Dr Pepper to Introduce First-Ever Branded Game for the Apple iPhone |
New Matchcaps Game Will Use the iPhone Safari Browser
PLANO, Texas, Nov. 5 /PRNewswire/ -- iPhone users do not have to wait
until next February to experience the power of gaming thanks to the
ingenuity of Dr Pepper. Today, Dr Pepper, the only soft drink with 23
flavors, released Matchcaps, the first-ever advergame designed specifically
for the iPhone Safari browser.
"There's always more to Dr Pepper. Consumers want enhanced access to
fun and games on their iPhones, and Dr Pepper will be the very first to
deliver it to them," explained Andrew Springate, vice president of Dr
Pepper marketing. "With the launch of this advergame, Dr Pepper can
interact virtually with its consumers anytime, anywhere through their
iPhones."
Developed by Imaginuity New Media, the game will follow the popular
"match three" format that online gaming fans have loved for years. Unlike
other games, the Dr Pepper game will not be affected by iPhone software
updates, as it is accessed via the Safari browser.
Consumers will not be required to download the new Dr Pepper advergame
- gamers can gain access by simply browsing http://www.drpepper.com or going
directly to the game at http://www.drpepper.com/matchcaps.
Apple announced last week plans to distribute kits to third party
application developers in February. Dr Pepper plans on converting the game
for download to the iPhone once the developer kit is made available in the
spring.
To find out more about Dr Pepper visit http://www.drpepper.com.
About Cadbury Schweppes Americas Beverages
Dr Pepper is a leading brand in the beverage portfolio of Plano, Texas-
based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of
Cadbury Schweppes plc (NYSE: CSG). CSAB is one of the largest producers of
soft drinks and premium beverages in the Americas. CSAB's brand portfolio
includes Dr Pepper, 7UP, Snapple, Accelerade, Mott's Apple Juice and Sauce,
RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch,
Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers,
Rose's, Mistic, Yoo- hoo, Orangina, IBC, Stewart's, Nantucket Nectars and
other well-known consumer brands. For additional information on CSAB and
its products, visit http://www.brandspeoplelove.com.
Imaginuity New Media
Imaginuity New Media is a professional interactive services company in
Dallas, which develops creative, world-class technologies to help customers
connect with brands. Services include Advergames, Mobile Games, Blogs,
Widgets, Podcasts, Social Networks, and other user-generated environments.
For more information, call Allan G. Restrepo at 214-413-3264.
SOURCE Cadbury Schweppes Americas Beverages
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CONTACT:
Lisa Travnik of Ketchum for Dr Pepper,
+1-646-935-4249, ltravnik@ketchum.com
