GoWare and MomCentral Announce MobileMom |
MobileMom is a new mobile solution enabling Moms to stay connected and
'take it with them' on their cell phones when they are away from the home,
office and computer
NEW YORK, Sept. 27 /PRNewswire/ -- DigitalLife -- GoWare, Inc.
(http://www.goware.biz), the creators of DoMo HomePage, an innovative
solution for creating a personalized home page for mobile device users, and
MomCentral (http://www.momcentral.com) a Website that offers home,
organizational, and parenting expertise to simplify life for busy Moms,
today unveiled MobileMom. MobileMom gives Moms a practical solution to help
organize and manage their busy lives by keeping them connected, via cell
phone, to Websites, documents, and programs essential to keeping their
lives running smoothly, such as schedules, to-do lists, grocery lists,
photos, documents, and online services, when they are away from home and
their computer.
In today's age of fast-paced technology, Moms are often thought to be
late adopters of what's new. However, a recent study conducted by Mom
Central Consulting and GoWare shows some surprising findings about Moms and
cell phone usage. Moms are, in fact, not behind the times at all. Based on
a diverse sampling of over 400 Moms, the survey found that cell phones have
become an essential part of the modern Mom's life, with nearly 90% of Moms
stating they have their cell phone on them at all times. A remarkable 78%
of Moms would use their phones to access and share documents, photos, music
or Websites if they could, and 78% would be interested in checking email
through their phone, while 76% would use online calendars and other
features for family scheduling. Moreover, 93% of Moms would consider using
their cell phones to access their grocery lists, collect and redeem coupons
from their cell phones as the phone is the one thing they can generally
count on having with them.
"The results of our survey were encouraging and show that we're on the
right track with MobileMom. We've created a practical, easy and convenient
way for those 78% of Moms who have expressed interest in taking their
documents and Web content with them and staying connected when they are
away from home, and the computer," said Jason Thibeault, co-founder and CTO
of GoWare, Inc. "Be they power Moms, PTO Moms, soccer Moms, or stay-at-home
Moms, MobileMom is a useful tool for any Mom's war chest." In addition,
GoWare has partnered up with Cellfire, a mobile couponing provider,
enabling MobileMom to provide relevant coupons to Moms on the go that can
be redeemed with vendors from their cell phones.
MobileMom is an easy to use PC-based application that allows users to
right-click on any computer or Web-based content and send it to their cell
phones. Based on patent-pending technologies built on GoWare's
ground-breaking DoMo Platform, MobileMom makes content sent from a PC
accessible through SMS text-messaging (something Moms use their phones for
quite a bit) and a mobile browser. Users can easily send content from
Websites (product reviews, pictures, news, directions, events, for
example), data from their PC applications (such as contacts from Microsoft
Outlook), and files from their computer (such as pictures and, Microsoft
Word documents) to the cell phone by simply right-clicking and selecting
the "add to my mobile phone" option. To access what they have added to
their cell phone, users don't have to be technology wizards. By selecting
specific content and dragging and dropping to a mobile bucket on their
desktop, a link to the content is automatically sent via text message to
their cell phone that is then available by simply clicking on the link in
the text-message, automatically opening the content in their mobile
browser. Through the MobileMom interface, users can access content that is
rendered to a users specific cell phones screen size and resolution
dramatically enhancing the user's experience accessing and reading the
content that can also be easily shared with friends and family through
GoWare's unique drag-and-drop "bucket" feature.
"Today's Moms are constantly on the move and much more technologically
savvy than they were even a few years ago. The ability for Moms to be able
to access electronic documents of all kinds while on the sidelines of a
child's soccer game or running between the office and errands will help to
ensure they can cross off just a few more to do's at the end of the day,"
said Stacy DeBroff, founder and CEO of MomCentral. "MobileMom is becoming
available at just the right time to help Moms stay up-to-date -- and their
families on track -- while on the go."
GoWare will demonstrate MobileMom in the Mobile Living Zone Kiosk #7
during this week's DigitalLife conference in New York. MobileMom will be
available October 15, 2007 to the public as part of a free beta trial at
http://www.mymobilemom.com.
About GoWare
GoWare, Inc. is a software development company focused on providing
solutions that help users stay connected to, and in control of, their Web-
and PC-based content while on the go. GoWare's first solution, DoMo (Do
More), is a mobile content delivery and publishing platform that gives
developers and content owners the ability to mobilize their offerings
without the headaches associated with supporting and maintaining a
mobile-focused offering. To demonstrate the power of the DoMo Platform,
GoWare develops consumer applications that integrate with and leverage the
technology. Its flagship product, DoMo HomePage, lets users create a
customized, personalized mobile home page for their mobile phone. Through a
single, mobile-access point, GoWare has effectively solved many of the
issues facing mobile internet usage today by putting the control over the
mobile Web experience into the hands of the mobile user. For more
information about GoWare and the DoMo Platform visit http://www.goware.biz.
About Mom Central Consulting
Mom Central Consulting, founded by best-selling author, national
parenting expert, and corporate spokesperson Stacy DeBroff, is a full
service marketing and consulting firm that exclusively targets the Mom
market. MCC brings together eight of the top national Mom experts to
provide brands a full range of services including viral marketing, public
relations, consulting and research capabilities to engage Moms in a
meaningful and authentic manner. MomCentral is a website founded by Stacy
to provide a source of information for today's busy mom. Members of the
MomCentral.com website often participate in market research surveys fielded
by Mom Central Consulting as well as contribute to the active community on
momcentral.com forums. Stacy publishes the Debroff Brief, a leading blog on
the ClubMom website. For more information about Stacy DeBroff and
MomCentral Consulting, please visit http://www.momcentralconsulting.com.
For more information about MomCentral, visit http://www.momcentral.com.
GoWare, DoMo, DoMo HomePage, MobileMom are trademarks of GoWare, Inc.
All other trademarks are property of their respective corporations.
SOURCE GoWare, Inc.
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CONTACT:
Sarah Kavanagh, Public Relations for GoWare,
Inc., +1-650-726-3482, sarah@kavanaghpr.com
