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Toshiba Adds New 32GB and 16GB High Density SDHC Cards and 8GB microSDHC Card to Extensive Memory Card Line-Up

  New Cards Provide High Capacity for Motion Pictures and High-resolution
          Images, and Music and Digital Content for Mobile Phones

    TOKYO and IRVINE, Calif., Aug. 22 /PRNewswire/ -- Toshiba Corp.
(Toshiba), a leading innovator in memory card solutions, today announced
with Toshiba America Electronic Components, Inc. (TAEC)*, its subsidiary in
the Americas, that it has reinforced its line up of SD High Capacity
(SDHC)(1) cards with three new cards, including the world's first
32-gigabyte(2) (GB) memory card in this high density. Alongside the 32GB
SDHC card, Toshiba also announced a 16GB SDHC card and an 8GB microSDHC
card. All the new cards meet the Class 4 specification in the SD Speed
Class, enabling them to deliver the high level performance and
functionality essential for advanced mobile phones and other personal
digital products.
    The 16GB SDHC card will be available worldwide from October, and the
32GB SDHC card and 8GB microSDHC card will be launched worldwide in January
next year.
    The market for high-density memory cards is growing fast, driven by
increasing demand for personal digital equipment able to handle motion
pictures and high-resolution images. Demand for high-density microSDHC
cards is expected to emerge in the mobile phone market, as on-board cameras
advance multi-megapixel capacities, and demand for music and motion
pictures are expanding as well.
    Toshiba will continue to expand and upgrade its SDHC and SD Memory Card
series to meet the growing demand for high speed, high density products.
    Outline of New SD Memory Cards
    Product Name          Density    SD Speed Class   Start of mass production
    SDHC Memory Card
     SD-M32G                32GB       Class 4           Jan., 2008
    SDHC Memory Card
     SD-M16G                16GB       Class 4           Oct., 2007
    microSDHC Memory Card
     SD-C08G                8GB        Class 4           Jan., 2008



    Key Features
    1. SDHC Memory Card (High Speed Type)
     [1] Realizes maximum write speed of 6 megabyte per sec (MB/s)(3)
     [2] "Class 4" SD Speed Class, with a minimum sustained data write of
          4MB/s.
     [3] Integrates highly secure CPRM(4) copyright technology.

    2. microSDHC Memory Card
     [1] Realizes large 8GB capacity in a microSDHC Card. It can store 139
         hours(5) of music at a bit rate of 128kbps(6).
     [2] "Class 4" SD Speed Class, with a minimum sustained data write of
          4MB/s.
     [3] Integrates highly secure CPRM copyright technology

    Specifications
                              SD-HC032GT4    SD-HC016GT4    SD-MH008GA
                             ------------   ------------   ------------
    Interface                SD Memory Card Standard, v 2.0 Compatible
                             -------------------------------------------
    Power Supply Voltage:                   2.7 - 3.6V
                             -------------------------------------------
    Compatible Standard      SD Memory Card Standard, v2.0 Compatible
                             -------------------------------------------
    SD Speed Class                           Class 4
                             -------------------------------------------
    Maximum Write Speed:                   6MB / Second
                             -------------------------------------------
    Exterior Dimensions:     32×24×2.1(mm)   32×24×2.1(mm)   15×11×1(mm)
                             -------------   -------------   -----------
    Weight Approx.:          2g              2g              0.4g
                             -------------   -------------   -----------
    Cards
    The SD memory card was jointly developed in 1999 by Toshiba
Corporation, SanDisk Corporation and Matsushita Electric Industrial Co.
Ltd. (best known for its Panasonic brand name products). SD memory cards
have been widely adopted worldwide. Toshiba has shipped more than 300
million memory cards(7) and is currently the world's second largest
supplier(8) of NAND Flash memory. The addition of the SDHC card to the
Toshiba SD Card family addresses the growing demand for high capacity
storage.
    Toshiba offers the latest high-capacity, high-performance memory cards,
including SD, SD High-Capacity (SDHC), miniSD(TM), miniSDHC, microSD(TM)
and microSDHC. The entire SD card line features cryptographic security,
protection of copyrighted data, high-data transfer rate for fast
copy/download and high storage capacity. TAEC currently offers SD Memory
Cards with storage capacities of 1GB and 2GB in both its standard (blue)
product family, and a higher performance (white) family of cards. The
Toshiba SD Memory card line-up now includes miniSD in capacities ranging
from 512MB to 2GB, a 4GB miniSD card, microSDHC cards in capacities of 2GB
and 4GB, and SDHC Cards in capacities of 4GB and 8GB.
    *About TAEC
    Through proven commitment, lasting relationships and advanced, reliable
electronic components, Toshiba enables its customers to create
market-leading designs. Toshiba is the heartbeat within product
breakthroughs from OEMs, ODMs, CMs, distributions and fabless chip
companies worldwide. A committed electronic components leader, Toshiba
designs and manufactures high-quality flash memory-based storage solutions,
discrete devices, displays, medical tubes, custom SoCs/ASICs, digital
multimedia and imaging products, microcontrollers and wireless components
that make possible today's leading cell phones, MP3 players, cameras,
medical devices, automotive electronics and more.
    Toshiba America Electronic Components, Inc. is an independent operating
company owned by Toshiba America, Inc., a subsidiary of Toshiba
Corporation, Japan's largest semiconductor manufacturer and the world's
fourth largest semiconductor manufacturer (iSuppli, World's Top
Semiconductor Supplier Rankings in 2006). For additional company and
product information, please visit http://www.toshiba.com/taec/.
    Information in this press release, including product pricing and
specifications, content of services and contact information, is current and
believed to be accurate on the date of the announcement, but is subject to
change without prior notice. Technical and application information
contained here is subject to the most recent applicable Toshiba product
specifications. In developing designs, please ensure that Toshiba products
are used within specified operating ranges as set forth in the most recent
Toshiba product specifications and the information set forth in Toshiba's
"Handling Guide for Semiconductor Devices," or "Toshiba Semiconductor
Reliability Handbook." This information is available at
http://www.chips.toshiba.com, or from your TAEC representative.
    All trademarks and tradenames held within are the properties of their
respective holders.
    (1) SDHC Memory Cards can only be used for devices that support the SD
        Memory Card Ver2.00 standard. SDHC Memory Cards are not backward
        compatible with standard SD Memory Card slots, as the file formats
        differ.
    (2) When used herein in relation to memory density, gigabyte and/or GB
        means 1,024x1,024x1,024 = 1,073,741,824 bytes.   Usable capacity may
        be less.  For details, please refer to specifications.
    (3) Read and write speed may vary depending on the read and write
        conditions, such as devices you use and file sizes you read and/or
        write. (For purposes of measuring write speed in this context,
        1 MB = 1,000,000 bytes).
    (4) The copyright protection technology developed by 4C Entity, LLC
        (Toshiba, Matsushita, Intel and IBM), which is also used on DVDs.
    (5) The number of hours were estimated by dividing the memory capacity by
        the stated bit rate
    (6) For purposes of measuring data transfer rate in this context,
        1 kilobit (kb) = 1,000 bits.
    (7) Source: Toshiba Corporation.
    (8) Source: Gartner, Inc.


SOURCE Toshiba Corp.




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Related links:
  • http://www.toshiba.com/taec
    CONTACT:
    Jan Johnson for Toshiba America Electronic
    Components, Inc., +1-714-633-4008, jan@multipathcom.com; or
    Rebecca Bueno of Toshiba America Electronic Components, Inc.,
    +1-949-623-3099, rebecca.bueno@taec.toshiba.com