U.S. Chocolate Sales Forecast to Reach $18 Billion by 2011! |
NEW YORK, Aug. 9 /PRNewswire/ -- Directly on the heels of Campbell's
announcement of a possible sale of lux chocolatier Godiva, consumer
research firm Packaged Facts has released its highly anticipated industry
report, The U.S. Market for Chocolate showing a mature market although
still primed for growth from $16 billion in 2006 to $18 billion in 2007.
The report finds that strong consumer interest in the reported health
benefits of dark chocolate and a general trend towards product
premiumization (including organic and fair trade products) are the main
drivers in current market growth. The market share for premium chocolate
escalated from 13% of the total market in 2002 to nearly 17% in 2006.
Packaged Facts estimates that premium chocolate sales will continue to
expand, commanding 25% of the market by 2011 and generating $4.5 billion in
sales.
For much of the chocolate industry, market gains were achieved through
price increases rather than increased unit sales in 2006. While the higher-
priced premium trend has certainly stimulated the market, it has also been
responsible for staving off steady declines in other categories, such as
sugar-free/diet, gift and novelty products segments, each of which saw unit
sales sag by significant percentages during 2006.
"Even in categories such as gift box chocolates which saw a notable
decline in the last year, brands such as Ghirardelli and Lindt that are
targeting a more hip and upscale clientele are seeing tremendous success,"
notes Tatjana Meerman, the publisher of Packaged Facts. "We expect that the
trend towards high-end products, especially those touting wellness
benefits, will be the life force in this market for the next several
years."
Authored by confectionary industry specialist C. Curtis Vreeland, The
U.S. Market for Chocolate provides a comprehensive look at the market for
every day chocolate as well as snack sized, gift box, novelty, seasonal and
diet (sugar free) chocolate. The report examines new product trends, offers
competitive profiles of industry leaders, provides an extensive analysis on
supply issues, and looks at consumer trends and behaviors surrounding
chocolate. The report is available from Packaged Facts by visiting:
http://www.packagedfacts.com/prod-toc/Chocolate-1466680.
About Packaged Facts
Packaged Facts publishes market intelligence on a wide range of
consumer industries, including consumer goods, food and beverage, and
demographics. For more information visit http://www.PackagedFacts.com, or contact
Tom Ehart at 240-747- 3014, or tehart@marketresearch.com.
Contact:
Tom Ehart
MarketResearch.com
240-747-3014
tehart@marketresearch.com
SOURCE Packaged Facts
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CONTACT:
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