, all of which are subject to change. Forward-looking statements can often be identified by words such as "anticipates," "expects," "intends," "plans," "predicts," "believes," "seeks," "estimates," "may," "will," "should," "would," "could," "potential," "continue," "ongoing," similar expressions, and variations or negatives of these words. These forward-looking statements are not guarantees of future results and are subject to risks, uncertainties and assumptions that could cause our actual results to differ materially and adversely from those expressed in any forward-looking statement. Important factors that may cause such a difference for Broadcom in connection with BCM7403 high definition set-top box products include, but are not limited to, general economic and political conditions and specific conditions in the markets we address, including the volatility in the technology sector and semiconductor industry, trends in the broadband communications markets in various geographic regions, including seasonality in sales of consumer products into which our products are incorporated, and possible disruption in commercial activities related to terrorist activity or armed conflict in the United States and other locations; the rate at which our present and future customers and end-users adopt Broadcom's technologies and products in the markets for next generation cable, satellite, IPTV and terrestrial set-top box applications; delays in the adoption and acceptance of industry standards in those markets; the timing, rescheduling or cancellation of significant customer orders and our ability, as well as the ability of our customers, to manage inventory; the gain or loss of a key customer, design win or order; our ability to scale our operations in response to changes in demand for our existing products and services or demand for new products requested by our customers; our ability to specify, develop or acquire, complete, introduce, market and transition to volume production new products and technologies in a cost- effective and timely manner; intellectual property disputes and customer indemnification claims and other types of litigation risk; our ability to retain, recruit and hire key executives, technical personnel and other employees in the positions and numbers, with the experience and capabilities, and at the compensation levels needed to implement our business and product plans the quality of our products and any remediation costs; changes in our product or customer mix; the volume of our product sales and pricing concessions on volume sales; the effectiveness of our expense and product cost control and reduction efforts; our ability to timely and accurately predict market requirements and evolving industry standards and to identify opportunities in new markets; problems or delays that we may face in shifting our products to smaller geometry process technologies and in achieving higher levels of design integration;; the risks and uncertainties associated with our international operations; competitive pressures and other factors such as the qualification, availability and pricing of competing products and technologies and the resulting effects on sales and pricing of our products; the timing of customer-industry qualification and certification of our products and the risks of non- qualification or non-certification; the availability and pricing of third party semiconductor foundry, assembly and test capacity and raw materials; fluctuations in the manufacturing yields of our third party semiconductor foundries and other problems or delays in the fabrication, assembly, testing or delivery of our products; the risks of producing products with new suppliers and at new fabrication and assembly facilities; the effects of natural disasters, public health emergencies, international conflicts and other events beyond our control; the level of orders received that can be shipped in a fiscal quarter; and other factors. Our Annual Report on Form 10-K, recent Current Reports on Form 8-K, and other Securities and Exchange Commission filings discuss the foregoing risks as well as other important risk factors that could contribute to such differences or otherwise affect our business, results of operations and financial condition. The forward-looking statements in this release speak only as of this date. We undertake no obligation to revise or update publicly any forward-looking statement for any reason. Broadcom(R), the pulse logo, Connecting everything(R), and the Connecting everything logo are among the trademarks of Broadcom Corporation and/or its affiliates in the United States, certain other countries and/or the EU. Blu-ray Disc(R) is a trademark of Sony Corporation. MIPS(R) and MIPS16e(TM) are trademarks of MIPS Technology, Inc. Any other trademarks or trade names mentioned are the property of their respective owners.
Broadcom Trade Press Contact Laura Brandlin Senior Director, Marketing Communications 949-926-5108 lbrandlin@broadcom.com Broadcom Investor Relations T. Peter Andrew Vice President, Corporate Communications 949-926-5663 andrewtp@broadcom.com