Gaming Remains the Most Popular Online Entertainment Activity |
DALLAS, Aug. 16 /PRNewswire/ -- Playing games is still a more popular
online activity in the U.S. than watching short video clips or visiting
social networking websites, according to Casual Gaming Market Update, a new
report from Parks Associates. Thirty-four percent of U.S. adult Internet
users play online games on a weekly basis, compared with 29% who watch
short online videos and 19% who visit social networking sites with the same
frequency.
"Despite the growing popularity of YouTube, MySpace, and Facebook,
gaming remains the king of online entertainment, driven largely by casual
gaming activities," said James Kuai, a research analyst at Parks
Associates. "Gaming also has business advantages. Unlike sites for social
networking and video streaming, which rely solely on advertising revenue,
casual gaming has more mature and heterogeneous revenue models, including
web-based and in-game advertising, try-before-you-buy, subscriptions, and
micro-transactions."
The year-over-year growth rate for frequent online gamers was 79%,
significantly higher than the growth rate for users of social networking
(46%). However, the growth rate for frequent users of video streaming sites
was 123%, which could pose a significant challenge to the gaming industry
in capturing the online leisure time of Internet users.
"The casual gaming industry cannot rest on its laurels," Kuai said. "In
order to counter the growing competition from other online activities, the
industry needs to continue to grow its fan base and find ways to better
monetize its existing audience."
Casual Gaming Market Update provides in-depth analysis of the current
dynamics and future direction of the rapidly growing casual gaming
industry, including quantitative forecasts, competitive analysis, consumer
perspectives, and profiles of leading companies in the casual gaming value
chain.
About Parks Associates
Parks Associates is an internationally recognized market research and
consulting company specializing in emerging consumer technology products
and services. Founded in 1986, Parks Associates creates research capital
for companies ranging from Fortune 500 to small start-ups through market
reports, primary studies, consumer research, custom research, workshops,
executive conferences, and annual service subscriptions.
The company's expertise includes new media, digital entertainment and
gaming, home networks, Internet and television services, digital health,
mobile applications and services, consumer electronics, and home control
systems and security.
http://www.parksassociates.com
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Contact: Jenny Barrett, Chelsey Tyson
Parks Associates
972-490-1113
Email: Jenny@parksassociates.com, Chelsey@parksassociates.com
SOURCE Parks Associates
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CONTACT:
Jenny Barrett, Jenny@parksassociates.com, or
Chelsey Tyson, Chelsey@parksassociates.com, both of Parks
Associates, +1-972-490-1113
