VaultWare Launches First Consumer Mobile Messaging Service for Apartment Availability Alerts(TM) |
Now Consumers Receive Immediate Notification When Apartments Become
Available
SCOTTSDALE, Ariz., Oct. 29 /PRNewswire/ -- Realty DataTrust, the makers
of VaultWare, announced today that it has launched Apartment Availability
Alerts for consumers who opt in to the free service. For the first time,
consumers searching for apartments online can sign up to receive
Availability Alerts directly to their mobile phone through text messaging
or via email.
Apartment Availability Alerts is a free enhancement to the VaultWare
online leasing solution used by marketing professionals in the apartment
industry. Millions of people who are interested in moving go online every
day to Internet Listing Services and apartment community websites to search
for available apartments. Now properties using VaultWare can provide those
consumers with the ability to be immediately notified when an apartment
that meets their pre-set criteria becomes available if they don't initially
find an apartment that suits their needs.
For companies leading the charge in online leasing, Availability Alerts
is a dynamic component in maximizing their online presence. According to
Kevin Danielson, Internet Marketing IS Manager for UDR, "UDR places value
on making the leasing process as consumer focused as possible. Availability
Alerts does that. It keeps consumers interested in our properties and gives
them a way to automatically be in the loop as availability changes. Plus,
it increases efficiencies in our leasing office by giving our leasing
agents the opportunity to send a walk-in customer to our website to
subscribe to Alerts, which eliminates maintaining paper waitlists."
Mike Cornell, COO of Realty DataTrust, said, "What's exciting for the
apartment industry is that Availability Alerts can help apartment
communities retain interested online prospects who aren't finding an
available apartment that meets their needs or timeframe for moving. Before
we introduced Availability Alerts, the property had to hope that prospects
continued to check back regularly or that the leasing staff was managing a
waitlist. Now, instead of potentially missing out on those opportunities,
Alerts automatically keep them connected and drives serious prospects back
when they are ready to lease."
Alerts are another way consumers can control their online leasing
search. The rate of successful completion of online transactions increases
dramatically when the consumer can dictate their next steps online.
Additionally, alerts are not only a tool for the consumer, but also the
apartment community's marketing staff. VaultWare's Availability Alerts
Summary Page gives property managers the ability to see who is interested
in their properties and from which listing service they found them. This
provides apartment managers with the ability to market directly to
qualified consumers whom they know are seriously interested in moving in.
About VaultWare
VaultWare powers online leasing capabilities for over 700,000 apartment
units throughout the United States, from small property management
companies to some of the country's largest Real Estate Investment Trusts.
VaultWare's appeal is that it can be implemented within a relatively short
amount of time and with minimal effort allowing property managers to see
results almost immediately with online apartment reservations,
pre-qualified leads and rental applications for available apartments
delivered instantly to properties.
About Realty DataTrust
Realty DataTrust Corporation, located in Scottsdale, Ariz., offers
online leasing solutions for the multifamily housing industry that make
leasing apartments easier for both property managers and consumers. The
award-winning VaultWare(TM) solution revolutionized the industry when it
was introduced in 2003, fulfilling a need no other service could provide by
automatically displaying current rates, true availability and up-to-date
promotions on demand 24 hours per day, 7 days per week from multiple
websites. Today, nearly 100 management companies use VaultWare and each
month thousands of requests are processed through its reservation system.
In 2005 the company took the lead in spearheading an initiative to educate
the multifamily industry on Internet trends and related technology
breakthroughs by hosting the first annual Apartment Internet Marketing
Conference. To learn more about VaultWare, Realty DataTrust or Apartment
Internet Marketing, visit the company's website: http://www.vaultware.com.
SOURCE Realty DataTrust Corporation
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CONTACT:
Gina Kilker of Realty DataTrust Corporation,
+1-480-776-5354, gkilker@realtydatatrust.com
