Tito Ortiz-Ken Shamrock III Draws Knockout Ratings For Spike TV

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Tito Ortiz-Ken Shamrock III Draws Knockout Ratings For Spike TV

		Spike TV's new logo and tagline. (PRNewsFoto/Spike TV) NEW YORK, NY UNITED STATES

               More Men 18-34 Watch Than MLB Playoffs On FOX
  Over 4 Million Tune In To UFC Fight - Most Watched UFC Fight In History

    NEW YORK, Oct. 11 /PRNewswire/ -- The final chapter in the long-running
feud between UFC legend Ken "The World's Most Dangerous Man" Shamrock and
Tito "The Huntington Beach Bad Boy" Ortiz achieved record ratings for Spike
TV and the Ultimate Fighting Championship(R). The two hour live UFC fight
card on Tuesday, October 10 (8:00-10:00pm ET/PT) from the Hard Rock Live at
the Seminole Hard Rock Hotel & Casino in Hollywood, Fla. drew 4.2 million
viewers, topping out at 5.7 million from 9:30pm-9:45pm. The two-hour event
drew an impressive 500,000 more Men 18-34 head-to-head against the MLB
playoffs on FOX (1.6 million - 1.1 million). Ortiz won the main event with
a first-round knockout over Shamrock.
    (Logo: http://www.newscom.com/cgi-bin/prnh/20060322/NYW096LOGO )
    Overall, the fight card drew a 3.1 household rating (2.8 million
homes), 4.46 M18-49 (2.4 million), and a 6.0 M18-34 (1.6 million).
    "The fact that more young guys have chosen to watch this huge UFC fight
over the baseball playoffs speaks volumes on the rising popularity of the
UFC and mixed martial arts in America," says Kevin Kay, General Manager,
Spike TV.
    "Last night was a turning point for the UFC. This will further drive
the evolution of mixed martial arts into a mainstream sport," said Dana
White, President, Ultimate Fighting Championship.
    Among the ratings highlights include:

        Spike TV drew more Men 18-34 (1.6 million), than anything on
        television (broadcast or cable) on Tuesday, October 10

        The fight in the 8-10pm timeslot for Spike TV was up +722% with Men
        18-34, +942% M18-24, and +652% M 25-34 versus a year ago.

        The 9:30-9:45 quarter hour drew a 9.7 rating with M25-34 and an 8.0
        M18-34

        The previous most watched UFC fight was 2.8 million on June 24 for the
        finale of The Ultimate Fighter 3. The previous highest quarter hour
        ever for a fight was 3.4 million.

        Highest ratings for a primetime night (8-11pm) for M18-34 and M18-49
        in Spike TV history (UFC fight and Scream Awards).

        Largest one-day tally of unique visitors to spiketv.com in network
        history - 117,000
    Spike TV, the first network for men, is available in 90 million homes
and is a division of MTV Networks. MTV Networks, a division of Viacom
International Inc.

SOURCE Spike TV

http://www.spiketv.com/
Photo Notes:
NewsCom: http://www.newscom.com/cgi-bin/prnh/20060322/NYW096LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
CONTACT:
David Schwarz of Spike TV, +1-212-767-8639;
Jennifer Wenk of UFC/Las Vegas, +1-702-221-4790; Jenni Runyan of
Spike TV/West Coast, +1-310-407-4771