Bytemobile Launches First Mobile Network IP Service to Deliver PC-Quality Internet Video on Mass-Market Handsets |
MOUNTAIN VIEW, Calif., July 11 /PRNewswire/ -- Bytemobile, Inc., the
global leader in multi-service optimization solutions for mobile data
networks, today announced the launch of its new Unison(TM) Media
Fidelity(TM) Service. This is the first carrier-grade, commercial
infrastructure solution designed to adapt and optimize multimedia content
for mass-market mobile handsets, without client software downloads or
device changes. Implemented on Bytemobile's Unison Multi-Service Platform
within the network, the new service will enable operators to deliver
high-quality Internet video, user-generated content and branded media to
subscribers on all mobile devices with standard media players.
Unison Media Fidelity Service will support handset access to video on
demand and streaming video in all formats, while adapting the content to
device and media player capabilities. Operators will be able to optimize
their existing portal video services and offer subscribers a full range of
Internet multimedia content, including music and TV. The same mobile phones
whose digital cameras are being used to capture user-generated content for
websites such as YouTube and MySpace will now enable users to view all
content on those sites.
"We are helping our customers to deliver the best possible user
experience, driving data service adoption and growing average revenue per
user (ARPU)," said Adrian Hall, Bytemobile vice president of Marketing and
Business Development. "Following the launch of our Unison Web Fidelity(TM)
Service earlier this year, the new Media Fidelity Service extends Unison
handset solutions beyond full-HTML Internet to PC-quality video. The Unison
architecture makes it easy for the operator to deliver a rich experience
and even easier for the mobile consumer to enjoy it."
Hall added that carriers deploying Unison Media Fidelity Service with
other Unison Internet protocol (IP) services, such as the Unison Web
Fidelity Service, will have the opportunity to capitalize on the explosive
growth of mobile web and video by providing a seamless experience to their
subscribers.
"Bytemobile's Media Fidelity Service is a natural follow-on to its Web
Fidelity Service launch and a welcome addition to its Unison solution,"
said Peter Jarich, research director at Current Analysis. "The ability to
deliver full web and video services to inexpensive mobile devices -- with
consistent quality, but without clients or plug-ins -- holds the promise of
bringing mobile web usability to the masses and growing the value of the
Unison platform."
Optimizing the User Experience
Through a proprietary technology called dynamic bandwidth shaping,
Unison Media Fidelity Service will continuously monitor network conditions,
and dynamically adapt video and other rich multimedia content in order to
optimize the user experience. This technology will minimize buffer time,
pauses and other latency effects for the subscriber, thereby eliminating
the frustration historically associated with mobile video access. It will
also protect the operator's network from service degradation or outages due
to bandwidth constraints.
Unison Media Fidelity Service (http://www.bytemobile.com/products-
solutions/unison-multimedia-optimization.html) is scheduled to be available
for commercial deployment worldwide on the Unison Multi-Service Platform in
October 2007. The platform's open architecture accelerates operators' time
to market for new data services by fully integrating multiple IP services
on a single node in the core data path of the network. The Unison platform
monitors all data traffic, inspecting packets once and selectively applying
IP services as needed.
In addition to the new Media Fidelity Service, the integrated suite of
Unison IP services includes:
-- Unison Web Fidelity Service for delivering open Internet access on
affordable feature phones without client downloads or device changes
-- Unison ACCESS Mobile(TM) Content Filtering Service for providing
parental controls on web and multimedia access by children under 18
-- Unison Optimization Service for improving network capacity and
performance, and reducing total cost of ownership
-- Unison WAP Gateway Service for optimizing mobile access to operators'
branded portal content on Wireless Application Protocol (WAP) handsets
The Unison platform also supports third-party solutions for mobile data
services, which are easily integrated within the Unison open architecture.
Together, all of these services enable network operators to deliver
multimedia content from across the open Internet to a mass audience --
quickly, safely, efficiently, and economically.
About Bytemobile, Inc.
Bytemobile is the global leader in multi-service optimization solutions
which simplify, unify and accelerate the delivery of advanced wireless
data, web and multimedia services to mobile handsets, smartphones and
laptops. Today, Bytemobile(R) solutions are installed in the wireless
networks of more than 75 carriers, which serve over one billion mobile
subscribers in more than 45 countries. The company's customers include
leading network operators such as AT&T, Astelit, China Mobile, KPN, NTT
DoCoMo, O2, Orange, PTC, PTK Centertel, Sprint Nextel, T-Mobile, Telecom
Italia Mobile, Telefonica Moviles, Vodafone, and Willcom. Bytemobile is a
privately held company headquartered in Mountain View, California. The
company has regional sales and support offices in Bracknell, England;
Madrid, Spain; Tokyo, Japan; Beijing, China; Singapore; and Sydney,
Australia; and research and development centers in Patras, Greece;
Marlborough, Massachusetts; and Champaign, Illinois. To learn more about
Bytemobile, visit the new company website at http://www.bytemobile.com.
Bytemobile, the Bytemobile logo, Unison, Media Fidelity, Web Fidelity,
and ACCESS Mobile are trademarks of Bytemobile, Inc. and may be registered
in some jurisdictions. All other product or service names are the property
of their respective owners.
SOURCE Bytemobile, Inc.
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CONTACT:
Tod Bottari, Director, Corporate
Communications of Bytemobile, Inc., +1-650-641-7781,
tod.bottari@bytemobile.com
