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Firefly Mobile and Avanquest Software Announce flyKicks(TM) Software on New Tween flyPhone(TM)

    CHICAGO and DENVER, Oct. 10 /PRNewswire/ -- Firefly Mobile, America's
leading designer, developer and manufacturer of innovative technology-based
mobile products for kids and tweens, and Avanquest, a global developer of
best-selling personal and professional software, jointly announce the debut
of flyKicks(TM) software for the new Firefly Mobile flyPhone(TM). The
flyKicks(TM) software, included free with the flyPhone(TM) will allow users
unprecedented ability to customize and personalize their phones by giving
them the ability to create their own unique ring tones, wall papers and
slide shows all for free and to share them with their friends.
    flyKicks(TM) is a customized version of Avanquest's popular Mobile
PhoneTools software. flyKicks(TM) provides unsurpassed customization and
entertainment options for tween users of the flyPhone(TM). flyKicks(TM) is
also the portal to the flyStore, which features a wide array of
downloadable for purchase games, music, ring tones, wallpapers and video
from leading tween content suppliers parents trust.
    The flyPhone(TM) is designed with a patent pending electro-luminescent
keypad that automatically morphs to game controller, MP3 and video
controller or full numbered keypad based on the flyPhone(TM) feature being
used. In addition, the sleek, lightweight handset design will appeal to
technologically and fashion savvy tweens.
    "We are thrilled to be entering a new market," says David Wright,
president, Denver based Avanquest OEM Division. "Firefly Mobile's proven
strength in mobile solutions for kids and tweens coupled with Avanquest's
innovative technology synchronize very well and allows us to reach an
underserved segment of the market."
    "Avanquest has developed powerful and highly intuitive tools that let
tweens create personalized content for their phone," says Patrick Marry,
CEO of Firefly Mobile. "We are thrilled to be able to bring these
innovative and industry leading capabilities to our MVNO subscribers
through our flyPhone(TM)."
    ABOUT AVANQUEST SOFTWARE
    Avanquest Software is a global developer of best-selling personal and
professional software designed for utilities, office productivity,
communications and mobility worldwide. Avanquest Software products are
marketed in over 100 countries, through OEM partnerships, e-commerce, and
IT resellers. Founded in 1984 as BVRP Software and listed since December
1996 on Euronext (ISIN FR0004026714), Avanquest Software forms part of the
Eurolist, NextEconomy segment and SBF 250 index. Additional information on
Avanquest Software is available at http://www.avanquest.com.
    ABOUT FIREFLY MOBILE
    Firefly Mobile is dedicated to making everyday life easier by providing
unique mobile products for niche markets.
    The original Firefly Blue phone is winner of the 2007 Red Herring 100
Award, 2006 Consumer Electronic Association "Best of Innovations" Award,
2006 Kid Power Breakout Award and 2005 CTIA Wireless Widget Award for
Coolest New Wireless Device. The company's products are targeted to
children from ages 5-12 and are available at major retailers in the U.S.
including Target, Toys R Us, Kmart, BarnesandNoble.com, as well as regional
mobile phone operators. Firefly Mobile presently manufactures cell phones
for the U.S., Latin America, Europe and Australia. For more information,
please visit http://www.fireflymobile.com.


SOURCE Firefly Mobile




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Related links:
  • http://www.fireflymobile.com
  • http://www.avanquest.com
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    Hylen, +1-810-730-0032, tali@dca-dcpr.com, all of DCPR for
    Firefly Mobile