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Apple Unveils the iTunes Wi-Fi Music Store

          Wireless Music Downloads Directly to iPod touch & iPhone
                Custom Ringtone Maker Now Built into iTunes

    SAN FRANCISCO, Sept. 5 /PRNewswire-FirstCall/ -- Apple(R) today
unveiled the iTunes(R) Wi-Fi Music Store, offering music fans the ability
to browse, search, preview, purchase and download songs and albums from the
iTunes Music Store over a Wi-Fi network directly onto their iPod(R) touch
or iPhone(TM). With the iTunes Wi-Fi Music Store, music fans can start
enjoying their music purchases immediately on their iPod touch or iPhone
with no computer required. Once they connect their iPod touch or iPhone
back to their PC or Mac(R), downloaded music will automatically sync back
into their iTunes library. If users have only partially downloaded a song
or album onto their iPod touch or iPhone, their computer will complete the
download automatically. Prices and selection on the iTunes Wi-Fi Music
Store are the same as on the regular iTunes Store.
    "The iTunes Wi-Fi Music Store is really fun -- you can browse, search,
freely preview, buy and instantly download music right onto your iPod touch
or iPhone," said Steve Jobs, Apple's CEO. "Innovative products like this
keep iTunes at the forefront of the digital music revolution."
    In addition, iTunes customers will now be able to create custom
ringtones by selecting up to a 30-second segment from over a million
participating songs on iTunes and easily sync them onto their iPhone. Once
a customer has purchased a participating song from iTunes, including
previously purchased participating songs, it will only cost 99 cents to
make up to a 30-second segment of that song into a ringtone and easily sync
it onto their iPhone. Customers can personalize their ringtones by choosing
which portion of the song they want to use, and setting custom fade in and
fade out points. iPhone users can assign a custom ringtone to be their
default ringtone and they can also assign them to individual callers in
their address book. Customers still have full use of the originally
purchased song.
    Apple today also released the next generation of the world's most
popular music and video jukebox, iTunes 7.4, now available as a free
download at http://www.iTunes.com. iTunes 7.4 includes a larger viewing
area for movies and TV, filling the entire iTunes window for a richer,
seamless video playback experience that looks better than ever. You can now
rate entire albums as well as individual songs.
    The iTunes Store is the world's most popular online music, TV and movie
store and has become the number three music retailer in the US, surpassing
both Amazon and Target.* The iTunes Store features the world's largest
catalog with over six million songs, 550 television shows and over 500
movies and has sold over three billion songs, 100 million TV shows and over
two million movies.
    Pricing & Availability
    Both the new iTunes Wi-Fi Music Store and custom iTunes ringtones for
iPhone will be available later this month. iTunes 7.4 is available
immediately as a free download at http://www.itunes.com. Music purchased
from the iTunes Wi-Fi Music Store is priced the same as music from the
iTunes store. Ringtones are available for an additional 99 cents for
participating songs that have previously been purchased from iTunes.
Internet access is required and a broadband connection is recommended, fees
may apply. The iTunes Store is not available in all countries.
    * Based on data from market research firm the NPD Group's MusicWatch
      survey that captures consumer reported past week unit purchases
      equivalized so that one CD equals 12 tracks, excluding wireless
      transactions.
    Apple ignited the personal computer revolution in the 1970s with the
Apple II and reinvented the personal computer in the 1980s with the
Macintosh. Today, Apple continues to lead the industry in innovation with
its award-winning computers, OS X operating system and iLife and
professional applications. Apple is also spearheading the digital media
revolution with its iPod portable music and video players and iTunes online
store, and has entered the mobile phone market this year with its
revolutionary iPhone.
    (C) 2007 Apple Inc. All rights reserved. Apple, the Apple logo, Mac,
Mac OS, Macintosh, iTunes, iPod and iPhone are trademarks of Apple. Other
company and product names may be trademarks of their respective owners.


SOURCE Apple




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Related links:
  • http://www.apple.com
    CONTACT:
    Jason Roth of Apple, +1-408-862-2633,
    jroth@apple.com, or Tom Neumayr, +1-408-974-1972,
    tneumayr@apple.com, both of Apple