MSN Video Times Ads Right for Users |
| Microsoft company logo. (PRNewsFoto)
REDMOND, WA UNITED STATES | |||
New version makes it easier to find, discover and share videos with fewer
interruptions.
REDMOND, Wash., Sept. 26 /PRNewswire-FirstCall/ -- Today, Microsoft
Corp. released its latest version of MSN(R) Video, offering consumers and
advertisers an enhanced experience by improving the ability to find and
discover premium and user-generated video content from the expansive MSN
Video library, adding new community sharing features, and introducing a new
time-based advertising delivery model.
(Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO)
The new MSN Video makes it easier for viewers to find and discover the
breadth of video content from more than 40 leading video content providers,
as well as video from across the Web. MSN Video now also integrates Soapbox
user-generated videos directly into the same easy-to-use destination, and
enables people to search and browse the entire MSN Video catalog while
concurrently watching a video in a split-screen format. In addition, MSN
Video users are now able to easily create playlists of their favorite
videos and share them with friends.
"This latest release of MSN Video will make discovering, watching and
sharing video easier and more entertaining than ever before," said Rob
Bennett, general manager, entertainment, video and sports for MSN. "By
increasing the discoverability of our deep catalog, making it easier to
share videos with friends, and improving the advertising model, we are
continuing in our mission to make video an integral part of the MSN
experience."
The advertising delivery model for MSN Video, a first of its kind for a
major online portal, now delivers advertising based on the amount of time a
viewer spends watching videos, instead of by the number of clips watched.
This improvement will provide a more predictable viewing experience and
enable people to "channel surf" without being interrupted. MSN users will
now see pre-roll advertisements before the first video and then see
additional advertisements no more than once every three minutes during
their viewing session.
The new version of MSN Video is available today in the U.S. and in a
beta version in more than 10 markets worldwide, including Brazil, Canada,
Germany, Italy, Japan, Spain and the U.K. Over the next several months, MSN
Video will be incorporated throughout all the MSN channels to creative a
cohesive experience video experience throughout the portal.
About MSN Video
MSN Video is one of the largest free programmed video services on the
Web, watched by more than 12 million unique users per month. In addition to
streaming news, entertainment and sports video clips from more than 50
content partners including "The Today Show," FOX Sports, MSNBC, Reveille,
Control Room, CBS, News Corp. and Fox Entertainment Group, MSN Video
presents a broad array of live events to online audiences worldwide. More
than 50 top advertisers support MSN Video, which is available to consumers
at no charge. MSN Video is available on the Web at http://msnvideo.com to
consumers in the U.S. MSN Video is also live in Australia, Canada, France
(English and French), Japan, the Netherlands and the U.K., and in Spanish
in the U.S. MSN Video is in beta in Germany, Spain and Italy. Microsoft is
testing a new beta of the next generation of MSN Video in the U.S. at
http://next.video.msn.com.
Overall, MSN attracts more than 465 million unique users worldwide per
month. With localized versions available globally in 42 markets and 21
languages, MSN is a world leader in delivering Web services to consumers
and online advertising opportunities to businesses worldwide. Most
recently, MSN partnered with Control Room to stream Live Earth, the largest
online entertainment event in history with over 62 million streams
worldwide.
About Microsoft
Founded in 1975, Microsoft (Nasdaq: MSFT) is the worldwide leader in
software, services and solutions that help people and businesses realize
their full potential.
SOURCE Microsoft Corp.
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Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
pr.mspx./ /CONTACT: Brynn Vitale of Waggener
Edstrom Worldwide, +1-212-907-6649, bvitale@waggeneredstrom.com,
or Rapid Response Team, Waggener Edstrom Worldwide,
+1-503-443-7070, rrt@waggeneredstrom.com, both for Microsoft
Corp.
