Nokia Adds Microsoft PlayReady Technology for Flexible Access to Digital Entertainment |
| Microsoft company logo. (PRNewsFoto)
REDMOND, WA UNITED STATES | |||
Collaboration to make it easy for content owners and service providers to
offer content with more flexibility.
REDMOND, Wash. and HELSINKI, Finland, Aug. 6 /PRNewswire-FirstCall/ --
Building on their existing collaboration around mobile entertainment, Nokia
and Microsoft Corp. have extended their cooperation to include support for
Microsoft(R) PlayReady(TM) technology into the Nokia S60 and Series 40
mobile device platforms. PlayReady is a new content access technology from
Microsoft that makes it easy for content owners and service providers to
deliver virtually any type of digital content in a flexible manner. As part
of the agreement, Nokia and Microsoft will also collaborate on expanding
and simplifying consumer scenarios for accessing, experiencing and moving
digital content using mobile devices.
(Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO)
By supporting PlayReady, Nokia will make it easier for content owners
and service providers to offer premium digital content for a radically
increased installed base and enable more flexible business models, such as
renting content or accessing it offline. For consumers, PlayReady brings
flexible ways to manage their digital content between online, home and
mobile devices. For example, a consumer could purchase content directly
from their Nokia device and then transfer the content to enjoy on other
designated devices, such as PCs or mobile devices.
"People are increasingly using their mobile devices for enjoying
digital content, such as music, games, videos and photos," said Ilkka
Raiskinen, senior vice president of Multimedia Experiences at Nokia. "By
adding support for Microsoft PlayReady technology, we are enabling service
providers to offer a wide range of content and create truly compelling
experiences across mobile devices, personal computers and online services.
We plan to support PlayReady across a range of S60 and Series 40 devices
starting in 2008."
"Through our collaboration with Nokia, we aim to deliver a compelling
platform that offers consumers seamless access to virtually any type of
digital content they want," said Amir Majidimehr, corporate vice president
of the Consumer Media Technology Group at Microsoft. "Nokia's breadth of
offering in this space, coupled with core digital media technology from
Microsoft in the form of PlayReady, will bring new mobile entertainment
scenarios to life for millions of consumers around the world."
Microsoft PlayReady is designed for digital entertainment services,
devices and applications, with a specific focus on meeting the needs of
mobile operators, service providers and device manufacturers. The
technology supports a range of business models that can be applied to
almost any type of digital content (music, video, games, ringtones, images
and more) and a wide range of audio and video formats (including Windows
Media(R) Audio (WMA), Windows Media Video (WMV), AAC, AAC+ and H.264).
Microsoft released the PlayReady Client Porting Kit for mobile devices in
early August 2007, and expects the first services using Microsoft PlayReady
technology to appear in 2008. In addition, Microsoft has designed PlayReady
to be fully backward-compatible with Windows Media DRM 10, which means that
devices supporting PlayReady can access existing Windows Media DRM-based
content as well as new PlayReady content services.
About Nokia
Nokia is a world leader in mobile communications, driving the growth
and sustainability of the broader mobility industry. Nokia connects people
to each other and the information that matters to them with easy-to-use and
innovative products like mobile phones, devices and solutions for imaging,
games, media and businesses. Nokia provides equipment, solutions and
services for network operators and corporations. http://www.nokia.com
About Microsoft
Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in
software, services and solutions that help people and businesses realize
their full potential.
SOURCE Microsoft Corp.
back to topRelated links:
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
pr.mspx./ /CONTACT: Microsoft in the United
States, John O'Brien, +1-425-452-5400,
jobrien@webershandwick.com, or Microsoft International, Matt
Simmons, +44 (207) 067 0514, masimmons@webershandwick.com, both
of Weber Shandwick, for Microsoft Corp.; or Nokia, Multimedia
Communications, +358 7180 45667, or Nokia Communications, +358
7180 34900, press.office@nokia.com
