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Free Voice-Activated 'Directions' Service For All Cell Phones Expands Nationally, Also Adds Local Events as Destinations

  Dial Directions' Unique Service Provides Directions-by-Phone-Call to Any
Address, Business Chain, or Local Event to 1,800 Cities, including Chicago,
   Dallas, Denver, Los Angeles, New York City, Sacramento, San Diego, San
                Francisco, and Washington, D.C. Metro Areas

    SAN FRANCISCO, Sept. 18 /PRNewswire/ -- Dial Directions
(http://www.dialdirections.com), today expanded its free, voice-activated
'directions' phone service to six metro areas, including Chicago, Dallas,
Denver, Sacramento, San Diego and Washington, D.C. The service was already
available in the San Francisco Bay area, and the greater metro areas of New
York and Los Angeles.
    On any cell phone, users simply dial "DIR-ECT-IONS" (347-328-4667),
speak their starting location and destination (address/intersection, store
or event), and the service instantly sends driving directions by text
message.
    "Whether you're looking to get to an address, finding the nearest
business chain, or attending a local event -- it's all just a simple, free
call from any cell phone," said Amit Desai, cofounder and chief product
officer of Dial Directions. "Consumers from all walks of life are giving
Dial Directions rave reviews, because they find the service easy to use,
accessible and free."
    Dial Directions' new 'event' feature lets any caller get directions to
a local event from any starting point. Any organizer can have an event
supported in Dial Directions simply by self-publishing the event location
at http://www.dialdirections.com. After posting, organizers can tell their
audience to get directions by dialing DIRECTIONS and saying the event name.
In addition to directions, the service also provides event details, such as
date and time.
    Dial Direction's new event feature gives power to event social
networking by providing speech-enabled directions on any cell phone. Many
event social networking tools offer the ability for event search and
sharing, but all lack an easy mechanism for providing directions to the
event.
    "The addition of events to the Dial Directions service is both unique
and valuable," said Greg Sterling, founder of Sterling Market Intelligence
and analyst with Local Mobile Search. "It points the way to a broad new
range of services that extend voice search well beyond the traditional
directory assistance model."
    The service is built on a ground-breaking technology platform developed
by a team of industry experts in voice interfaces, speech recognition, and
navigation -- whose work is in use today by leading retailers,
entertainment companies and airlines. This is the second wave of a broad
set of location-based services (LBS) by voice activation to be made
available by Dial Directions.
    "One of our primary goals in starting this service was to make the
emerging benefits of location-based services available to everyone. Before
Dial DIR-ECT-IONS, you'd have to be in front a computer, own a 'smart'
phone with Internet access and deal with complicated software downloads and
applications that require a keyboard," said Desai. "Now anyone can turn
their cell phone into a 'free GPS' by dialing and speaking."
    How it Works
    Any cell phone user can dial DIR-ECT-IONS, which is 347-328-4667, and
say where they are and where they'd like to go -- the service understands
and texts back turn-by-turn directions. Users can give a specific
destination address or intersection, ask for the closest location of any
chain store, like Starbucks or Borders or an event, like the San Francisco
Autumn Moon Festival.
    About Dial Directions
    Dial Directions provides the industry's best platform for
voice-activated location-based services. Dial Directions' first of a kind
phone service "DIR-ECT-IONS" (347-328-4667) enables any cell phone user to
call and ask for directions to any address, store destination or public
event, and receive directions by text message instantly. Now available in
nine metro areas across the U.S., including New York, San Francisco, Los
Angeles, Chicago, Dallas, Denver, Sacramento, San Diego and Washington,
D.C., the free service bridges the gap for consumers between the online and
mobile worlds for location-based services. The company is privately-funded
and made up of a team of industry experts in voice interfaces, speech
recognition and navigation. For more information, visit
http://www.dialdirections.com.


SOURCE Dial Directions




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Related links:
  • http://www.dialdirections.com
    CONTACT:
    Michelle Sabolich of Atomic Public Relations,
    +1-415-402-0230, michelle.sabolich@atomicpr.com, for Dial
    Directions