Pinger Launches Revolutionary Mobile Phone Voice Marketing Service |
John Edwards Using Pingercast(TM) Service to Broadcast Voice Messages
Directly to Supporters' Mobile Phones; Listeners Spread the Word by
Forwarding to Friends
SAN JOSE, Calif., Oct. 29 /PRNewswire/ -- Pinger, Inc. today introduced
Pingercast messaging, an opt-in mobile phone promotional tool for political
candidates, artists, media companies or anyone wishing to create a personal
relationship with supporters. Pingercast messages are used to send rich
audio content directly to consumers' mobile phones and consumers get to
connect in a personal way with usually inaccessible personalities.
One of the first Pingercast users, Presidential Candidate John Edwards,
is employing Pinger to communicate directly with voters in the crucial New
Hampshire and Iowa primaries as well as to a national audience of
supporters. Pinger's mobile voice messaging platform lets Edwards's
followers sign up to receive personal voice updates from the Senator on any
U.S. mobile phone.
"The Pingercast service enables marketers to get to difficult to reach
consumers in a very personal way, on their mobile phone," said Greg Woock,
CEO of Pinger. "When you hear John's messages, it feels like he's talking
directly to you. Compared to a 160 character text message, Pingercast
messages enable senders to share up to five minutes of audio. The
Pingercast service is for any marketer with audio content, whether it's
movies, musicians, or anyone wishing to talk to a group in their own
voice."
The Pingercast service enables customers to leverage their most
passionate supporters and fans to help spread their message. Pingercast
subscribers can forward messages to their friends, who can then sign up to
receive new updates on their mobile phones. Forward rates of John Edwards
Pingercast messages reach 25%.
To collect names, Pinger works with customers to create branded HTML or
Flash(TM) widgets suitable for a website or MySpace page so fans can easily
subscribe. Users can also sign up through a Facebook application or even by
texting a shortcode. The Pingercast service allows content owners and users
to connect in places that are convenient for them.
Pinger's mobile voice messaging platform provides marketers with the
data they need to fine tune their Pingercast campaigns. Pinger's analytics
enable marketers to test the effectiveness of their messages with detailed
information about listen, reply and forward rates.
About Pinger
Pinger was founded on the vision that using your voice to message
should be as fast, simple and convenient as email or SMS. The patent
pending Pinger service enables people, for the first time, to send instant
voice messages to nearly anyone regardless of carrier or phone type.
Founded in late 2005 by former Palm executives Greg Woock and Joe Sipher,
Pinger has a proven management team who believes deeply in building simple
products and services that just work. Located in San Jose, California,
Pinger is privately held and currently recruiting smart people who like to
create great products and have fun. For more information, visit
http://www.pinger.com.
Pinger is a service mark of Pinger, Inc. All other trademarks and trade
names are the property of their respective owners.
SOURCE Pinger
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CONTACT:
George O'Brien of SutherlandGold Group,
+1-415-848-7167, george@sutherlandgold.com, for Pinger
