Nickelodeon Tween Stars Miranda Cosgrove, Lil J.J., Devon Werkheiser and The Naked Brothers Motivate Kids to get Healthy and Pledge to Take The Let's Just Play Go Healthy Challenge |
The Let's Just Play Go Healthy Challenge Episode Three Airs Sunday, June
24, 8:30 P.M. ET/PT
Features Appearance by Dallas Cowboy Roy Williams
NEW YORK, June 14 /PRNewswire/ -- Across the country, thousands of kids
have been inspired by Let's Just Play Go Healthy Challengers Kenderick and
April to pledge to work towards healthier lifestyles. Now Nickelodeon live
action talent, such as Miranda Cosgrove of Drake & Josh; and star of the
upcoming Nickelodeon television series iCarly; Devon Werkheiser of Ned's
Declassified School Survival Guide; and Nat and Alex Wolff of The Naked
Brothers Band have all pledged to "go healthy" and participate in
Nickelodeon's and the Alliance for a Healthier Generation's Let's Just Play
Go Healthy Challenge.
The TEENick talent will take the Go Healthy Challenge by staying active
and eating healthy, in addition to regularly sharing with kids and their
fans about their experience on a new web page added to
http://www.nick.com/letsjustplay in the coming weeks.
"It's important for kids today to be aware of the health risks of
eating a lot of junk food and not being active enough," said Cosgrove. "I
play tennis, fence and ride my bike, but I know I could be doing more.
Kenderick and April have inspired me so by taking the Challenge, I hope I
can help motivate others to register and try to make this generation a
healthier one."
The next installment of the Let's Just Play Go Healthy Challenge airs
Sunday, June 24 at 8:30 p.m. ET/PT on Nickelodeon. Through Nickelodeon's
Let's Just Play Go Healthy Challenge, developed to fight childhood obesity,
in partnership with The Alliance for a Healthier Generation, a joint
initiative between the American Heart Association and the William J.
Clinton Foundation, the network is helping kids change the outcome of their
generation and measuring their pledges to adopt healthier lifestyles by
offering plans for better diet and exercise.
Episode three of the Let's Just Play Go Healthy Challenge features a
guest appearance from Dallas Cowboys' Safety Roy Williams in this month's
"Work out Like A Pro" segment. Williams, who teaches kids the importance of
balance as relates to both exercise and lifestyle. He takes viewers through
his balance strengthening exercises and teaching kids the importance of a
balanced diet.
Following the theme of evaluation and moderation, this episode captures
Kenderick as he continues to train for the Arkansas Kids' Triathlon, and
participates in his first game of flag football. With the help of a special
guest, Kenderick masters the art of throwing a spiral pass and learns the
importance of hard work.
We also follow April as she continues training for her big volleyball
tryouts, learns new exercises to help improve her volleyball skills and
bravely takes on her first competitive volleyball game. In spite of her
initial lack of confidence - and a few mistakes - April scores the winning
point and learns that the road to success sometimes has bumps along the way
and making mistakes is just part of the process.
The June 24 rotating storyline features Rebecca, a 12-year-old from
Springfield, IL, who was inspired by the 2006 Let's Just Play Go Healthy
Challenge and pledged to take it herself. Deciding it was time to get up
and get active, Rebecca keeps moving by walking her dog, exercising while
watching television and trying new activities with friends like kayaking.
She has also challenged herself to eat better, and does so by moderating
the amounts of food she eats and reading the nutritional labels.
Online at http://www.nick.com/letsjustplay, a more comprehensive registration
page makes it easier than ever for kids to follow the Go Healthy Challenge
program. Once kids register and click on the submit page, they can
participate in a Go Healthy Challenge check up, and identify why they are
taking the challenge. Once processed, Nick.com will send them a targeted
health plan that works towards their personal goals.
About the Alliance for a Healthier Generation
The William J. Clinton Foundation and the American Heart Association
partnered in May of 2005 to create a new generation of healthy Americans by
addressing one of the nation's leading public health threats - childhood
obesity. The goal of the Alliance is to stop the nationwide increase in
childhood obesity by 2010, and to empower kids nationwide to make healthy
lifestyle choices. The Alliance positively affects the places that can make
a difference to a child's health: homes, schools, restaurants, doctor's
offices and communities. For more information on the Alliance for a
Healthier Generation, please visit: http://www.HealthierGeneration.org.
About Nickelodeon
The Let's Just Play Go Healthy Challenge is Nickelodeon's initiative to
model positive healthy behaviors, inspire kids to be leaders in making
healthy choices, and measure their commitment to a healthy lifestyle.
Nickelodeon is currently in its fifth year of its award-winning
pro-social initiative, "Let's Just Play." In November 2005, "Let's Just
Play" entered into a partnership with the Alliance for a Healthier
Generation to combat the spread of childhood obesity. Nickelodeon is using
its multimedia platforms and the "Let's Just Play" campaign, working with
the Boys and Girls Clubs of America and other partners, to reach millions
of young people across the country and spread the message of the movement
to create a healthier generation.
Nickelodeon has committed more than $30 million and 10% of its air to
health and wellness messaging. For approximately three years, Nickelodeon
has awarded almost $2.5 million in grants and through its "Let's Just Play
Giveaway" to schools and after-school programs to help provide resources
that will create and expand opportunities for physical play. For more
information on Nickelodeon and the Let's Just Play campaign, visit
http://www.nick.com/letsjustplay.
Nickelodeon, in its 28th year, is the number-one entertainment brand
for kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and
production in the United States and around the world, plus consumer
products, online, recreation, books, magazines and feature films.
Nickelodeon's U.S. television network is seen in almost 92 million
households and has been the number-one- rated basic cable network for
almost 12 consecutive years. Nickelodeon and all related titles, characters
and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
SOURCE Nickelodeon
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CONTACT:
Joanna Roses, +1-212-846-7326, Thamar Romero,
+1-212-846-7491, both of Nickelodeon; Ben Yarrow of William J.
Clinton Foundation, +1-212-348-0360, Meredith Isola of American
Heart Association, +1-202-785-7925, both for Nickelodeon
