For the 15th Consecutive Quarter, Verizon Wireless Leads Industry in Customer Loyalty

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For the 15th Consecutive Quarter, Verizon Wireless Leads Industry in Customer Loyalty

    BASKING RIDGE, N.J., Aug. 7 /PRNewswire/ -- For the 15th consecutive
quarter, Verizon Wireless continued to lead the wireless industry in
customer loyalty according to data released by the nation's largest
wireless carriers over the past three weeks. Verizon Wireless, the leading
wireless company with the most reliable wireless voice and data network,
reported the lowest customer churn (turnover) in the second quarter of
2008.

    Churn is the percentage of customers who leave their wireless carrier
each month and is an important measure of customer loyalty. Second quarter
financial performance announcements -- the latest was released today --
included the following customer churn rates (for postpaid and prepay
customers):




    Carrier           Total Customers (Prepay and Postpaid) Postpaid Customers
    Verizon Wireless  1.1%                                  0.8%
    Carrier X         1.6%                                  1.1%
    Carrier Y         N/A                                   2.0%
    Carrier Z         2.7%                                  1.9%

    Verizon Wireless is committed to delivering outstanding customer
satisfaction. Verizon Wireless offers a full range of products and services
on the nation's most reliable wireless network and the largest and most
reliable 3G network, and delivers the industry's best customer service --
online, over the phone and in-person -- to provide the best customer
experience in wireless. In addition, the company has invested more than $45
billion -- on average $5.5 billion annually -- in its network since 2000
when the company was formed. In 2007, Verizon Wireless invested $6.5
billion to expand and advance its network.

    For more information, visit http://www.verizonwireless.com.

    About Verizon Wireless

    Verizon Wireless operates the nation's most reliable wireless voice and
data network, serving 68.7 million customers. Headquartered in Basking
Ridge, N.J., with 70,000 employees nationwide, Verizon Wireless is a joint
venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE:
VOD). For more information, go to: http://www.verizonwireless.com. To preview and
request broadcast-quality video footage and high-resolution stills of
Verizon Wireless operations, log on to the Verizon Wireless Multimedia
Library at http://www.verizonwireless.com/multimedia.

SOURCE Verizon Wireless

http://www.verizonwireless.com
CONTACT:
Tom Pica of Verizon Wireless,
+1-908-559-7516, Thomas.Pica@verizonwireless.com