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MLB.Com Mobile Keeps Fans Covered for Dramatic Postseason

  An expansive selection of mobile services allows fans to stay connected
                           anywhere on any device

    NEW YORK, Sept. 26 /PRNewswire/ -- With the opening of baseball's
postseason just seven days away, MLB.com, the official website of Major
League Baseball, unveiled its lineup of unparalleled mobile offerings that
provides baseball fans unprecedented mobile access to the most
highly-anticipated month on the sport's calendar anytime, anywhere and on
any device.
    Fans can log on to http://www.mlb.com/mobile for the latest information on
MLB.com/Mobile. Among the services offered to fans are:
    -- Text Message Alerts -- Provides fans customizable access to up-to-the-
       minute postseason information, including every lead change in every
       postseason game. Fans can subscribe on their mobile device by texting
       "GET PLAYOFFS" to 65246.

    -- Gameday Audio -- Listen to every postseason game in its entirety live
       on a cell phone. Fans can also choose either the home or away
       broadcasters with no blackout restrictions.

    -- Video -- Daily on-demand video clips from all postseason games can be
       viewed on a video-enabled cell phone. Fans can replay the most dramatic

       moments through short game recaps and highlight reels.

    -- Gameday -- Fans can access every postseason game live at a pitch-by-
       pitch level with MLB.com's Gameday application. This allows them to
       watch live stats, pitch location, box score and play-by-play.

    -- MLB 2007 -- This arcade-style video game is the only mobile game to
       feature MLB teams and players and allows fans to bat, pitch, field and
       manage their favorite team as they replay any regular or postseason
       game with actual game data.

    -- MLB.com's Mobile Web site -- MLB.com's mobile site is among the most
       popular mobile destinations and provides fans streamlined access to the
       latest scores, standings, statistics and team news from all 30 clubs.
       BlackBerry users can download an MLB.com icon to their BlackBerry
       smartphone, allowing immediate access with a single click. The icon can

       be downloaded for free by visiting http://www.mlb.com from any
       BlackBerry smartphone.
    MLB.com/Mobile offers fans instant access to the latest scores,
standings, statistics, fantasy news and detailed team information from all
30 Major League clubs wherever and whenever they want. Fans should check
with their carrier for details, pricing and availability of MLB.com's array
of mobile features and services.


SOURCE MLB Advanced Media L.P.




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Related links:
  • http://www.mlb.com
  • http://www.mlb.com/mobile
    CONTACT:
    Matthew Gould of MLB Advanced Media L.P.,
    +1-212-485-8959, Cell, +1-908-892-3143, matthew.gould@mlb.com