New National Survey: Digital Cameras Top Wish-List for Mother's Day; Circuit City Celebrates Moms with Photo Contest, Extra Guidance in Stores and Online |
| Circuit City logo. (PRNewsFoto/Circuit City)
RICHMOND, VA UNITED STATES | |||
RICHMOND, Va., April 24 /PRNewswire-FirstCall/ -- As families across
the country prepare to salute the moms in their lives, a new national
survey commissioned by Circuit City Stores, Inc. is helping to redefine the
meaning of "traditional" Mother's Day gifts, and digital cameras are
emerging as top gift choices.
More than 3,000 moms and dads across the country responded to the
survey and consumer electronics ranked high on wish lists. Asked to choose
their preferred Mother's Day gift:
-- 20 percent of moms would choose a digital camera
-- 16 percent of moms would choose flowers
-- 16 percent of moms would choose a camcorder
-- 12 percent of moms would choose DVD movies or music CDs
-- Nine percent of moms would choose an MP3 player
-- One percent of moms would choose candy
The same survey confirmed mom's role as "chief family historian." Asked
who takes most of the family photos, 58 percent of parents said mom; 26
percent said dad; 15 percent said kids or others. Additional findings:
-- 42 percent of moms said they are thinking of upgrading or actively
shopping for a new digital camera
-- 55 percent of moms said the feature they want most in a new camera is
better picture resolution (more megapixels)
-- 18 percent of moms said the feature they most want in a new camera is
faster shutter speed
-- 14 percent of moms said the feature they most want in a new camera is
a better lens
-- 13 percent of moms said the feature they most want in a new camera is
small, sleek design
The survey was commissioned by Circuit City Stores, Inc. and conducted
by independent research firm Decision Analyst, Inc. of Arlington, Texas.
The margin of error is plus-or-minus 2%.
Circuit City is celebrating Mother's Day with special events related to
digital imaging.
Photo Contest:
Through April 29, 2007, consumers nationwide are invited to enter a
photo contest dedicated to illustrating "Mom's Favorite Things" by logging
on to http://www.circuitcity.com; check "New at Circuit City." The person
who submits the winning photo will receive a pair of new digital cameras
from Canon and a special message saluting the winner's mom will appear on
Mother's Day on major Web sites, including http://www.Premiere.com,
http://www.Womensday.com, and http://www.Elle.com.
Live Internet Forum:
Consumers who want to get the big picture about digital imaging can
interact with a nationally respected expert in the field in a live
moderated forum at http://www.circuitcity.com/mom. George Schaub, editorial
director of Shutterbug Magazine will moderate the forum on Tuesday, May 8,
2007 from 8 p.m. to 10 p.m. ET. "I'm excited that Shutterbug and Circuit
City are teaming up for this event," said Schaub. "I believe the forum will
provide a wonderful opportunity to exchange ideas and information."
Consumers can submit questions prior to the live forum starting on April
29, 2007.
Shutterbug is the leading imaging publication for those interested in
increasing their knowledge, skill and enjoyment of photography. Written by
serious photographers for serious photographers, Shutterbug offers a unique
combination of detailed equipment reviews, compelling features, and
in-depth instructional articles. In addition to a vast archive of tutorials
and product-related content, Shutterbug.com includes interactive galleries
and forums for photo enthusiasts of all skill levels.
Special Help for Last-Minute Shoppers:
On Saturday, May 12, last-minute Mother's Day shoppers can get extra
help in most Circuit City Superstores nationwide. Specially-trained experts
will supplement regular store associates and will be on hand from 1 p.m. to
5 p.m. to demonstrate how to find the right camera for mom.
About Circuit City:
Circuit City Stores, Inc. (NYSE: CC) is a leading specialty retailer of
consumer electronics and related services. The domestic segment operates
through 643 Superstores and 12 other locations in 158 U.S. markets. The
international segment operates through approximately 800 retail stores and
dealer outlets in Canada. Circuit City also operates Web sites at
http://www.circuitcity.com, http://www.thesource.ca and
http://www.firedog.com.
(Logo: http://www.newscom.com/cgi-bin/prnh/20010709/CCLOGO )
SOURCE Circuit City Stores, Inc.
back to topRelated links:
Photo Notes:http://www.newscom.com/cgi-bin/prnh/20010709/CCLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Jackie Foreman of Circuit City Stores, Inc.,
+1-804-418-8298, jackie_foreman@circuitcity.com
