Britney Spears unveils ad for her newest fragrance, HIDDEN fantasy BRITNEY SPEARS(TM) (PRNewsFoto/Elizabeth Arden) NEW YORK, NY UNITED STATES

    Ad offers a glimpse at the new fragrance due January 2009

    NEW YORK, Oct. 15 /PRNewswire/ -- Britney Spears is unveiling the
national ad for her fragrance HIDDEN fantasy BRITNEY SPEARS(TM) today. This
is the newest addition to her fragrance collection from Elizabeth Arden and
follows her globally successful fragrances, Curious BRITNEY SPEARS, Fantasy
BRITNEY SPEARS, and BRITNEY SPEARS Believe. HIDDEN fantasy BRITNEY
SPEARS(TM) will be available in January 2009.

    (Photo: http://www.newscom.com/cgi-bin/prnh/20081015/NY39230 )

    "I'm so excited for everyone to see what I've been working on for
HIDDEN fantasy," said Britney. "I just love the ad! It's sexy and
mysterious, and really represents what the fragrance means. My fans are so
supportive of all of my fragrances, and I can't wait for them to try this
one."

    HIDDEN fantasy BRITNEY SPEARS(TM) is a seductive scent that is all
about expressing the many mysterious sides of a woman. In the ad, Britney
appears through the trees of an alluring forest, and asks, "What do you
have to hide?" daring you to share your hidden fantasy. The cherry red
HIDDEN fantasy BRITNEY SPEARS(TM) bottle is decorated with luminous pink
crystals, symbolizing love, femininity and warmth.

    HIDDEN fantasy BRITNEY SPEARS(TM) will be available in January 2009 at
select retailers.

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