LAS VEGAS, March 29 /PRNewswire-FirstCall/ -- Harrah's Entertainment, Inc.
(NYSE: HET) today announced it will reopen Binion's Horseshoe Casino and Hotel
on April 1. The landmark downtown Las Vegas casino will open in time to host
the 35th annual World Series of Poker, scheduled to begin April 22.
(Logo: http://www.newscom.com/cgi-bin/prnh/20021220/LAF055LOGO )
Las Vegas Mayor Oscar Goodman will join Harrah's Western Division
President Tom Jenkin in a press conference at the Horseshoe's Fremont Street
and Casino Center entrance at 4:00 p.m. Pacific Standard Time, followed by the
long anticipated opening of the casino doors. Live entertainment will be part
of the festivities until 8:00 p.m., and complimentary cake and champagne will
be served.
"We're thrilled to get one of the world's most famous casinos back up and
running-and to get Horseshoe employees back to work," Jenkin said. "With
national and international interest in poker at an all-time high, this year's
World Series of Poker is sure to be a record-breaker. We're looking forward to
building on the rich legacy of the poker world's biggest event."
This year's World Series of Poker is expected to be the largest and
richest ever, with more than 1,000 participants expected to enter the $10,000
No Limit Hold'em event. The winner of this event (May 22-28) is expected to
win a record $3 million.
The first World Series of Poker event, a Limit Hold'em tournament for
casino employees, begins Thursday, April 22. The first official tournament
open to the general public, a $2,000 buy-in, No-Limit Hold'em contest, begins
Friday, April 23. A total of more than 7,500 entries are expected for
tournaments that run between April 23 and May 21. Combined, the prize money
for all these tournaments is expected to exceed $20 million.
Players interested in registering in advance for the tournament can do so
by calling 877-FOR-WSOP and paying the registration fee via a wire transfer.
Registration for the tournaments can also be done on site at the Horseshoe
during the tournament.
Founded 66 years ago, Harrah's Entertainment, Inc. owns or manages through
various subsidiaries 25 casinos in the United States, primarily under the
Harrah's brand name. Harrah's Entertainment is focused on building loyalty and
value with its target customers through a unique combination of great service,
excellent products, unsurpassed distribution, operational excellence and
technology leadership.
More information about Harrah's Entertainment is available on the
company's Web site, http://www.harrahs.com.
SOURCE Harrah's Entertainment, Inc.
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Related links:
http://www.harrahs.com
Photo Notes:
NewsCom:
http://www.newscom.com/cgi-bin/prnh/20021220/LAF055LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, photodesk@prnewswire.com
Company News On-Call:
http://www.prnewswire.com/comp/417238.html
CONTACT:
Dawn Petrick of Harrah's Entertainment,
+1-702-407-6445
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