You're Invited to Experience Bliss -- The Hershey Company Celebrates the National Debut of Hershey's Bliss(TM) Chocolate by Hosting 10 Thousand Launch Parties |
Rich, Creamy, Bite-Sized Hershey Bliss Chocolate Debuts in Three Unique
Expressions
HERSHEY, Pa., March 27 /PRNewswire-FirstCall/ -- Tens of thousands of
consumers are invited to experience bliss nationwide -- in celebration of
the launch of Hershey's Bliss(TM) Chocolate, a new rich, creamy, bite-size
chocolate indulgence from The Hershey Company. As part of the April 2008
launch, Hershey's Bliss Chocolate is hosting 10 thousand chocolate parties
in homes across America over the weekend of April 25. The bliss-themed
launch parties will introduce guests to Hershey's Bliss Chocolate while
transporting their senses into a state of bliss with the world's most
indulgent chocolate.
Available in three unique expressions, Milk Chocolate, Dark Chocolate
and Milk Chocolate Meltaway, Hershey's Bliss Chocolate is specially crafted
to ensure that every detail contributes to the overall chocolate
experience. The slight domed shape of the individual square fits the mouth
perfectly allowing the chocolate to melt evenly cascading rich, creamy
chocolate notes across the tongue. The finish is satisfying and
sophisticated, a lasting reward.
"The chocolate masters at Hershey created Hershey's Bliss for consumers
who appreciate the everyday joys in life," said Michele Buck, Senior Vice
President, Global Chief Marketing Officer, The Hershey Company. "Hershey's
Bliss Chocolate is meant to celebrate that joy and the Hershey's Bliss
Chocolate parties brings this experience to life by encouraging party goers
to experience and share everyday bliss with their own friends and family."
The weekend of April 25, Hershey's Bliss will be the guest of honor at
10 thousand Hershey's Bliss Chocolate launch parties nationwide. Targeting
female chocolate lovers, the parties will celebrate everyday bliss by
gathering with friends and family to share personal stories of bliss while
sampling Hershey's newest indulgence. To sign up to host a Hershey's Bliss
Chocolate Party consumers should visit
http://www.houseparty.com/hersheysbliss for more details or to register.
Hershey's Bliss Chocolate is now available nationwide in 9.6 oz
lay-down packages at grocery, mass and drug stores. Hershey's Bliss
chocolate is a delicious reminder that "Bliss is everywhere. You just have
to unwrap it.(TM)"
About The Hershey Company
The Hershey Company (NYSE: HSY) is the largest North American
manufacturer of quality chocolate and sugar confectionery products. With
revenues of nearly $5 billion and approximately 13,000 employees worldwide,
The Hershey Company markets such iconic brands as Hershey's, Reese's,
Hershey's Kisses, Kit Kat, Twizzlers and Ice Breakers. Hershey is the
leader in the fast-growing dark and premium chocolate segment, with such
brands as Hershey's Bliss, Hershey's Special Dark, Hershey's Extra Dark and
Cacao Reserve by Hershey's. Hershey's Ice Breakers franchise delivers
refreshment across a variety of mint and gum flavors and formats. Hershey's
partnership with Starbucks offers a premium chocolate experience that
combines the highest-quality chocolate with Starbucks coffee-house flavors,
for a range of delicious and distinct chocolate products. In addition,
Artisan Confections Company, a wholly owned subsidiary of The Hershey
Company, markets such premium chocolate offerings as Scharffen Berger,
known for its high-cacao dark chocolate products, Joseph Schmidt,
recognized for its fine, handcrafted chocolate gifts, and Dagoba, known for
its high-quality natural and organic chocolate bars. Visit us at
http://www.hersheynewsroom.com.
SOURCE The Hershey Company
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CONTACT:
Jody Cook of The Hershey Company,
+1-717-534-4288, jcook@hersheys.com; or Colleen Lies for The
Hershey Company, +1-630-916-3031, colleen@jsha.com
