comScore Media Metrix Releases Top 50 Web Rankings for July |
The Simpsons Movie Promotion Sparks Growth to Burger King Site making it
the Top Gaining Property for July
Summer Vacation Season Continues to Spur Traffic to Travel Sites for the
Third Consecutive Month
Top Nine Properties Unchanged in Top 50 Ranking; Viacom Digital Replaces
Apple Inc. to Take Number Ten Spot
RESTON, Va., Aug. 17 /PRNewswire-FirstCall/ -- comScore Media Metrix
(Nasdaq: SCOR) today released its monthly analysis of U.S. consumer
activity at top online properties for July 2007. Summer movie season
impacted the rankings as The Simpsons Movie drove traffic to the Burger
King site and July movie releases increased traffic to ticket sites. The
month also saw traffic increase to car rental and ground/cruise sites as
travel season continued its strong presence in the monthly rankings, while
job search sites experienced gains as Americans sought summer jobs and new
careers.
The Simpsons Movie Spurs Immense Growth to Burger King Site
As the top gaining property for the month, Burger King experienced a
774-percent increase to 4.2 million visitors. The tremendous jump in
traffic was attributed to tie-ins with the recently-released The Simpsons
Movie.
Summer Movie Season Drives Traffic to Ticket Sites
With the July release of several anticipated films including
Transformers and Harry Potter and the Order of the Phoenix, traffic to
movie ticket sites propelled the tickets category up 12 percent to 44.9
million visitors for the month. Moviefone gained 2 percent to 13.7 million
visitors, while Fandango.com experienced a 62-percent increase to 10.2
million visitors and Movietickets.com saw a 107-percent increase to 6.7
million visitors for the month.
Summer Vacation Continues to Boost Traffic to Travel Sites in July
As vacation season continues, travel-related sites once again enjoyed
solid growth for the month. The car rental category increased 15 percent to
nearly 7 million visitors making it the top gaining category for July.
Enterprise.com led the category with 3.3 million visitors (up 41 percent)
followed by Avis Budget group with nearly 3 million visitors (up 14
percent) and Hertz with 1.9 million visitors (up 22 percent). Ground/cruise
sites also saw significant gains for the month, reporting a 13-percent
increase to 12 million visitors. Amtrack.com led the category with 2.5
million visitors (up 32 percent), followed by Vacationstogo.com with 2.4
million visitors (up 9 percent) and Carnival Cruise Lines with 1.7 million
visitors (up 7 percent).
Job Search Sites Experience Growth
In contrast to vacation planning some Americans were in pursuit of a
job in July, boosting traffic to job search sites by 11 percent to reach
17.2 million visitors for the month. The category was led by
CareerBuilder.com Job Search with 7.9 million visitors (up 3 percent),
followed by Monster.com Job Search with 5.5 million visitors (up 6 percent)
and Yahoo! HotJobs Job Search with 4.9 million visitors (up 11 percent).
Top 50 Properties
July saw the top nine properties remain unchanged from their June
ranking, while Viacom Digital moved up two spots to number 10 attracting
more than 43 million visitors. Glam Media jumped five positions to number
34, drawing nearly 21 million visitors in July, and Facebook.com grew 9
percent in unique visitors, moving up three spots to claim number 17 in the
ranking.
Top 50 Ad Focus Ranking
In July, Advertising.com remained atop the Ad Focus Ranking, reaching
88 percent of the more than 180 million Americans online. Google Ad
Network, which includes Google Adwords and Google AdSense Programs, joined
the ranking this month at number four, reaching 73 percent of the U.S.
online population. Mapquest and Kontera also entered the ranking in July at
positions 32 and 38, respectively. Finally, Interclick experienced a seven
spot increase to number 22, reaching 41 percent of Americans online.
TABLE 1
comScore Top 10 Gaining Properties by Percentage Change in
Unique Visitors* (U.S.)
