A&E Television Networks Launches Mobile Video Channels for A&E(R) Network and The History Channel(R) |
AETN Reaches Agreement with MobiTV to Include New Mobile Video Channels in
MobiTV(R) Service
NEW YORK, JULY 23 /PRNewswire/ -- A&E Television Networks (AETN) and
MobiTV, Inc., the leading provider and platform for content delivery over
mobile and broadband networks, today announced the launch of A&E(R) Mobile
and The History Channel(R) Mobile. The made for mobile channels are
available today on the MobiTV(R) service via participating mobile carriers
throughout the U.S.
The creation and distribution of A&E Mobile and The History Channel
Mobile to wireless video subscribers in the U.S. is a step in AETN's
overall digital strategy to deliver its programs and services to viewers on
multiple platforms.
"The mobile platform is an increasingly important interactive screen
that provides our consumers with access to our branded programming wherever
and whenever they want it, and we are pleased to partner with MobiTV to
offer A&E Mobile and The History Channel Mobile to viewers," said Paul
Jelinek, Senior Vice President, Digital Media, AETN. "These mobile channels
enable us to offer a new service to our existing audience, and through
cross promotion, to bring new viewers back to our linear channels."
A&E Mobile and The History Channel Mobile are distinct services from
the linear channels. Acclaimed series such as Dogfights and Modern Marvels
from The History Channel, and Dog the Bounty Hunter and Criss Angel
Mindfreak from A&E Network, will be available on the mobile channels.
"MobiTV and AETN continue to be proactive in bringing more compelling
content into the mobile space," said Jeff Bartee, vice president of content
and programming for MobiTV. "As the rise in consumer demand for mobile
video continues, so do expectations for great content on mobile television
services. Our relationship with AETN is proof that we are listening to and
answering the call of those consumers."
This announcement marks the second agreement between AETN and MobiTV
for wireless distribution. In April 2006, the two companies partnered to
deliver The History Channel en espanol(TM) as part of the line-up on MobiTV
en Espanol(TM), the first live Spanish language mobile television service
offered in the U.S. In addition, AETN is offering broadband channels via
MobiTV Broadband Television for A&E, The History Channel, The Biography
Channel(R), Crime & Investigation Network(TM), Military History Channel(TM)
and History International(R).
Internationally, A&E and The History Channel Latin America offer mobile
services with MobiTV throughout the Latin American region.
About A&E Television Networks
A&E Television Networks, a joint venture of The Hearst Corporation,
ABC, Inc. and NBC, is an award-winning, international media company
offering consumers a diverse communications environment ranging from
television programming, to home videos/DVD's and music CD's, to Web sites,
as well as supporting nationwide educational initiatives. AETN is comprised
of A&E Network, The History Channel, The Biography Channel, History
International, The Military History Channel, The History Channel en
espanol, Crime & Investigation Network, A&E HD, The History Channel HD,
AETN International and AETN Consumer Products, The A&E web site is located
at http://www.AETV.com, the Biography is located at
http://www.Biography.com and The History Channel web site is located at
http://www.History.com.
About MobiTV
MobiTV, Inc. (http://www.mobitv.com) is the leading provider and
platform for content delivery over mobile and broadband networks;
delivering live television, premium and primetime programming,
video-on-demand, satellite and digital music services from the top
broadcast and cable television networks and major music labels to millions
of users worldwide. Founded in 1999, MobiTV is a privately held company
headquartered in Emeryville, CA. MobiTV and the MobiTV logo are trademarks,
service marks, and/or registered trademarks of MobiTV, Inc. in the United
States and in other countries. All other trademarks, service marks, and
product names used herein are the property of their respective owners.
SOURCE A&E Television Networks and MobiTV, Inc.
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CONTACT:
Kerri Tarmey of A&E Television Networks,
+1-212-551-1504, Kerri.tarmey@aetn.com; or Stephanie Pettinati of
Zeno Group, +1-415-369-8115, stephanie.pettinati@zenogroup.com,
for A&E Television Networks; or Jason Taylor of MobiTV, Inc.,
+1-925-895-0090, jason@mobitv.com
