MovieTickets.com Dials up New Way to Buy Tickets -- Moviegoers Can Now Order Movie Tickets Through Both Phone and Online Service |
| MovieTickets.com logo. (PRNewsFoto)
BOCA RATON, FL UNITED STATES | |||
Worldwide Movie Ticketing Provider Partners with Apptera to Offer
Voice-Activated Telephone Ticketing Service and Unique Advertising Platform
LOS ANGELES, July 26 /PRNewswire/ -- MovieTickets.com
(http://www.movietickets.com), the world's most powerful Internet movie ticketing
service, has extended its online services to the phone by offering domestic
movie-goers the option to hear movie showtimes and easily purchase advance
tickets by calling toll free at 1-877-789-MOVIE. MovieTickets.com selected
Apptera to automate the new phone-based movie ticket service as well as
provide a unique advertising platform.
(Logo: http://www.newscom.com/cgi-bin/prnh/20010622/MTLOGO )
Powered by Apptera's MobileAd Technology, the service also enables
businesses -- including local merchants -- to customize advertisements that
target this highly coveted movie-going audience during the call flow.
"Providing moviegoers a phone service is a natural addition for us.
It's in the best interest of our customers to be offered multiple options
when planning their movie-going experience," said Joel Cohen, Executive
Vice President and General Manager, MovieTickets.com. "Apptera's
cutting-edge automated voice solution blends well with our successful
online and mobile efforts."
The new MovieTickets.com phone service invites callers to experience
the ease and attractiveness of a completely automated voice solution. And
by combining the ability to automate the process of selling tickets, with
the ability to direct market to moviegoers, MovieTickets.com has also
developed a new revenue stream.
With Apptera's "In-Call" advertising, local merchants now have the
option to create and distribute an audio ad promoting their business
directly over the phone to consumers. Apptera's state-of-the-art voice
search solution also invites consumers all over the country to program
(877) 789-MOVIE into a speed-dial button on their cell phone to access
movie information anytime or anywhere.
"MovieTickets.com is offering a terrific service to consumers that want
movie information on-the-go," said Marketta Silvera, CEO of Apptera.
"Customers will benefit from the easy to use and efficient new service and
welcome a relevant promotion from a merchant near their theater.
Advertisers have the opportunity to reach out to movie-goers at the very
moment when they are ready to take advantage of a targeted promotion."
To provide an enhanced entertainment experience, MovieTickets.com will
only play relevant ads, specific to the caller and location of the theater.
Advertisers or their representatives who are interested in reaching these
moviegoers can visit http://www.apptera.com/xchange/mtc to compose their ad.
About Apptera
Apptera provides technology for mobile advertising, search & commerce.
This technology helps companies increase revenues through ad-serving
capabilities and campaign management solutions. The services are provided
In-Call -- at the exact moment a consumer is interacting with a business
over the phone. Dozens of companies have adopted Apptera's technology and
through these customers, more than 1,800 businesses in the communications,
retail and financial industries use Apptera's award-winning solutions.
Founded in 2001, Apptera is a privately held Silicon Valley-based
technology company funded by leading venture capital firms. For additional
information, visit http://www.apptera.com.
Apptera, the Apptera logo, and MobileAd Manager are registered
trademarks, service marks or trademarks of Apptera in the United States and
other countries. All other company names or product names may be the
trademarks of their respective owners.
MovieTickets.com exhibitors currently include:
Academy 8 Theaters (P & G Theaters), Access Digital Theatres, All Star
Entertainment, AMC Theatres, Amherst Cinema Art Center, Arena Grand Theatre
(Columbus Hospitality), Ashbrie Cinemas, Atlantic Theaters (Movies at
Midway), Atlas Cinemas, Brooklyn Academy of Music, Bryn Mawr Movie Theatre
Co., Camera Cinemas, Celebrity Theatres, Channelside Cinemas, Cinefe' 8,
Cinema Centers, Cinema Four-Quad (Quad Cinema), Cinemagic Movies, Cinemagic
Theatres (MN), Cinemall, Cineplex Odeon, Classic Cinemas, Clearview
Cinemas, Cleveland Cinemas, Consolidated Theatres, Cornelius Cinemas, Crown
Theatres, Dickinson Theatres, Drexel Theatres, Eastern Shores (O'Neil
Theaters NE), Emagine Entertainment (Cinema Hollywood), Entertainment
Retail (Hollywood Hits), Elvis Cinemas, Famous Players, Film Forum, Fine
Arts Theatre - Beverly Hills, Fox Bay Cinema Grill, Foxmoor Movies, Galaxy
Cinemas (Canada), Galaxy Cinemas (GA), Greater Huntington Theatres,
Greenville Cinemas (Camelot Cinemas), Hallett Cinemas, Harkins Theatres,
HLB Entertainment, Hollywood Cinema 9, Hollywood Premier Cinemas, IFC
Center, Kew Gardens (and Cobble Hill), Krikorian Premiere Theatres,
Landmark Theatres, M Park 4, Main Street Cinemas, Malco Theatres, Mann
Theatres , Marcus Theatres, Marquee Cinemas, Metropolitan Theatres, Mission
Grove Theaters, MJR Theatres, MnM Theatres, MovieMax Theatres, NAOS
Entertainment, Narberth Theatre, National Amusements, Nelsonville Movies
10, North American Cinema, Oasis Cinema, Omniplex Theatre Group, O'Neil
Theatres (Louisiana), Pacific Theatres, Paris Theater, Penn Cinema, Phoenix
Theatres (MI), Phoenix Theatres (TN), Pickwick Theatres, Premiere Cinemas,
Rail Road Square Cinema, Rave Motion Pictures, Reading Cinemas USA (City
Cinemas, Angelika), Rio Entertainment, Riviera Cinemas, Roxy Theatres,
Sayville Theatre, Scotiabank Theatres, Sea Turtle Cinemas, Silver Screen
Cinemas, Spotlight Theatres, Star Vu Drive-In, Studio Movie Grill, Sunrise
Cinemas, Tango Theaters, Trans-Lux Cinemas, UltraStar Cinemas, Village
Theaters, Watson Theatre, Wellfleet Cinemas, and Westates Theatres.
About MovieTickets.com
MovieTickets.com, the most powerful Internet movie ticketing service,
provides consumers with the ease of a virtual box office from the
convenience of their home or office. Formed in 2000, MovieTickets.com is a
joint venture between AMC Entertainment, Hollywood Media Corp. (Nasdaq:
HOLL), National Amusements, Famous Players, Marcus Theatres (NYSE: MCS),
Viacom (NYSE: VIA), and America Online, and leverages the collective
exhibitor expertise to deliver consumers a premium movie ticketing
experience. MovieTickets.com enables consumers to buy tickets online for
movie screens across the United States, Canada and the U.K. Its elite
collection of partner theaters consistently represents over 50% of the top
50 and over 50% of the top 100 grossing theaters in North America on any
given weekend. The MovieTickets.com Exhibitor group, which includes 98
theater chains, is more than four times the amount of its nearest
competitor.
SOURCE MovieTickets.com
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Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20010622/MTLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
Melissa Zukerman, +1-323-658-1555,
melissa@pcommgroup.com, for MovieTickets.com; or Jessie Wong,
+1-415-856-5147, jwong@blancandotus.com, or Nicole R Barnes,
+1-650-243-2615, nbarnes@apptera.com, both for Apptera