July 2007 vs. June 2007
Total U.S. Home, Work and University Internet Users
Source: comScore Media Metrix
Total Unique Visitors (000)
Rank by
Unique
Jun-07 Jul-07 % Change Visitors
Total Internet : Total Audience 178,839 180,078 1 N/A
Burger King 479 4,188 774 241
FANDANGO.COM 6,297 10,210 62 93
MediaNews Group, Inc. 3,340 5,172 55 193
Geosign Technologies 3,064 4,569 49 223
Foot Locker Sites 2,813 3,985 42 249
Hollywood Media Corp. 9,324 12,670 36 70
Revolution Health 3,047 4,014 32
Network 248
Shop.com Sites 3,341 4,390 31 233
Mezi Media Sites 10,521 13,771 31 61
Cablevision 3,262 4,264 31 239
*Ranking based on the top 250 properties in July 2007
TABLE 2
comScore Top 10 Gaining Categories by Percentage Change in
Unique Visitors (U.S.)
July 2007 vs. June 2007
Total U.S. Home, Work and University Internet Users
Source: comScore Media Metrix
Total Unique Visitors (000)
Jun-07 Jul-07 % Change
Total Internet: Total Audience 178,839 180,078 1
Car Rental 6,041 6,953 15
Ground/Cruise 10,624 12,018 13
Entertainment - News 42,057 47,484 13
Tickets 40,246 44,906 12
Toys 19,255 21,428 11
Job Search 15,472 17,160 11
Real Estate 41,385 44,765 8
Incentives 15,375 16,509 7
Manufacturer 26,185 27,956 7
Lotto/Sweepstakes 27,219 28,914 6
TABLE 3
comScore Top 50 Properties (U.S.)
July 2007
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Unique
Rank Property Visitors
(000)
Total Internet: Total Audience 180,078
1 Yahoo! Sites 133,428
2 Google Sites 123,892
3 Time Warner Network 123,702
4 Microsoft Sites 118,154
5 Fox Interactive Media 81,233
6 eBay 79,787
7 Amazon Sites 52,702
8 Ask Network 51,885
9 Wikipedia Sites 46,372
10 Viacom Digital 43,056
11 New York Times Digital 42,710
12 Apple Inc. 42,561
13 Weather Channel, The 38,534
14 Adobe Sites 33,361
15 Gorilla Nation 32,560
16 CNET Networks 32,182
17 FACEBOOK.COM 30,557
18 Target Corporation 30,391
19 AT&T, Inc. 29,692
20 Expedia Inc 29,243
21 Wal-Mart 29,213
22 Monster Worldwide 25,753
23 Verizon Communications Corporation 25,151
24 Photobucket.com LLC 24,188
25 Disney Online 23,948
26 CRAIGSLIST.ORG 23,946
27 United Online, Inc 23,683
28 Bank of America 23,325
29 Superpages.com Network 22,526
30 CBS Corporation 22,258
31 Shopzilla.com Sites 21,983
32 CareerBuilder LLC 21,723
33 Comcast Corporation 20,659
34 Glam Media 20,656
35 Yellowpages.com Network 20,600
36 Real.com Network 20,298
37 Lycos Sites 20,268
38 Gannett Sites 20,089
39 Travelport 19,689
40 ARTISTdirect Network 19,603
41 ESPN 18,227
42 WhitePages 17,919
43 Cox Enterprises Inc. 17,777
44 Citysearch 17,251
45 WebMD Health 16,829
46 E.W. Scripps 16,819
47 The Mozilla Organization 16,742
48 Weatherbug Property 16,289
49 iVillage.com: The Womens Network 15,925
50 Ticketmaster 15,170
TABLE 4
comScore Ad Focus Ranking (U.S.)
