ATLANTA, Sept. 11 /PRNewswire/ -- The Weather Channel Interactive
(TWCi) today announced the acquisition through an affiliate of the assets
of Weather Bonk (http://www.weatherbonk.com), a Web 2.0 property that
incorporates user generated and partner content, links to other sites, and
current weather conditions and forecasts. The site features mashups, with
the different information overlaid on Google maps. The purchase also
includes Golf Bonk (http://www.golfbonk.com) and Ski Bonk
(http://www.skibonk.com), outdoor sports sites each featuring innovative
mashups similar to weatherbonk.com. Terms of the agreement were not
disclosed.
    The Weather Bonk acquisition is the first by TWCi and is a part of its
efforts to seek opportunities for expansion through the acquisition of
companies that complement the core assets of TWCi, ideally any natural
extensions of weather.com's Web and mobile sites. Future targets may
include travel, vacations, health, recreation, playing and watching sports,
traffic and other local content and green living. "I am looking forward to
continuing to develop the Weather Bonk properties aided by the resources of
The Weather Channel Interactive," said David Schorr, founder of Weather
Bonk.
    "When TWCi formed our group we set out to identify companies that could
provide content that would leverage our existing web properties," said
Steve Hassett, vice president for new ventures at The Weather Channel
Interactive. "Weather Bonk is our first deal and we are actively looking
for additional acquisition opportunities."
    About The Weather Channel Interactive
    The Weather Channel Interactive (TWCi) is the leading provider of
broadband and wireless weather products including weather.com, Desktop
Weather by The Weather Channel, and The Weather Channel Mobile.
weather.com, the Web site of The Weather Channel, is the ultimate source of
weather on the Web, helping users plan their lives by delivering timely
current conditions, expert forecasts and relevant lifestyle content for
98,000 locations worldwide. weather.com reaches more than 35 million unique
users each month, is the most popular source of online weather, news and
information according to Nielsen/NetRatings. TWCi provides consumers with
unique and customizable products such as Desktop Weather and a full lineup
of mobile services including downloads, messaging, mobile Web, and mobile
video. Other TWCi sites include forGetaway.com, a vacation home rental
site, Forecast Earth, a site dedicated to the discussion of climate change,
and a series of international sites, including http://www.weather.co.uk,
http://www.meteo123.com, http://www.wetter123.com,
http://www.canaldotempo.com and http://www.weather.com/espanol.

Link to this page:

  

http://www.skibonk.com
CONTACT:
David Blumenthal of The Weather Channel,
+1-770-226-2611, dblumenthal@weather.com; or Dana Mark of
Trevelino Keller Communications for The Weather Channel
Interactive, +1-404-214-0722 x113, dmark@trevelinokeller.com

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