We Campaign Launches Second 'Unlikely Alliances' Ad
PALO ALTO, Calif., April 18 /PRNewswire-USNewswire/ -- Today, the We
campaign announced the launch of the second in their series of "Unlikely
Alliances" ads, in which House Speaker Nancy Pelosi (D-CA) and former
Speaker Newt Gingrich (R-GA) discuss their shared interest in seeing the
American public and elected officials work together to address climate
change.
The "Unlikely Alliances" series of advertisements is a key component of
the We campaign, a multi-year, multi-faceted effort designed to ignite a
public movement to solve the climate crisis. The ad will run nationally on
network and cable channels.
In this installment, Speakers Pelosi and Gingrich argue that people
with different political affiliations must join together in order to make
addressing climate change a top priority. As Speaker Gingrich says in the
ad, he and Speaker Pelosi do not always see eye to eye, but they do "agree
our country must take action to address climate change."
"We need cleaner forms of energy, and we need them fast," Pelosi
responds.
"If enough of us demand action from our leaders," Gingrich concludes,
"we can spark the innovation we need."
Alliance for Climate Protection CEO Cathy Zoi noted, "By bringing
together top Republicans and Democrats, we are demonstrating both to the
American public and to lawmakers that we can and must overcome partisan
differences to solve the climate crisis. We have the technological
solutions in hand, but right now we lack the political will. Addressing the
urgent challenge of climate change requires more of the spirit shown by
Speakers Pelosi and Gingrich."
The first "Unlikely Alliances" ad, released on April 10, featured the
Revs. Pat Robertson and Al Sharpton sitting on a couch on a Virginia beach.
Despite being polar opposites on many issues, the faith community leaders
say, they "agree on one thing": taking care of our planet.
The We campaign kicked off April 2 with the launch of the "Anthem" ad
and the announcement that several major national organizations, including
the Girl Scouts of America, the United Steelworkers union, the National
Audubon Society as well as other conservation, social justice and religious
groups, would be joining the campaign to help engage their members across
the country. The We campaign is aiming to sign up 10 million climate
activists over the next three years.
Commenting on the breadth of the We campaign effort, Zoi said, "We will
only solve the climate crisis when Americans of all stripes come together
and demand our leaders make it a priority. We must take action now and by
standing together, we can make it happen."
For more information and to view the ad, please visit
http://www.wecansolveit.org.
About the We campaign & the Alliance for Climate Protection:
The We campaign is a project of the Alliance for Climate Protection.
Unprecedented in scale for a public policy issue, the Alliance's We
campaign draws from the best practices of successful commercial, social
marketing and political campaigns. The campaign combines advertising,
online organizing and partnerships with a diverse and growing group of
grassroots organizations, to educate the American public on the urgent need
to solve the climate crisis and activate them to demand real solutions from
elected officials. The Alliance for Climate Protection is a 501(c)(3)
organization founded in 2006 by former Vice President Al Gore, who
currently serves as the chairman of the bipartisan board of directors.
Building on the momentum of the Academy Award winning film, "An
Inconvenient Truth," the Alliance engages individuals, communities,
corporations and governments across the world to take action to quickly
reduce their own greenhouse pollution and to demand action from their
political, business and community leaders to enact policies that will
sharply reduce emissions.
SOURCE The Alliance for Climate Protection
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Related links: http://www.wecansolveit.org/
CONTACT: Alliance for Climate Protection, +1-202-295-0125
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