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Apple Introduces New iPod Classic

                  New 160GB Model Holds Up to 40,000 Songs

    SAN FRANCISCO, Sept. 5 /PRNewswire-FirstCall/ -- Apple(R) today
introduced the new iPod(R) classic, featuring 80GB or 160GB of storage that
holds your entire collection of music, photos, video, podcasts and games-up
to 40,000 songs or 200 hours of video. Now in its sixth generation, the new
iPod classic delivers all the features customers love about their iPods,
plus an enhanced user interface featuring Cover Flow(TM) and a new
all-metal enclosure. iPod classic is priced at just $249 for the 80GB model
and $349 for the 160GB model.
    "The first iPod put 1,000 songs in your pocket-this new iPod classic
can put 40,000 songs in your pocket," said Steve Jobs, Apple's CEO. "With a
thinner, all-metal enclosure and an enhanced user interface, the iPod
classic is ideal for people who want to hold everything on their iPod."
    The new iPod classic holds up to 160GB of storage in an all-metal
anodized aluminum and polished stainless steel enclosure. iPod classic
works seamlessly with iTunes(R) so you can import, manage and then easily
sync your favorite content. You can buy music, video and games for your
iPod classic from the iTunes Store with more than six million songs
available for preview and one-click purchase.
    The new iPod classic features up to 40 hours of music playback and
seven hours of video playback in the 160GB model, and up to 30 hours of
music playback and five hours of video playback in the 80GB model on a
single charge,* letting users enjoy their entire collections of music,
audiobooks, audio and video podcasts, music videos, television shows and
movies wherever they go.
    The new iPod classic is perfect for playing iPod games and comes
pre-loaded with iQuiz, the entertainment trivia game; Vortex, a fast-paced
360 degree brick-bashing game; and Klondike, the popular solitaire card
game. Additional games will be available for purchase for the new iPod
classic later this month from the iTunes Store, including Sudoku and Tetris
from Electronic Arts and Ms. PAC-MAN from NAMCO.
    The iPod is the world's most popular family of digital music players
with over 100 million sold. Today, Apple released its most exciting iPod
lineup ever with the iPod shuffle in five new colors; iPod classic holding
up to 40,000 songs; the incredible all new iPod nano with video playback;
and the breakthrough iPod touch with a revolutionary multi-touch user
interface. iPod owners can choose from a vast ecosystem of accessories with
over 4,000 products made specifically for the iPod including cases, fitness
accessories, speaker systems and iPod connectivity in over 70 percent of US
automobiles.
    Pricing & Availability
    Both iPod classic models are available immediately worldwide in silver
and black. The 80GB iPod classic model is $249 (US) and the 160GB iPod
classic is $349 (US).
    iPod classic requires a Mac(R) with a USB 2.0 port, Mac OS(R) X v10.4.8
or later and iTunes 7.4; or a Windows PC with a USB 2.0 port and Windows
Vista or Windows XP Home or Professional (Service Pack 2) or later and
iTunes 7.4. Internet access is required and a broadband connection is
recommended, fees may apply. The iTunes Store is not available in all
countries.
    * Battery life and number of charge cycles vary by use and settings.
See http://www.apple.com/batteries for more information. Music capacity is
based on four minutes per song and 128-Kbps AAC encoding; photo capacity is
based on iPod-viewable photos transferred from iTunes; and video capacity
is based on H.264 1.5-Mbps video at 640-by-480 resolution.
    Apple ignited the personal computer revolution in the 1970s with the
Apple II and reinvented the personal computer in the 1980s with the
Macintosh. Today, Apple continues to lead the industry in innovation with
its award-winning computers, OS X operating system and iLife and
professional applications. Apple is also spearheading the digital media
revolution with its iPod portable music and video players and iTunes online
store, and has entered the mobile phone market this year with its
revolutionary iPhone.
    (C) 2007 Apple Inc. All rights reserved. Apple, the Apple logo, Mac,
Mac OS, Macintosh, iPod, Cover Flow and iTunes are trademarks of Apple.
Other company and product names may be trademarks of their respective
owners.


SOURCE Apple




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    cmonaghan@apple.com, or Tom Neumayr, +1-408-974-1972,
    tneumayr@apple.com, both of Apple