AT&T Customers Invited to Get a Groove on With ABC's 'Dancing With the Stars' Text Voting Campaign

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AT&T Customers Invited to Get a Groove on With ABC's 'Dancing With the Stars' Text Voting Campaign
    SAN ANTONIO, Sept. 24 /PRNewswire-FirstCall/ -- Put on your dancing
shoes and grab a wireless handset. AT&T Inc. (NYSE: T) announced today the
company is teaming with ABC Television network's hit program "Dancing With
the Stars" to offer viewers -- for the first time -- a chance to vote for
their favorite couple via text messaging.
    The new voting method, available only to AT&T wireless customers, will
supplement the current online (http://abc.com) and toll-free call-in voting
methods. In addition, after each telecast of "Dancing With the Stars - The
Results," AT&T customers will have access to exclusive, unaired video
footage from the program on their 3G wireless handsets. AT&T's Video Share
service will also be integrated into an episode of the show. Video Share is
the first service in the country that allows users to share live video over
their wireless devices while participating in a voice call.
    "Participation in TV programs through text messaging has been
enormously successful because it invites fans to be a part of the action in
a meaningful way," said Mark Collins, vice president of Consumer Data for
AT&T's wireless unit. "AT&T is excited to provide 'Dancing With the Stars'
fans a chance to show support for their favorite couples through the ease
and convenience of text messaging. In addition, our 3G customers can enjoy
exclusive, mobile video content of the show that has not been aired on TV."
    The fifth edition of "Dancing With the Stars" kicks off Monday, Sept.
24, at 8 p.m. ET on ABC as 12 celebrities attempt to outshine one another.
This season marks the largest and most diverse cast assembled to date,
which includes an Emmy-winning actress, a Vegas icon, an Indy 500 champion,
a Spice Girl, a daytime drama star, a Cheetah Girl and a former resident of
"90210."
    Text Voting Is As Easy As 1, 2, 3!
    Fans of the show need to follow three simple steps to vote:

    1. On an AT&T wireless phone, select Menu, and start a new message from
       the Text Messaging option.

    2. Type in the word VOTE and then select Options and Send.

    3. Enter the four-digit number of the couple of choice, then select OK.
       (Numbers for each couple are listed during each voting show.)
    AT&T offers a range of messaging packages, starting at $4.99 a month
for 200 messages. AT&T also offers an unlimited messaging package that
allows customers to send texts to anyone, anywhere in the U.S. for one low
monthly cost. Messaging packages include text, picture, video and instant
messaging. Customers can upgrade at any time without having to extend their
voice contracts.
    With text messaging, subscribers can quickly, quietly and easily send
and receive messages with other wireless phones and e-mail addresses. Text
messaging also allows users to compose and edit a message before sending
it; this ensures that communications are precise.
    Most AT&T wireless phones support text messaging. Visit
http://www.wireless.att.com/learn/messaging-internet/messaging/text-messaging.jsp
or dial 611 from a wireless AT&T phone to find out whether a current
handset is text-messaging compatible.
    Note: This AT&T release and other news announcements are available as
part of an RSS feed at http://www.att.com/rss.
    About AT&T
    AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their
offerings are the world's most advanced IP-based business communications
services and the nation's leading wireless, high speed Internet access and
voice services. In domestic markets, AT&T is known for the directory
publishing and advertising sales leadership of its Yellow Pages and
YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators
in such fields as communications equipment. As part of its three-screen
integration strategy, AT&T is expanding its TV entertainment offerings.
Additional information about AT&T Inc. and the products and services
provided by AT&T subsidiaries and affiliates is available at
http://www.att.com.
    (C) 2007 AT&T Knowledge Ventures. All rights reserved. AT&T and the
AT&T logo are trademarks of AT&T Knowledge Ventures. For more information,
please review this announcement in the AT&T newsroom at
http://www.att.com/newsroom.
SOURCE AT&T Inc.
http://www.att.com
http://abc.com
CONTACT:
Lauren Butler of AT&T, +1-404-405-5623,
lbutler@attnews.us