Qualcomm and conVISUAL Unveil Live, Interactive Mobile Broadcast Demonstration at IBC 2007 |
- MediaFLO Platform Advances the Mobile Media Industry with Interactive
Applications -
AMSTERDAM, Netherlands, Sept. 7 /PRNewswire-FirstCall/ -- IBC 2007,
Hall 12, Booth M595 -- Qualcomm Incorporated (Nasdaq: QCOM), a leading
developer and innovator of advanced wireless technologies and mobile data
solutions, today announced that it has joined forces with conVISUAL, a
leading provider of interactive value-added services, to demonstrate live
user interactivity with televised programming on the MediaFLO(TM) platform.
Marking an industry milestone, this demonstration showcases interactivity
applications tightly integrated with televised programming over a mobile
broadcast network. The MediaFLO demonstration with conVISUAL shows how
consumers can seamlessly engage with TV shows broadcast to their
MediaFLO-enabled mobile devices. Consumers can view their favorite programs
and research reality show stars, participate in polls and quizzes and even
chat live with other viewers -- all without any interruption in
programming.
Using conVISUAL's interactive TV platform and the interactive features
of the MediaFLO System, the proof-of-concept demonstration will showcase
live SMS events sent to mobile viewers via MediaFLO IP datacasting that are
tightly integrated with the storylines of globally recognized television
programs. Using a split screen, viewers can watch TV while participating
with the televised content and other viewers using SMS. conVISUAL's servers
process the SMS traffic in real time and display information such as poll
results and chat sessions right on the mobile device using MediaFLO IP
datacasting and an integrated player. This type of interactivity is
expected to become a key driver for the next phase of growth in the mobile
media sector by allowing broadcasters and mobile operators to offer
compelling new mobile TV services to subscribers.
"The convergence of mobile TV and user interactivity is a major leap
forward for the mobile media industry -- one that will redefine how mobile
TV is consumed by providing an enhanced and more personalized television
viewing experience," said John Elliott, senior director of product
management for Qualcomm MediaFLO Technologies. "By combining conVISUAL's
expertise in the interactive television field with the inherent advantages
of the open MediaFLO broadcast platform, we can offer an array of
interactive features to the growing MediaFLO community. We believe this
marks an exciting new development that will provide new opportunities for
both broadcasters and mobile operators to create highly attractive,
revenue-generating mobile TV services."
"Through this collaboration with MediaFLO, we have extended our
interactive TV platform and our user-oriented software applications to
illustrate the compelling, value-added and interactive services that can be
made available to viewers," said Joao Gonzaga, CTO and co-founder of
conVISUAL. "The technology does not require users to switch menus or even
leave the mobile TV screen on their phone to access the interactive
options. This translates to users enjoying more mobile TV, and actively
participating in the content, without any interruption in programming."
MediaFLO technology is a global mobile entertainment platform, enabling
broadcasting of high-quality video, audio, Clipcasting(TM) media and IP
datacasting streams to mobile handsets. FLO(TM) is an open, globally
recognized air interface technology standardized by the Telecommunications
Industry Association (TIA) and recommended by ITU-R for the broadcasting of
multimedia and data applications. Invented for mobility, MediaFLO is
designed to increase capacity and coverage, as well as reduce costs for
multimedia content delivery to mobile devices. More information about
MediaFLO is available at http://www.mediaflo.com
conVISUAL is an international, leading, full service provider for
interactive value-added services. conVISUAL opens the market of innovative
and high-volume messaging services for network operators, TV stations,
media companies, portals and brands. Founded in October 2000, conVISUAL
offers SMS, MMS, Voice and Video Services, as well as Mobile Content and
Gateway Services. Therefore, conVISUAL provides both the technical
realization and the content issue. With offices in the U.S., Europe and
Asia, conVISUAL has established customer contacts reaching more than 300
million end users. conVISUAL provides interactive TV services for many TV
stations, TV networks and media companies throughout the world, including
ESPN International, NBC/Universal and MTV, as well as several local U.S. TV
stations.
Qualcomm Incorporated (http://www.qualcomm.com) is a leader in
developing and delivering innovative digital wireless communications
products and services based on CDMA and other advanced technologies.
Headquartered in San Diego, Calif., Qualcomm is included in the S&P 500
Index and is a 2007 FORTUNE 500(R) company traded on The Nasdaq Stock
Market(R) under the ticker symbol QCOM.
Qualcomm is a registered trademark of Qualcomm Incorporated.
Clipcasting, FLO and MediaFLO are trademarks of Qualcomm Incorporated. All
other trademarks are the property of their respective owners.
Qualcomm Contacts:
Mona Klausing, Qualcomm MediaFLO Technologies
Phone: 1-858-651-4268
Email: mediaflo_pr@qualcomm.com
Emily Kilpatrick, Corporate Communications
Phone: 1-858-845-5959
Email: corpcomm@qualcomm.com
John Gilbert, Investor Relations
Phone: 1-858-658-4813
Email: ir@qualcomm.com
conVISUAL Contact:
Sandra Wiewiorra, conVISUAL AG
Phone: +49-208-97695-807
Email: press@convisual.com
SOURCE Qualcomm Incorporated
back to topRelated links:
CONTACT:
Mona Klausing, Qualcomm MediaFLO
Technologies, +1-858-651-4268, mediaflo_pr@qualcomm.com, or Emily
Kilpatrick, Corporate Communications, +1-858-845-5959,
corpcomm@qualcomm.com, or John Gilbert, Investor Relations,
+1-858-658-4813, ir@qualcomm.com, all of Qualcomm; or Sandra
Wiewiorra of conVISUAL AG, +49-208-97695-807, press@convisual.com
