Partnership Brings NAIAS and its Exhibitors to Global Audience
with One of Television's Most Successful Broadcast Teams
DETROIT, July 29 /PRNewswire/ -- The North American International Auto
Show (NAIAS) and NBC Sports announced today their partnership to host a live,
two-hour special featuring the world's top automakers and their exciting
products from Cobo Center in Detroit on Jan. 23, 2005. The first-time event
will mark the closing day of the NAIAS, and will feature NBC's NASCAR
broadcast team, Allen Bestwick, Wally Dallenbach and Bennie Parsons.
This collaboration is the latest in recent media partnerships for the
NAIAS 2005. On June 2, the NAIAS named WDIV-TV, the NBC affiliate in Detroit,
as the official local broadcast partner for the 2005 through 2007 shows,
reaching more than 3.5 million adult viewers in metro Detroit and Ontario.
"NBC consistently produces a variety of unique and appealing sports-
oriented events for its demographically diverse audience," said Bill Cook,
senior co-chairman for the NAIAS 2005. "We expect the NAIAS will serve as a
beacon for the network and will showcase our exhibitors on a global level."
Richard Genthe, co-chairman for the NAIAS 2005 added, "We also expect the
synergy between WDIV-TV and NBC to provide some exciting opportunities for the
NAIAS. We hope that by working together network and affiliate alike will
benefit logistically as well as creatively."
The NAIAS also renewed its contract in late June with MSN Autos
(http://autos.msn.com ) through 2006, continuing its role as the exclusive
online consumer Web site of the NAIAS, reaching more than nine million unique
visitors.
"Televising the NAIAS live from Detroit gives us a unique opportunity to
provide unprecedented exposure to this great event," said NBC senior vice
president of Sports Programming, Jon Miller. "This program offers viewers the
first glimpse of some of the hottest models, newest technologies, production
and concept cars for 2005. With the help of our NASCAR team of announcers,
the program will be entertaining while conveying a passion for cars."
NBC Sports, host of the 2004 Olympic Games in Athens, Greece, has
solidified its status as a premier sports network with a broad range of
successful programming. NASCAR has particularly benefited from its
relationship with NBC, with viewership increasing by 40-percent since the
network became a chief broadcaster of the sport in 2001. NBC's last two
broadcasts of the Daytona 500, the sport's paramount event, have been the most
viewed and highest-rated in history. NBC Sports has also emerged as an
industry leader with its coverage of unique and niche sporting events, such as
championship poker and the Arena Football League.
About NBC Sports
NBC sits atop broadcasting's leader board as provider of America's most
prestigious and comprehensive sports television lineup. What sets NBC Sports
apart is its forward-thinking leadership, a tradition of exceptionally high
standards in broadcast production and an emphasis on building true
partnerships with the leagues and governing bodies with which the network is
aligned. The alliances and associations NBC Sports has carefully forged
ensure a significant future for the network, its partners and its viewers.
NBC has strategically established long-term agreements with some of the most
coveted properties in sports: the Summer and Winter Olympics through 2012,
NASCAR, NHL, the PGA Tour, the USGA, the Visa Triple Crown, Wimbledon, Notre
Dame and the Arena Football League.
NAIAS 2005 Dates
Press Preview Days will be held Sunday, Jan. 9, through Tuesday, Jan. 11,
2005. Industry Preview Days will be held on Wednesday, Jan. 12 and Thursday,
Jan. 13, 2005. The Charity Preview will be held Friday evening, Jan. 14,
2005. The public is encouraged to call 888-838-7500 to be placed on a wait
list for tickets to the 2005 Charity Preview. Public Days are Saturday, Jan.
15, through Sunday, Jan. 23, 2005.
About the North American International Auto Show
Entering its 17th year as an international event, the North American
International Auto Show is among the most prestigious auto shows in the world,
and is one of the largest media events in North America. The NAIAS is the
only auto show in the United States to earn the distinguished sanction of the
Organisation Internationale des Constructeurs d'Automobiles, the Paris-based
alliance of automotive trade associations and manufacturers from around the
world. The NAIAS Web site can be accessed at http://www.naias.com .
SOURCE North American International Auto Show
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Related links:
http://www.naias.com
CONTACT:
Elizabeth Weigandt of John Bailey Associates,
Inc., +1-248-362-4200, ext. 244, cell: +1-248-895-8907, or email:
eweigandt@baileypr.com , for North American International Auto
Show
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