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Horizon's H-racer Wins Business 2.0 2007 Bottom Line Design Award

   World's First Fuel Cell-Powered Consumer Product Named One of "the 11
   Coolest New Products on the Planet"; Voted Best in Marketing Category

    NEW YORK, March 22 /PRNewswire/ -- Business 2.0 and Frog Design, in
their third annual Bottom Line Design Awards for ingenuity in business
success, selected the H-racer as one of "the 11 coolest new products on the
Planet." The hydrogen fuel cell car was awarded in the Marketing category.
    "Plays like a toy, drives like the future," was how the Bottom Line
judges described the H-racer, which was created by clean power solutions
leader Horizon Fuel Cell Technologies. "Horizon is a start-up that builds
industrial-grade fuel cells -- and a clever way to show how they work ...
Brisk sales of this tiny toy contribute cash to the company's bigger R&D
goals."
    "This year's awards are more than just visually appealing. They provide
great business potential, their customization is smart and timely and in
many cases their impact on the environment is notable. We're pleased to
showcase and share these design winners with our readers," said Business
2.0 Editor Josh Quittner.
    The H-racer has transformed traditional ideas about hydrogen fuel cells
into something truly innovative. In this case, that meant taking the talk
of hydrogen and putting the walk -- or zoom -- into it. Horizon is the
first company to introduce mass consumer fuel cell products on a global and
commercial scale.
    Since its launch, the H-racer has become the world's best-selling
consumer product to integrate PEM fuel cell technology. The H-racer is a
palm size, zero emissions vehicle. The car can be refueled with hydrogen
using a solar powered hydrogen refueling station, and has quickly become a
leading gift choice for anyone interested in home-grown clean energy.
    It includes a complete renewable energy solution comprised of solar and
hydrogen power systems. Particular emphasis on its concept design makes
this product extremely appealing. The Bottom Line award adds to a growing
list of awards honoring the innovations of Horizon's H-racer.
    "The H-racer has propelled Horizon out of the labs and into the market
place," explained Taras Wankewycz, co-Founder and lead designer of the H-
racer. "While small in stature, the H-racer is an important step for
Horizon and its opportunity to lead the world into a clean and energy
independent Hydrogen Age."
    While H-racer sales grow in North America, Europe, and the rest of the
world, Horizon is continuing to innovate and commercialize consumer
products powered by its hydrogen fuel cell power system technologies.
Exciting upcoming product offerings include the H-cell, a high power
hydrogen fuel cell "drop- in" integration kit for 1/10th scale radio
controlled (R/C) cars. Also scheduled for launch later this year is the R/C
version of a newly designed H- racer toy car, which will offer longer run
times, higher speed and R/C functionalities. For more information, please
visit http://www.horizonfuelcell.com or contact sales@horizonfuelcell.com.
    About Horizon:
    Horizon Fuel Cell Technologies is the first company to commercialize
consumer fuel cell products, with customers in 28 countries around the
world. Thinking big, yet starting small, the company combines attractive
design with innovative technologies in a retail form, while developing
larger clean power solution for real-size applications in portable power,
transportation and specialty markets. With comprehensive technological
developments focused on enhancing user experience, Horizon is able to bring
advanced clean energy technology out of the laboratories and into the
marketplace today.


SOURCE Horizon Fuel Cell Technologies




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Related links:
  • http://www.horizonfuelcell.com
    CONTACT:
    Elise Lee, elise@horizonfuelcell.com, or
    William Brent, +1-425-452-5488, or wbrent@webershandwick.com