CMP's Mobile Business Expo to Focus on Next Generation of Enterprise Mobility |
Third Annual Event to Cover the Most Important Issues Surrounding the
Mobile Workforce
SAN FRANCISCO, Oct. 10 /PRNewswire/ -- CMP's Mobile Business Expo
announces the most thought provoking topics to unfold at its third annual
event: Is there a device that will do for the enterprise what Apple's
iPhone(R) has done for the consumer market? What will the future of
wireless broadband mean to business users? Where are mobile business
applications headed beyond push email? As mobility continues to play an
increasingly strategic role in business technology, MBX audiences demand
more sophisticated, targeted solutions for their enterprise mobility
challenges. Mobile Business Expo, at the Jacob K. Javits Convention Center
in New York October 22-25, is the only event focused exclusively on
enterprise mobility and the business requirements, technologies and tools
needed to create and manage end-to-end mobile business solutions.
"This year's line up of sessions and speakers is designed to arm IT and
business professionals with the tools they need to evolve their mobile
workforce and successfully navigate today's wireless technology options,"
said Steve Wylie Mobile Business Expo General Manager. "From strategy to
side-by-side product comparisons, MBX provides a vendor-agnostic
environment for event-goers to interact with the very latest devices,
applications, platforms and technologies."
Through comprehensive education and presentations, Mobile Business Expo
will closely examine the next generation of enterprise mobility -- from the
growth of the mobile Web and 3G services, to the future of mobile business
applications and more. A sample of sessions includes:
In Search of the Ultimate Mobile Computer -- Preview the latest in
mobile communication devices from established leaders and startup
innovators alike. What is the right balance among function, size and power?
Is an all-in-one device possible, or even desired? This session will take a
look at the future of what's new, what cool, and most importantly, what's
effective. Moderated by David Berlind, Executive Editor of ZDNet.
The Future of Wireless Broadband -- "Wireless" and "broadband" are no
longer mutually exclusive. Virtually any application can be mobilized, no
matter what its requirements. This panel will examine the key developments
in wireless technologies and systems and how these are shaping a new
approach to information technology. Moderated by Craig Mathias, Principal,
Farpoint Group. Speakers include Cisco Systems, AT&T and Motorola.
Mobile Business 2.0: The True Promise Of Wireless -- Learn where mobile
business applications and technologies are headed, and how mobility will
play a key role in such trends as Unified Communications, Location-Based
Services, Enterprise 2.0, and beyond. Moderated by Stephen Wellman,
Editor-in-Chief, InformationWeek. Speakers include Sprint LBS Provider
Xora, Research In Motion, Nokia and Yankee Group.
As in years past, leading industry experts and vendors will converge at
MBX to discuss the issues, strategies and technologies driving the
enterprise mobility market today. And for the first time, Mobile Business
Expo 2007 will colocate with two other premier technology shows -- Interop
New York, the leading business technology event and VoiceCon, the forum for
business IP telephony.
This colocation allows attendees to harvest the crucial details of
their particular market while gleaning meaningful insight from a
multi-dimensional venue with discussions, innovations and solutions that
cut across industry lines.
Premier Sponsors of Mobile Business Expo 2007 include AT&T, Diamond
Sponsor; Ascendent/Blackberry (RIM), Cisco, Siemens, Sprint, Verizon,
Sybase iAnywhere, Platinum Sponsors; and Trellia, Silver Sponsor.
About Mobile Business Expo
Mobile Business Expo integrates the business strategies, technologies,
tools and corporate issues necessary to build an end-to-end mobile strategy
and manage a mobile workforce. Mobile Business Expo is targeted towards IT
professionals, business managers and channel professionals who are focused
on leveraging wireless technologies and looking to integrate the
disciplines, technologies and vendors involved in the enterprise mobility
equation. Mobile Business Expo will take place at the Jacob K. Javits
Convention Center in New York, October 22-26, 2007. For more information
about the event, please visit http://www.mobilebusinessexpo.com.
About CMP
CMP (http://www.cmp.com/) is a media and marketing solutions company
serving the technology industry. With the leading online, event and print
brands in all technology market categories, and with services and tools
that reach beyond traditional advertising, CMP shapes and influences the
technology industry worldwide. CMP publishes highly respected media brands
such as TechWeb, InformationWeek, ChannelWeb, CRN, EE Times and TechOnline;
produces major industry events such as Interop, Web 2.0 Expo, XChange, Game
Developer Conference and the Embedded Systems Conferences; and provides
business information and marketing services such as the International
Customer Management Institute, Semiconductor Insights and Second Life
consulting for technology marketers. CMP is a subsidiary of United Business
Media (http://www.unitedbusinessmedia.com/), a global provider of news
distribution and specialist information services with a market
capitalization of more than $3 billion. For more CMP news, go to
cmp.com/news.
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CONTACT:
Natalia Wodecki, PR Manager of CMP,
+1-415-947-6769, nwodecki@cmp.com
