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Los Angeles Police Department First in Nation to Roll Out New Revolutionary Flashlight for Its 10,000 Sworn Officers

  LAPD Chief William Bratton Demonstrates 7060 LED at Parker Center Event,
 Saying, 'Pelican's 7060 flashlight will give our officers an upper hand in
                              fighting crime.'

    LOS ANGELES, March 30 /PRNewswire/ -- Pelican(TM) Products' CEO Lyndon
Faulkner joined LAPD Police Chief William Bratton and uniformed officers at
the Department's Parker Center headquarters today to announce the delivery
of 10,000 new Pelican 7060 LED flashlights -- the first in the nation -- to
the LAPD. Unveiling the 7060, which will replace the existing flashlight
previously supplied to officers by the Department, Chief Bratton commended
Pelican, saying "Pelican's 7060 flashlight will give our officers the upper
hand in fighting crime."
    The Chief also highlighted the important public/private collaboration
that produced the new LED flashlight.
    "Other critical police equipment has improved as technology has
changed, but this is the first time we've made 'high-tech' changes to one
of the most vital pieces of equipment an officer carries -- their
flashlight," said Chief Bratton. "Working with Pelican, we were able to
develop a flashlight that will give our officers an upper hand in fighting
crime."
    Pelican Products was selected by the LAPD to work with the Department's
senior staff as well as rank-and-file officers to collaborate on creating
the new flashlight. Pelican designed, engineered, and produced the
flashlight at its Torrance, California headquarters facility, about 15
miles south of the City of Los Angeles.
    Flanked by uniformed officers, the Police Chief and Faulkner
demonstrated the super-white light of the 7060 by using two flashlights to
single-handedly light up the blackened Parker Center Auditorium. The 7060's
modern LED technology produces a blinding brightness, which will give LAPD
officers the crucial seconds they need to gain the upper hand on a suspect
and determine the appropriate action -- which can save lives.
    "We at Pelican Products are especially proud to be equipping one of
American's finest law enforcement agencies with the newest, high-tech
flashlight available," said Pelican CEO Lyndon Faulkner. "We did not want
to merely improve on an existing product, but wanted to revolutionize what
officers rely on to light up their night. I am pleased that we've done it."
    In speaking of the collaboration, Los Angeles Mayor Antonio
Villaraigosa said in a prepared statement: "As a City, we are always
striving to find ways to better equip our police officers and help them do
a better job in protecting the people of Los Angeles. I'm pleased to see
how the LAPD and Pelican worked together to make significant improvements
to one of the most valuable tools that our officers use each and every
day."
    "We have been extremely pleased with Pelican throughout the entire
development process," noted LAPD Commander Terry Hara, who helped lead the
effort on the 7060. "While we knew development of the best possible
flashlight for LAPD officers would present a challenge, we were impressed
that Pelican continually answered the call by pushing the technology and
capabilities further and further. The result is a flashlight that is far
and away better than anything else we've seen."
    As part of the testing process, Pelican sent the test models of the
7060 to more than 100 members of law enforcement across the U.S.
Universally, the feedback was extremely positive, and testers were
especially impressed with the bright white light and battery life.
    The 7060 LED will be available to the general public in June. More
information on Pelican's 7060 is available at http://www.pelican7060.com.
    Pelican 7060 Background
    The unprecedented partnership between Pelican and the LAPD kicked off
two years of research and development. While the 7060's features were
determined by the specific needs of the LAPD, new technology was developed
by Pelican and further improvements were made based on direct input from
the Los Angeles Police Protective League. The result is a unique flashlight
that is tremendously brighter than previous LAPD-issued lights, allowing
officers to better establish if a suspect several feet away has a gun or
other weapon in their hand. The LED lamp is extremely durable and never
needs replacing -- exceeding 10,000 hours of use, unlike conventional
lamps, which fail after 30 hours of use. And the 7060's 90 minutes of
continuous battery life -- with no loss in intensity compared to current
flashlights that dim as the charge depletes -- ensures police officers
cover their beat armed with a powerful and long-lasting flashlight.
    This also marks the first time that the LAPD is providing in-car
chargers to their officers, ensuring the new flashlight will last through
an entire 12-hour shift.
    First-of-its-kind three-way switch technology gives officers a choice
to readily switch from patrol to tactical mode in seconds. The 7060 is less
than half the weight of the existing standard law enforcement flashlights,
allowing officers to easily carry their flashlight at all times. And the
smaller size means it's more compact, providing more space on an officer's
duty belt for other equipment. The high-impact Xenoy resin body is
virtually indestructible and incorporates Pelican's distinctive faceted
design.
    About Pelican Products, Inc.
    Pelican(TM) Products, Inc. is the leading, internationally-recognized
developer and manufacturer of technically-advanced flashlights and
indestructible, water tight, equipment Protector(TM) Cases that are
considered the gold standard around the world. Rugged and durable, Pelican
products are renowned for their superior quality and dependability, and
have become the brand-of-choice for numerous business, safety, sporting and
leisure industries. Headquartered in Torrance, California (just south of
Los Angeles), the company has more than 600 employees, as well as
distribution and sales centers in Europe, Canada, Japan, China, Singapore,
and Australia. For more information, visit the website at http://www.Pelican.com.
    CONTACT:
    Melissa Spraul, for Pelican Products  |  mspraul@mww.com
    Kristen Rockwell, for Pelican Products  |  krockwell@mww.com
    213.486.6560


SOURCE Pelican Products, Inc.




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Related links:
  • http://www.pelican7060.com
  • http://www.Pelican.com
    CONTACT:
    Melissa Spraul, mspraul@mww.com, or Kristen
    Rockwell, krockwell@mww.com, both for Pelican Products, Inc.,
    +1-213-486-6560