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INRIX Real-Time Traffic Now Available on Over 75 Navigation and Mobile Devices

   Inrix logo. (PRNewsFoto/Inrix Inc.)

LAS VEGAS, NV UNITED STATES
Latest software platform release further enhances traffic accuracy and ease
                               of integration

    KIRKLAND, Wash., July 30 /PRNewswire/ -- INRIX, the leading provider of
traffic flow information, today announced its real-time traffic is
available on over 75 models of portable and automotive navigation devices,
mobile phones and smartphones in the U.S. With the broadest market coverage
of real-time traffic flow information available -- over 94 U.S.
metropolitan markets and 50,000 miles of roads as well as 12 markets and
5,000 miles of roads available in the U.K. -- device OEM's and application
providers are increasingly selecting INRIX traffic for integration across
their navigation and traffic applications.
    (Logo: http://www.newscom.com/cgi-bin/prnh/20060424/SFM077LOGO-b )
    INRIX continues to evolve and enhance its core traffic services
platform to enable the most accurate real-time and predictive traffic data
across the broadest coverage. With the company's latest platform release,
INRIX Traffic Fusion Engine version 3.0, INRIX focused on key enhancements
in accuracy and in improving the flexibility for its OEM customers to
integrate real-time incident information for congestion avoidance.
    The Traffic Fusion Engine is now leveraging huge increases in density
from the INRIX Smart Dust Network, which aggregates traffic-related data
from more than 250 public and private sources including traditional road
sensors and the world's largest network of GPS-probe vehicles. This allows
reporting of traffic with greater spatial granularity, significantly
improving the 'out-of- the-window' experience for end-users, while
maintaining extremely high accuracy for routing and estimated time of
arrival (ETA). Navigation applications will immediately benefit from
increased accuracy of speed information on specific road segments for
routing. Additionally, the platform update includes enhanced alerting of
severe congestion and intelligent incident filtering, highlighting the
traffic impact of real-time incidents.
    "Market demand for traffic-enabled applications is building on the
significant market growth in the portable and auto navigation device
markets, the emergence of the offboard navigation market, and the
availability for the first time of nationwide traffic speed data," said
INRIX CEO, Bryan Mistele. "In just one year, we've grown the maximum
available coverage of real-time traffic flow information in the U.S. from
36 markets to 94 and 8,000 miles to 55,000. Correspondingly, the overall
number of traffic-capable navigation device models in the U.S. and the
penetration rate have more than tripled."
    Availability of INRIX Traffic
    Consumers can gain immediate access to INRIX Real-Time Traffic Flow
(speed) data via dozens of automotive and portable navigation device models
using the popular Clear Channel Radio's Total Traffic Network, broadcast
via Clear Channel Radio's unparalleled RDS-TMC delivery network, to
customers including BMW, MINI, Garmin, Tom Tom, Mio/Mitac, NAVIGON, Cobra
Electronics, Siemens VDO and others. Additional device models leveraging
INRIX Traffic via GPRS are expected to be available in fall, 2007.
    INRIX Traffic is also available for mobile phones and devices across
the Sprint and AT&T network via TeleNav Navigator. INRIX provides traffic
data solutions to other leading wireless navigation platform and
application developers including TCS, Telmap, deCarta, eMbience,
MobileGates and others.
    Additionally, consumers with Microsoft Windows Mobile smartphones and
PocketPCs can access INRIX real-time and predictive traffic maps and key
routes for over 106 metropolitan markets in the U.S. and U.K. via the INRIX
Traffic for Windows Mobile application.
    INRIX Real-Time and Predictive Traffic Services leveraging the
company's version 3.0 traffic platform will be available to customers in
August, 2007.
    About INRIX
    INRIX is the leading provider of accurate real-time, historical and
predictive traffic flow information nationwide, providing industry partners
and customers with the highest quality data and broadest coverage available
for personal navigation, mapping, and other location-based service
applications in the car, online and on mobile devices.
    INRIX Traffic Services leverage sophisticated statistical analysis
techniques, originally developed by Microsoft Research, to aggregate and
enhance traffic-related information from hundreds of public and private
sources, going well beyond the limitations of static road sensor networks,
historical-based models and cellular data aggregators, to offer customers
the most sophisticated understanding of the unique system-wide traffic
patterns in each metropolitan area. Additionally, INRIX offers real-time
incident data for 122 markets across the country through its partnership
with Clear Channel Radio's Total Traffic Network. To experience the traffic
technology revolution behind the next generation of navigation and
location-based service applications, visit http://www.inrix.com.
    INRIX is a trademark of INRIX, Inc. The names of other actual companies
and products mentioned herein may be the trademarks of their respective
owners.


SOURCE INRIX, Inc.




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Related links:
  • http://www.inrix.com
    Photo Notes:http://www.newscom.com/cgi-bin/prnh/20060424/SFM077LOGO-b
    CONTACT:
    K. Michele Large of Inrix Inc., office,
    +1-425-284-3854, cell, +1-206-816-4606, Michele@inrix.com