WILMINGTON, Delaware, August 26 /PRNewswire-FirstCall/ -- Zone4Play.
(OTCBB: ZFPI), a leading developer and provider of multi-platform interactive
game applications and solutions, announced today that it has signed a
marketing and distribution agreement with Bluestreak Technology Inc., who
will introduce Zone4Play's iTV game packages to cable operators deploying the
Bluestreak interactive TV platform.
    Bluestreak's interactive TV platform DEM(TM) - Digital Entertainment
Middleware- gives cable operators the ability to provide superior
functionality without the need for expensive backend or client-side upgrades.
DEM-enabled applications include advanced games with superior graphics,
personalized interactive content and programming, email and online chat
capabilities, and onscreen play-along and enhanced TV applications.
    Bluestreak has already signed major digital cable licensing agreements to
bring DEM technology into millions of North American households. Time Warner
Cable is the first cable operator to launch Bluestreak's DEM in the United
States. Time Warner Cable owns and manages cable systems serving 10.9 million
subscribers in 27 states.
    Bluestreak will introduce Zone4Play's iTV game packages to cable
operators deploying the Bluestreak interactive TV platform consisting of 4
different packages: play-for-fun casino games package, a multi-player package
(including the first ever deployment on TV of multi-player Texas Hold'em
Poker), skill games package (based on an exclusive agreement with Game
Universe's Skill Jam) and Slingo package (based on the games of the #1
stickiest gaming site on the Internet).
    Zone4Play's iTV packages have already been deployed on 8 different TV
platforms around the world. Lately, the company has penetrated into the
American market with deployments on Cablevision and Lodgenet.
    Gil Arbel, VP Business Development of Zone4Play, commented, " We are
proud that Bluestreak has chosen to market and distribute our suite of game
applications to cable operators deciding to deploy its exciting DEM iTV
enabling platform. We look forward to leveraging their relationships to
vastly expand the universe of subscribers of our iTV games."
    About Zone4Play Inc.
    Zone4Play Inc. (http://www.zone4play.com) designs interactive game applications
and solutions for the Interactive Television, Cellular networks and Internet.
Its cross-system product line allows access to a variety of platforms with
only one user account. Zone4Play also specializes in Back Office solutions
for these systems and markets a wide range of hi-tech support and management
products. Zone4Play is listed on OTCBB and trades under the symbol ZFPI.OB.
    About BlueStreak Technology: BlueStreak Technology, Inc., a subsidiary of
Dallas-based Bluestreak Network, Inc., is the developer of Digital
Entertainment Middleware (DEM), a market-leading digital media solution for
cable TV and other embedded device environments. Its DEM enables superior
interactive and enhanced TV applications in existing digital cable
environments. DEM-enabled applications include advanced games with superior
graphics, personalized interactive content and programming, email and online
chat capabilities, and onscreen play-along and enhanced TV applications, such
as voting and polling. Bluestreak Network companies are leaders in digital
content, distribution & technology, providing cable TV operators, wireless
carriers, voice portals, and newspapers with dynamic multimedia content,
services, and technology. http://www.bluestreaknetwork.com.
    Safe Harbor
    This press release may contain forward-looking statements within the
meaning of the "safe harbor" provisions of the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are based on the current
expectations of the management of Zone4Play only, and are subject to a number
of factors and uncertainties that could cause actual results to differ
materially from those described in the forward-looking statements. The
following factors, among others, could cause actual results to differ
materially from those described in the forward-looking statements: changes in
technology and market requirements; decline in demand for Zone4Play's
products; inability to timely develop and introduce new technologies,
products and applications; loss of market share and pressure on pricing
resulting from competition, which could cause the actual results or
performance of Zone4Play to differ materially from those contemplated in such
forward-looking statements. Zone4Play undertakes no obligation to publicly
release any revisions to these forward-looking statements to reflect events
or circumstances after the date hereof or to reflect the occurrence of
unanticipated events. For a more detailed description of the risk and
uncertainties affecting Zone4Play, reference is made to Zone4Play's reports
filed from time to time with the Securities and Exchange Commission.
    This press release and other releases are available on http://www.zone4play.com

    CONTACTS:

    Zone4Play
    Idan Miller
    Executive Vice President
    +1-972-3-688-9444
    imiller@zone4play.com

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