Masterfoods USA Showcases New Products at All Candy Expo |
| Snickers Xtreme. (PRNewsFoto/Masterfoods USA)
CHICAGO, IL UNITED STATES | |||
M&M'S(R) Brand, Dove(R) Brand Chocolate and Snickers(R) Brand Feature New
Items
CHICAGO, June 5 /PRNewswire/ - Masterfoods USA, makers of powerhouse
brands including M&M'S(R), Snickers(R), Starburst(R) and Skittles(R), will
showcase its newest products for more than 20,000 attendees of the All
Candy Expo beginning June 6 at McCormick Place in Chicago.
(Photo: http://www.newscom.com/cgi-bin/prnh/20060605/CLM049 )
Products being featured in Booth 1533 include:
- M&M'S(R) Brand Dark Chocolate Candies -- Based on strong consumer
interest and the resounding success of the M&M'S(R) 'Go to the Dark
Side' Star Wars(TM) Episode III promotion featuring dark chocolate
candies, the M&M'S(R) Brand is reintroducing dark chocolate candies on a
permanent basis.
- Dove(R) Sugar Free Chocolate -- A total chocolate experience for health-
conscience consumers without compromising taste -- just 38 calories per
piece. This new product is available in three flavors, including
DOVE(R) Sugar Free Dark Double Chocolate Creme, DOVE(R) Sugar Free Dark
Chocolate with Raspberry Creme, DOVE(R) Sugar Free Dark Chocolate with
Mint Creme.
- Dove(R) Almonds -- Once only available during the holidays, Dove(R)
Chocolate Covered Almonds will be offered year-round as perfect everyday
treat for chocolate and nut-lovers alike! The crunchy, whole almonds
are covered in two flavors of signature Dove(R) Chocolate: Smooth Milk
Chocolate and Rich Dark Chocolate. This product will be available in
grocery, drug, and mass merchandise stores nationwide starting July
2006.
- Dove(R) Bars (3.5 oz.) -- Share this everyday indulgence or use it for
baking and cooking. Available in three varieties: Milk Chocolate, Dark
Chocolate and Milk Chocolate with Almonds.
- Snickers(R) Dark and Snickers(R) Almond Dark -- The great taste of
Snickers(R) Original and Snickers(R) Almond now with rich dark chocolate
for a limited time only.
- Snickers(R) Xtreme -- A Snickers(R) bar without nougat, but packed with
more caramel, more peanuts and chocolate -- an intensely satisfying
snack.
- Skittles(R) Xtreme Fruit Bubble Gum -- Building off the success of
Skittles(R) Original Bubble Gum, this unique experience of intense
fruit-flavored candy and soft bubble gum features a bold combination of
sharper-edged fruit flavors. Consumers can enjoy one flavor at a time,
or chew multiple pieces to create their own Xtreme combination.
- Starburst(R) Sour -- The #2 Chewy Candy Brand adds new flavors to
capitalize on the growing sour market. Each pack of Starburst(R) Sour
Fruit Chews features a new mix of mouth-watering fruit flavors with lip-
smacking sour taste. New flavors include: Sour Tangerine, Sour Green
Apple, Sour Strawberry and Sour Blue Raspberry.
- Starburst(R) Berries & Creme -- Starburst adds four new flavors to its
berries pack: new Raspberry and Creme, Blueberry and Creme, Strawberry
and Creme, and Mixed Berries and Creme.
Masterfoods USA, the United States food, snack and petcare operations
of Mars, Incorporated, is one of the world's leading food manufacturers.
With more than $5 billion in annual sales, the combined food, snack and
petcare segments are a symbol of excellence for quality brands.
Headquartered in Hackettstown, NJ, Masterfoods USA employs more than 7,000
associates in the United States, with 15 manufacturing facilities
nationwide. The company owns some of the world's favorite brands, including
M&M'S(R) Brand, SNICKERS(R) Brand, UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand
Food For Dogs and WHISKAS(R) Brand Food For Cats.
For additional information please visit the Masterfoods USA Online
Newsroom at http://www.masterfoodsnews.com.
SOURCE Masterfoods USA
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Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20060605/CLM049
AP Archive: http://photoarchive.ap.org AP PhotoExpress
Network: PRN5 PRN Photo Desk, photodesk@prnewswire.com
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Renee Kopkowski, +1-770-578-6521, or onsite,
+1-678-640-3594, or Renee@wonderpr.com; or Kristi Ledford,
+1-770-704-5439, or onsite, +1-770-845-2181, or
Kristi@wonderpr.com, both for Masterfoods USA
