Young Adults in Florida, Northern California and Texas Leading the Way in Mobile Coupon Redemption |
Cellfire Releases Top 10 Markets of Smart Shoppers Using Cell Phones to
Reap Big Savings
SAN JOSE, Calif., July 31 /PRNewswire/ -- Cellfire, the only nationwide
mobile discount offer and coupon service, today released key findings
regarding mobile coupon redemption, including the top 10 cities in America
that are super savers. Miami-Fort Lauderdale tops the list of markets with
the highest per capita usage of mobile coupons, with Northern California
and Texas taking the majority of the remaining top spots. The findings are
based on mobile coupons redeemed during the six month period ending June
30.
Top 10 Markets for Mobile Coupon Usage per Capita:
1. Miami/Fort Lauderdale, FL
2. Sacramento/Stockton/Modesto, CA
3. Chico/Redding, CA
4. Dallas/Fort Worth, TX
5. Waco/Temple-Bryan, TX
6. El Paso (Las Cruces), TX (NM)
7. San Francisco/Oakland/San Jose, CA
8. Jonesboro, AR
9. West Palm Beach/Fort Pierce, FL
10. Atlanta, GA
Not surprisingly, 68 percent of coupons redeemed were from mobile savvy
shoppers between the ages of 18-34, followed by shoppers aged 35-44 with 18
percent. Food and entertainment topped the list of categories for which
coupons were most frequently redeemed.
"Young adults find great value in saving on the activities that fuel
their lifestyles by redeeming offers using their mobile phone," said Brent
Dusing, CEO of Cellfire. "Cellfire provides merchants of all kinds ready
access to this highly sought after demographic."
Mobile coupons also provide merchants with a way to boost mid-week
sales, as well as weekends. Analysis indicated the majority of discounts
were redeemed on Saturday, Tuesday and Sunday in that order. Somewhat
surprising is that Tuesday is typically one of the slowest days for retail,
and yet one of the highest for mobile coupon usage.
Cellfire automatically delivers savings directly to cell phones and
provides frequently updated discounts specific to that consumer's
geographic area. By clicking on a particular coupon or discount offer,
consumers receive a unique redemption code that is presented at the time of
the purchase. Unlike SMS text-based offers, Cellfire's secure
application-based service enables consumers to easily store, search and use
many discounts across multiple merchants in a spam-free environment.
About Cellfire
Cellfire provides consumers with convenient discounts directly on their
mobile phones. Cellfire is the first nationwide mobile coupon and discount
offer service that allows consumers to easily access deals from brand-name
merchants nationwide through their cell phone. Founded in January 2005,
Cellfire is headquartered in San Jose, California. For more information or
to download Cellfire, visit http://www.cellfire.com.
SOURCE Cellfire
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CONTACT:
Mary Placido of GolinHarris, +1-415-274-7902,
mplacido@golinharris.com, for Cellfire
