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TDK Life on Record Trans-it(TM) Edge USB Drive Keeps Your Digital Memories Mobile

   The Trans-it(TM) Edge flash drive has a streamlined, brushed metallic form complete with key data safety features, including a wrap-around LED activity indicator and slider interface. (PRNewsFoto/Imation Corp.)

OAKDALE, MN UNITED STATES
Professional, streamlined USB flash drive features wrap-around LED activity
                        indicator, data safe slider

    OAKDALE, Minn., Sept. 18 /PRNewswire-FirstCall/ -- Imation Corp. (NYSE:
IMN), exclusive licensee of the "TDK Life on Record" recording media brand,
today announced the Trans-it(TM) Edge flash drive -- a streamlined, brushed
metallic form complete with key data safety features, including a
wrap-around LED activity indicator and slider interface. Available in
capacities ranging from 4 to 16GB, the flash drive is ideal for
safeguarding, sharing and transporting your digital memories and critical
data.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20080918/AQTH026A)

    "Today's digital consumers never want to be far from their valued
photos, music and documents; these consumers know that the right flash
drive is an important choice," said Jean-Paul Eekhout, global brand
director of the TDK Life of Record brand, Imation Corp. "The Trans-It Edge
delivers on what our customers need -- a sleek, solid form that features
simple plug-and-play technology. "

    The Trans-it Edge joins the Trans-It Mini in the growing line of TDK
Life on Record USB flash drives. The Trans-it Edge will be available in
November at select retailers for suggested retail prices ranging from
$44.99 to $124.99 for varying capacities of 4GB, 8GB and 16GB.

    About "TDK Life on Record" Brand Media

    "TDK Life on Record" brand is a leading recording media brand
worldwide. TDK's recording media business was acquired by Imation Corp in
2007. Imation holds the exclusive global license for the TDK Life on Record
brand for recordable DVD and CD media, digital camcorder tapes,
professional data storage solutions including LTO Ultrium media and more.

    About Imation Corp.

    Imation is a leading global developer and marketer of branded offerings
that enable people to capture, save and enjoy digital information. Our
world- class portfolio of digital storage products, audio and video
electronics, and accessories reaches customers through a powerful global
distribution network. The result is a company with strong commercial and
consumer businesses and continued long-term growth and profitability that
creates shareholder value. Imation Corp.'s global brand portfolio, in
addition to the Imation brand, includes the Memorex brand, one of the most
widely recognized names in the consumer electronics industry, famous for
the slogan, "Is it live or is it Memorex?" and the XtremeMac brand. Imation
is also the exclusive licensee of the TDK Life on Record brand, one of the
world's leading recording media brands. Additional information about
Imation is available at http://www.imation.com.

    Imation, the Imation logo, Memorex, the Memorex logo, 'Is it live or is
it Memorex?', XtremeMac and Trans-It are trademarks of Imation Corp. and
its

    subsidiaries. The TDK Life on Record logo is a trademark of TDK
Corporation. All other trademarks are property of their respective owners.



SOURCE Imation Corp.




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Related links:
  • http://www.imation.com
    Photo Notes:
    NewsCom: http://www.newscom.com/cgi-bin/prnh/20080918/AQTH026A
    AP Archive: http://photoarchive.ap.org
    PRN Photo Desk, photodesk@prnewswire.com
    CONTACT:
    Tren Blankenship of Imation Corp.,
    +1-651-704-5485, tblankenship@imation.com; or Josie Lee of
    Brodeur Partners, +1-602-808-1162, jlee@brodeur.com, for Imation
    Corp.