Apple Sets iPhone Price at $399 for This Holiday Season |
SAN FRANCISCO, Sept. 5 /PRNewswire-FirstCall/ -- Apple(R) today
announced that it is on track to sell its one millionth iPhone(TM) before
the end of September, and to make iPhone affordable for even more customers
this holiday season, it is lowering the price of the most popular iPhone
model with 8GB of storage from $599 to just $399.
"The surveys are in and iPhone customer satisfaction scores are higher
than we've ever seen for any Apple product," said Steve Jobs, Apple's CEO.
"We've clearly got a breakthrough product and we want to make it affordable
for even more customers as we enter this holiday season."
The 8GB iPhone is available immediately for $399 in the US through
Apple's retail and online stores and AT&T retail stores. The iPhone 4GB
model will be sold while supplies last.
This press release contains a forward-looking statement about the
Company's expected iPhone sales that involves risks and uncertainties, and
actual results may differ. These risks and uncertainties include those
found in the Company's public reports filed with the SEC, including the
Company's Form 10-K for the fiscal year ended September 30, 2006, and its
Forms 10-Q for the quarters ended December 30, 2006, March 31, 2007 and
June 30, 2007. The Company assumes no obligation to update any
forward-looking statements or information, which speak as of their
respective dates.
Apple ignited the personal computer revolution in the 1970s with the
Apple II and reinvented the personal computer in the 1980s with the
Macintosh. Today, Apple continues to lead the industry in innovation with
its award-winning computers, OS X operating system and iLife and
professional applications. Apple is also spearheading the digital media
revolution with its iPod portable music and video players and iTunes online
store, and has entered the mobile phone market this year with its
revolutionary iPhone.
(C) 2007 Apple Inc. All rights reserved. Apple, the Apple logo, Mac,
Mac OS, Macintosh and iPhone are trademarks of Apple. Other company and
product names may be trademarks of their respective owners.
SOURCE Apple
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CONTACT:
Natalie Kerris, +1-408-974-6877,
nat@apple.com, or Steve Dowling, +1-408-974-1896,
dowling@apple.com, both of Apple
