Novarra to Provide Mobile Web Transformation Services to Yahoo! |
CHICAGO, July 24 /PRNewswire/ -- Novarra, the leading provider of next-
generation mobile Internet platforms and services, announced today that
Yahoo! has selected Novarra's Vision(TM) server version 6.5 platform to
provide web transformation for Yahoo!'s oneSearch service. When a user
clicks on a link to a Web site in a Yahoo! oneSearch result, Novarra's
Vision server platform transforms the Web site for the mobile phone. The
Vision platform provides a visually rich, fast and intuitive user
experience for Web sites, across mobile phones, browsers and networks.
Novarra's Vision platform processes Web content to deliver a full, rich
Internet experience on mass-market and high-tier handsets. Built on open
standards, the platform supports all deployed and new industry handsets and
WAP, cHTML, and HTML browsers out of the box.
Commercially tested on hundreds of phones and browsers, web sites are
automatically adapted for optimal presentation, usability and speed on
handsets, supporting unique capabilities such as screen size, memory, and
CPU.
"We leverage our deep expertise of mobile networks and handsets and
offer robust, scalable platforms," said Jayanthi Rangarajan, CEO of
Novarra. "Our mass-market deployments across America, Europe and Asia have
proven consumer satisfaction and steady growth."
Novarra is the leading provider of high performance next-generation
wireless platforms for operators and content providers to create new
internet-based services and revenue streams. Novarra developed the
industry's first server-client architecture for web content transformation
and network optimisation designed for mass-market, high volume mobile
consumer deployments. Operators and content providers select Novarra's open
standards-based platforms to deliver a superior mobile user experience for
services like full rich web, search, premium portals and personalization.
Successful commercial deployments over 5 years on both 2.5G and 3G have
established significant consumer satisfaction and uptake.
http://www.novarra.com/
Novarra and Vision are trademarks of Novarra, Inc.
Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks
of Yahoo! Inc.
All other names are trademarks and/or registered trademarks of their
respective owners.
Novarra contacts:
Annie Woodhead
Hotwire PR
annie.woodhead@hotwirepr.com
+44 (0) 207 608 4664
Doug Haslam
Topaz Partners
dhaslam@topazpartners.com
+1 781 404 2419
SOURCE Novarra
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CONTACT:
Annie Woodhead of Hotwire PR,
+44-0-207-608-4664, annie.woodhead@hotwirepr.com; or Doug Haslam
of Topaz Partners, +1-781-404-2419, dhaslam@topazpartners.com,
both for Novarra
