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Newest Nikon COOLPIX Digital Cameras Feature Easy-to-Use Shooting, Sharing and Sending Capabilities

   New Modes and Innovations Take Digital Photography and the Sharing of
                          Images to the Next Level

    MELVILLE, N.Y., Aug. 7 /PRNewswire/ -- Nikon Inc. today announced the
launch of six new COOLPIX digital cameras featuring robust technologies
designed to make photography easy and fun. New to the COOLPIX product line
and present in each of the new cameras is the Scene Auto Selector Mode,
which automatically selects the right scene mode for the image you are
shooting for carefree photography. Nikon COOLPIX also makes taking great
portraits a snap with new technologies, including Smile Mode, which
automatically triggers the shutter when a subject is smiling and Blink
Warning, which displays a message when it detects that a subject has
blinked. In addition to these aforementioned features, present in select
models of this new COOLPIX line are amazing technologies such as a
TOUCH-SCREEN interface, Wi-Fi transmission and GPS capabilities.

    The COOLPIX S60 Has All New TOUCH-SCREEN Interface

    Representing the cutting edge of new technology and stylish design, the
COOLPIX S60 introduces an entirely new, amazingly innovative, 3.5-inch
TOUCH-SCREEN interface that places shooting and playback controls at the
user's fingertips. To accompany its new TOUCH-SCREEN, the COOLPIX S60
features several innovative modes that are seamlessly integrated into the
camera's interface. For crisp, in-focus pictures, the COOLPIX S60 offers
consumers the ability to lock the autofocus and exposure on a subject by
simply touching the corresponding location on the screen. For great
portraits, the S60 features a new Portrait One-Touch Zoom function, which
commands the camera to automatically zoom in and capture a subject with the
right amount of framing and focus.

    Touch controls also bring a new dimension of fun to viewing images on
the COOLPIX S60. In playback mode, S60 users have the ability to use their
fingertips to scroll through images, and zoom in on their pictures by
simply touching the screen. The supplied stylus can be used for a variety
of fun functions including: The Draw Function, which allows the user to
write notes or add drawings on their images, and the Paint Function, which
allows fun frames and stamps to be added to images. The new HD Pictmotion
function, combined with HDMI connectivity of the COOLPIX S60, allows
high-quality playback of images and slide shows on an HDTV for the ultimate
photo sharing experience.

    The COOLPIX P6000 Offers Advanced Features and GPS for the Shooter on
the Go

    The COOLPIX P6000, Nikon's newest flagship COOLPIX camera, features
13.5 megapixels, a 4x wide-angle Zoom-NIKKOR lens with Extra-low Dispersion
(ED) elements, Optical VR Image Stabilization technology and the power of
Nikon's exclusive EXPEED(TM) image processing concept.

    The COOLPIX P6000 offers several advanced technologies engineered to
maximize image quality and offer greater control over the final results
including Nikon's original COOLPIX Picture Control System and a new
NRW*(RAW) Support. The COOLPIX Picture Control System features intuitive
controls that enable users to adjust their images to pre-set color palette
parameters such as Standard, Neutral, Vivid and Monochrome and apply tweaks
to image sharpening, tone compensation, brightness, overall tone and
saturation. Furthermore, images shot in the all-new NRW* (RAW) format can
be opened and viewed in ViewNX (available early October 2008) for increased
editing abilities.

    The P6000 knows where the "best shots" are taken, thanks to the
integration of a new, built-in global positioning system (GPS) unit. With
the added GPS function, P6000 users are granted the opportunity to record
"geotags" of the location where images are captured based on their
latitudinal and longitudinal coordinates when the picture is taken. This
further heightens the photographic experience, allowing users to pinpoint
the location via maps available in ViewNX, my Picturetown or any other
software that recognizes GPS data.

    No Wires, No Problem for the COOLPIX S610c

    Nikon continues to be the leader in wireless transfer technology with
the COOLPIX S610c. Using the S610c's convenient Picture Mail button and
Nikon's photo storage and sharing service, my Picturetown, consumers can
take advantage of several avenues for sharing their images and videos
wirelessly. Through my Picturetown, users can e-mail pictures directly to
friends and family, publish pictures to Flickr(R), and link their photos to
blogs and social networking sites. Each S610c ships with a subscription to
Wayport(R), valid until August 31, 2011. Wayport is one of the nation's
largest Wi-Fi providers (over 10,000 locations) and available at major
hotel chains and over 9700 participating McDonald's(R) restaurants
nationwide.

    In addition, S610c owners can utilize my Picturetown to securely store
up to two gigabytes of pictures and movies, providing a valuable back up to
SD memory card storage, with the option to purchase more storage through a
my Picturetown Gold account. Not only will users be able to access my
Picturetown via their computers, but also through a BlackBerry(R) as well,
providing instant access to their images anytime, anywhere.

    "The cameras introduced today represent some of the most cutting edge
technology on the market including GPS, touch-screen capabilities and Wi-Fi
transfer," said Bill Giordano, general manager marketing, COOLPIX for Nikon
Inc. "These cameras not only have features to help consumers take great
pictures, but they also enhance the fun factor in photography for everyone,
from first time shooters to experienced photographers."

    The new COOLPIX camera line-up will be available nationwide beginning
September 2008. For more information about these and other COOLPIX cameras,
please visit http://www.nikonusa.com.

    * COOLPIX Picture Control NRW (RAW) files can only be processed
in-camera. NRW (RAW) files are compatible for use in-camera, with ViewNX
(Windows version only, available early October 2008) or with WIC-based
applications. Capture NX, Capture NX2 and NEF files are not compatible with
NRW (RAW) images.

    About Nikon

    Nikon, At the Heart of the Image(TM). Nikon Inc. is the world leader in
digital imaging, precision optics and photo imaging technology and is
globally recognized for setting new standards in product design and
performance for its award-winning consumer and professional photographic
equipment. Nikon Inc. distributes consumer and professional digital SLR
cameras, NIKKOR optics, Speedlights and system accessories; Nikon
COOLPIX(R) compact digital cameras; COOLSCAN(R) digital film scanners; 35mm
film SLR cameras; Nikon software products and Nikon sports and recreational
optics. Nikon Corporation, the parent company of Nikon Inc., recently
celebrated its 75th anniversary of NIKKOR optics and the 60th anniversary
of Nikon cameras. For more information, dial (800) NIKON-US or visit
http://www.nikonusa.com, which links all levels of photographers to the Web's most
comprehensive photo learning and sharing communities.



SOURCE Nikon Inc.




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