BPlay and PopCap Launch Chuzzle(TM) Game for BlackBerry(R) Smartphones

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BPlay and PopCap Launch Chuzzle(TM) Game for BlackBerry(R) Smartphones
  Award-Winning Match-3 Game Joins PopCap's Bookworm(TM), the #1 Word Game
                               for BlackBerry

    SEATTLE, Aug. 2 /PRNewswire-FirstCall/ -- PopCap Games, the leading
developer and publisher of casual games, and BPlay, the one-stop
entertainment solution for BlackBerry users, today announced the immediate
availability of the Chuzzle(TM) game for BlackBerry Smartphones from
Research In Motion (RIM). Chuzzle, which carries a retail price of $7.99
for the BlackBerry version, is available for purchase on
http://www.bplay.com. To access the game, customers simply go to bplay.com
on their mobile phones, select Top 10, and then select Chuzzle. The title
has been very successful at retail and on the Web, where it has been
downloaded millions of times. The companies also announced that PopCap's
Bookworm(TM), the most successful digital word game of all time, has
consistently been among the top-ten BlackBerry-enabled games since its
introduction on that platform two months ago. PopCap continues to deliver
top- tier casual games for a range of mobile devices, including BlackBerry,
iPod and mobile phones.
    Chuzzle is PopCap's second offering for the quickly-growing BlackBerry
gaming market, and joins BPlay's extensive catalog of high quality game
titles. Chuzzle game-play has been optimized to take full advantage of the
intuitive input controls of BlackBerry devices, including the BlackBerry
Pearl(TM) and BlackBerry 8800 Series(TM) models, to make the game even more
fun on-the-go.
    Originally launched for Web and PC play in 2005, and the recipient of
numerous accolades including "Casual Game of the Year" at Billboard's DEMX
2005 conference, Chuzzle is expected to be a big hit with busy BlackBerry
users.
    "Chuzzle is a great game for the BlackBerry, and we've spent a lot of
time optimizing it for that platform," said Dennis Ryan, Executive Vice
President of Worldwide Business Development at PopCap Games. "The
combination of problem-solving and relaxation that the game offers is
ideally suited to the business audience that makes up the BlackBerry
customer base."
    "We're excited to bring this award-winning puzzle game to BlackBerry
users," added Nicholas Reichenbach, Vice President of BPlay. "Chuzzle is a
great addition to our ever-expanding content offerings."
    In Chuzzle, players slide rows of cute furballs called "chuzzles" to
create vertically or horizontally matching sets of three or more chuzzles
of the same color, causing the chuzzles to explode with happiness while
more chuzzles drop from above to take their places. Four different game
modes offer a nearly infinite range of challenges across seemingly
limitless levels, and giant chuzzles, rainbow chuzzles, super chuzzles and
other bonuses help overcome dangerous chuzzle "locks" and score bonus
points.
    About BPlay
    With well over 80 percent of the global BlackBerry market, BPlay is a
leading developer and publisher of mobile entertainment. Its entertainment
portal offers a robust suite of content that includes games, music,
graphics, themes and lifestyle applications, tailored expressly for the
BlackBerry audience. The company offers a whitelabel solution for carriers
to direct customers to a branded Web store front and an on-deck icon for
easy downloading of content. BPlay is a division of Magmic Games, the
world's largest developer and publisher of games for the growing BlackBerry
market. For more information on BPlay visit http://www.bplay.com.
    About PopCap
    PopCap Games (http://www.popcap.com) is the leading multi-platform
provider of "casual games" -- fun, easy-to-learn, captivating computer
games that appeal to everyone from age 6 to 106. Based in Seattle,
Washington, PopCap was founded in 2000 and has a worldwide staff of over
120 people in Seattle, San Francisco, Chicago, Vancouver, B.C. and Dublin.
Its games have been downloaded more than 350 million times by consumers
worldwide, and its flagship title, Bejeweled, has sold more than 10 million
units across all platforms. Constantly acclaimed by consumers and critics,
PopCap's games are played on the Web, desktop computers, myriad mobile
devices (cell phones, smartphones, PDAs, Pocket PCs, iPod and more),
popular game consoles (such as Xbox), and in-flight entertainment systems.
PopCap is the only casual games developer with leading market share across
all major sales channels, including Web portals, retail stores, mobile
operators and developers, and game device manufacturers.
    The PopCap logo and all other trademarks used herein that are listed at
http://www.popcap.com/terms.php#trademarks are owned by PopCap Games, Inc.
or its licensors and may be registered in some countries. Other company and
product names used herein may be trademarks of their respective owners and
are used for the benefit of those owners.
SOURCE PopCap Games
http://www.popcap.com
http://www.bplay.com
CONTACT:
Garth Chouteau of PopCap Games,
+1-415-602-8147, garth@popcap.com; or Debra Benson of mPRm Public
Relations, +1-323-933-3399 x4243, dbenson@mprm.com, for BPlay