July 2007
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore Media Metrix
Unique
Visitors Reach
Rank Property (000) %
Total Internet: Total Audience 180,078 100 %
1 Advertising.com** 158,905 88 %
2 ValueClick** 131,914 73 %
3 Yahoo! 131,693 73 %
4 Google Ad Network** 131,057 73 %
5 Tribal Fusion** 128,884 72 %
6 Blue Lithium** 119,476 66 %
7 Specific Media** 119,088 66 %
8 Casale Media Network** 118,389 66 %
9 Google 116,186 65 %
10 AOL Media Network 113,875 63 %
11 Traffic Marketplace** 109,284 61 %
12 MSN-Windows Live 105,438 59 %
13 DRIVEpm** 96,290 53 %
14 24/7 Real Media** 95,503 53 %
15 YAHOO.COM Home Page 93,923 52 %
16 Tremor Media 92,490 51 %
17 AOL 90,936 50 %
18 CPX Interactive** 79,683 44 %
19 Burst Media** 76,422 42 %
20 Centro 75,320 42 %
21 PrecisionClick** 74,538 41 %
22 Interclick** 74,011 41 %
23 ContextWeb** 72,935 41 %
24 AdBrite** 72,414 40 %
25 EBAY.COM 69,690 39 %
26 MYSPACE.COM 69,617 39 %
27 Vibrant Media** 65,427 36 %
28 adconion media group** 64,621 36 %
29 Gorilla Nation Media 64,434 36 %
30 AdDynamix.com** 64,210 36 %
31 MSN.COM Home Page 54,647 30 %
32 Mapquest 54,084 30 %
33 Ask Network 51,885 29 %
34 Undertone Networks** 51,859 29 %
35 YOUTUBE.COM 44,180 25 %
36 Business.com Network 43,663 24 %
37 EBAY.COM Home Page 41,164 23 %
38 Kontera** 39,149 22 %
39 ABOUT.COM 37,057 21 %
40 FACEBOOK.COM 30,557 17 %
41 WEATHER.COM 28,565 16 %
42 Nick Kids & Family 26,150 15 %
43 Real Cities Network 25,395 14 %
44 Disney Online 23,948 13 %
45 PHOTOBUCKET.COM 23,623 13 %
46 CareerBuilder Network 22,859 13 %
47 IMDB.COM 22,805 13 %
48 Superpages.com Network 22,526 13 %
49 CNN 22,494 12 %
50 Yellowpages.com Network 20,600 11 %
Reach % denotes the percentage of the total Internet population that
viewed a particular entity at least once in July. For instance, Yahoo!
was seen by 73 percent of the more than 180 million Internet users in
July.
* Entity has assigned some portion of traffic to other syndicated
entities.
** Denotes an advertising network.
About comScore Media Metrix
comScore Media Metrix, a division of comScore, Inc., provides industry-
leading Internet audience measurement services that report details of
online media usage, visitor demographics and online buying power for the
home, work and university audiences across local U.S. markets and across
the globe. comScore Media Metrix reports are used by financial analysts,
advertising agencies, publishers and marketers. comScore Media Metrix
syndicated ratings are based on industry-sanctioned sampling methodologies.
About comScore
comScore, Inc. (Nasdaq: SCOR) is a global leader in measuring the
digital world. This capability is based on a massive, global cross-section
of more than 2 million consumers who have given comScore permission to
confidentially capture their browsing and transaction behavior, including
online and offline purchasing. comScore panelists also participate in
survey research that captures and integrates their attitudes and
intentions. Through its proprietary technology, comScore measures what
matters across a broad spectrum of behavior and attitudes. comScore
analysts apply this deep knowledge of customers and competitors to help
clients design powerful marketing strategies and tactics that deliver
superior ROI. comScore services are used by more than 700 clients,
including global leaders such as AOL, Microsoft, Yahoo!, BBC, Carat,
Cyworld, Deutsche Bank, France Telecom, Best Buy, The Newspaper Association
of America, Financial Times, ESPN, Fox Sports, Nestle, Starcom, Universal
McCann, the United States Postal Service, Verizon, ViaMichelin, Merck and
Expedia. For more information, please visit http://www.comscore.com.
SOURCE comScore, Inc.
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CONTACT:
Sarah Radwanick of comScore, Inc.,
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