SPRINGFIELD, N.J., July 9 /PRNewswire/ -- Reinforcing its position as a
true luxury sports watch brand, TAG Heuer today announced it will sponsor
New Zealand race car driver and Tiger Woods' super-star caddy, Steve
Williams. An emblem of sports and glamour, the TAG Heuer shield will now
adorn the body of Williams' Mustang Saloon's and fellow Caddyshack Racing
driver Mel Hills Mustang.

    "For as long as I can remember, golf and speedway have been the two
sports that I love most and that have helped define me personally and
professionally," said Steve Williams. "TAG Heuer's long history in both is
a real advantage for my team; I couldn't ask for a more perfect partner."

    Caddying since the age of 13, Williams has supported such golf legends
as Peter Thomson, Mike Clayton, Greg Norman and Raymond Floyd among others.
In 1999, he joined Tiger Woods whose side he remains by today.

    Williams' passion for racing is as strong as it is for golf and when
not winning tournaments with Tiger, he can be found competing at Speedway's
throughout New Zealand in the Saloon and Super Saloon divisions.

    "Steve's winning spirit on the golf course has always exemplified our
'What are you Made of' philosophy," said Jean-Christophe Babin, TAG Heuer's
worldwide CEO. "His passion for racing taps deeply into our DNA making him
an ideal representative of the TAG Heuer brand. Now, in addition to the
golf watch he wears on the course he can proudly show off his Carrera
Tachymeter on the track."

    About TAG Heuer

    TAG Heuer, the leader in prestigious sports watches and chronographs
since 1860, is currently the largest and fastest growing international
luxury watch brand. The Swiss watchmaking legend draws upon its active
engagement in the world of sports to create the most accurate measuring
instruments and sports watches in the world. TAG Heuer today is the first
watchmaker ever to master luxurious chronographs with an unsurpassed
precision of 1/10th, 1/100th, 1/10,000th and 1/10,000th of a second. From
the Olympic Games in the 1920s to its role as official timekeeper to within
1/10,000th of a second for the legendary Race of Champions, TAG Heuer, in a
constant quest for innovation, excellence, performance and prestige,
continues to aim ever higher, as reflected in its partnerships with Team
Vodafone McLaren Mercedes in Formula 1 and its two aces: 2007 F1 world Vice
Champion Lewis Hamilton, and Heikki Kovalainen. Powerfuly endorsed by 2007
world F1 champion and Scuderia Ferrari F1 driver Kimi Raikkonen, world
number 1 golfer Tiger Woods, WTA star tennis player Maria Sharapova, NASCAR
idol Jeff Gordon and 2008 Scuderia Toro Rosso F1 driver Sebastien Bourdais;
as well as by Hollywood superstars Brad Pitt and Uma Thurman and Bollywood
icons Shah Rukh Khan and Priyanka Chopra, TAG Heuer more than ever
epitomizes Sport and Glamour!

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