SAN DIEGO, Feb. 25 /PRNewswire/ -- C I Host, a global leader in Web
hosting and data center operations, has stacked the deck with guerilla
marketing. Today, it announced television sponsorship of ESPN World Series of
Poker contender Dutch Boyd during circuit competition. First stop -- Harrah's
Rincon San Diego casino.
Christopher Faulkner, CEO of C I Host, said, "Dutch has taken the poker
world by storm, a veritable unknown who has won big. C I Host will take some
of that action."
Boyd will appear on national television sporting C I Host's well-known
orange logo on his attire -- the same mark tattooed permanently on the back of
the Human Billboard's head two years ago.
"C I Host invented the tattoo ad craze, and naturally, some folks thought
we weren't playing with a full deck. However, the guerilla medium is
everywhere -- all over the news. Now, we'll try our hand in poker," Faulkner
said.
The Dutch Boyd sponsorship kicks off during a "No-Limit Hold 'em" event at
the Harrah's Rincon in San Diego, February 27 through March 2. ESPN will air
the final table, March 2. Based on past viewership, the coverage is expected
to draw well over 1 million households.
The controversial Dutch Boyd arrived in living rooms around the country
during ESPN's 2003 World Series of Poker. His poker career began four years
before that, at age eighteen, when he started adding tournament wins to the
list of accomplishments that already included a law degree.
About C I Host:
C I Host (http://www.cihost.com ), based in the Dallas/Fort Worth market,
is a global Web hosting and Internet solutions provider serving 215,000
individual consumers and businesses in 190 countries worldwide. C I Host's
headquarters and Network Operations Center are in Bedford, Texas, and the
company operates additional diverse data centers in Los Angeles and Chicago.
SOURCE C I Host
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Related links:
http://www.cihost.com
CONTACT:
D. Kent Pingel, VP, Corporate Communications
& PR of C I Host, +1-888-868-9931, ext. 7006, kentp@cihost.com
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